---
title: "Personalize"
description: "Discover Contentstack Personalize, an edge-optimized personalization engine to deliver personalized content in real-time."
url: "https://www.contentstack.com/docs/personalize"
product: "Contentstack"
doc_type: "guide"
audience:
  - developers
  - admins
version: "current"
last_updated: "2026-06-18"
---

# Personalize

Contentstack Personalize is an edge-optimized personalization engine that lets you deliver targeted, real-time content experiences to different audience segments, without developer involvement for each change.

Personalize is available on **Starter Pro** and **Enterprise** plans. To enable it for your organization, [**contact Contentstack support**](https://www.contentstack.com/support)**.**

## Start here

### Personalize Overview

Get a high-level view of what Contentstack Personalize is, what problems it solves, and how it fits into the broader Contentstack.

[Learn more](https://www.contentstack.com/personalize/about-personalize)

### Key Concepts

Learn the core ideas behind experiences, variants, targeting, and measurement.

[Learn more](https://www.contentstack.com/personalize/key-concepts)

### Working with Personalization

Set up projects, define targeting, and build personalized experiences.

[Learn more](https://www.contentstack.com/personalize/get-started-with-personalize-with-ab-test-end-to-end-guide)

### Create Personalized Content

Create layered personalized content using entry variants, without duplication.

[Learn more](https://www.contentstack.com/personalize/create-personalized-content)

### Developer Guides

See how personalization works at runtime, from decisioning to delivery.

[Learn more](https://www.contentstack.com/personalize/delivering-personalized-experiences-overview)

### More about Personalize

Explore for advanced topics.

[Learn more](https://www.contentstack.com/personalize/glossary-key-features)

## Personalize on Academy