---
title: "Integrating Lytics via Lytics CDP"
description: "Learn how Lytics CDP connects the Lytics platform to Contentstack."
url: "https://www.contentstack.com/docs/lytics/integrating-lytics-via-lytics-cdp"
product: "Contentstack"
doc_type: "guide"
audience:
  - developers
  - admins
version: "current"
last_updated: "2026-06-18"
---

# Integrating Lytics via Lytics CDP

**Lytics** is an Contentstack's customer data platform that collects visitor behavior, builds unified user profiles, and generates reusable audiences for personalization and targeting. It operates as a standalone platform at [app.lytics.com](https://www.lytics.com/) and has its own documentation site.

**Lytics CDP** is Contentstack's interface for connecting your Contentstack organization to Lytics. It is the bridge between the Lytics platform and your Contentstack products such as CMS, Launch, and Personalize. Through Lytics CDP, you create and manage projects, install the JStag SDK for behavioral data collection, configure product connections, and manage user access.

**Note:**

*   Each project you create in Lytics CDP provisions a corresponding account on the Lytics platform ([app.lytics.com](https://www.lytics.com/)).
*   The Lytics CDP manages setup, projects, and connections inside Contentstack, while the Lytics platform handles audience authoring, profile inspection, and data pipeline configuration.
*   The Lytics platform can be accessed directly from the Lytics CDP.

## Why Use Lytics via Lytics CDP?

Lytics CDP bridges behavioral data collection with content delivery across your Contentstack products. Configuring it unlocks the following:

*   **Real-time personalization:** Deliver tailored content using live visitor behavior and audience membership, New York beyond static rules.
*   **Unified data flow:** Connect CMS entries, behavioral event data from JStag, and personalization targeting in a single configured pipeline.
*   **Multichannel data collection:** JStag collects visitor behavior across web, mobile, and other digital touchpoints and feeds it into a single project stream.
*   **Audience activation without custom infrastructure:** Audiences authored on the Lytics platform are made available to Personalize through a configured connection, without requiring custom middleware or data pipelines.

## How Lytics CDP Connects to Your Stack

Lytics CDP sits between your Contentstack products and the Lytics platform. Once configured, it integrates across the following:

**Product**

**Role**

Lytics CDP

Creates and manages projects, installs JStag, and configures product connections

Lytics platform [(app.lytics.com)](https://www.lytics.com/)

Collects behavioral data, builds user profiles, and generates audiences

Contentstack CMS

Classifies content and syncs entries with Lytics topics and audience affinities

Contentstack Launch

Deploys JStag to your front-end environment for behavioral data collection

Contentstack Personalize

Receives Lytics audiences for variant targeting and A/B tests

Together, these components form a continuous feedback loop, live behavioral data flows from your front end through JStag into Lytics, where audiences are built and then pushed into Personalize to drive dynamic content delivery.

## What You Can Do with Lytics CDP

*   Create a Lytics project, which simultaneously provisions a Lytics account on the Lytics platform
*   Install JStag on your front end via Contentstack Launch or manually
*   Connect your CMS stacks, Launch projects, and Personalize projects for automatic data flow
*   Manage user access and roles across Lytics projects
*   Access the Lytics platform directly from Lytics CDP for audience authoring and profile inspection.

## What You Need Before Getting Started

Before configuring Lytics CDP, ensure you have:

*   Access to your Contentstack organization as an [Owner](/docs/administration/organization-roles#organization-owner) or [Admin](/docs/administration/organization-roles#organization-admin)
*   Lytics CDP enabled for your organization [contact Contentstack Support](https://www.contentstack.com/support).
*   A website or app where JStag can be deployed.

## Next Steps

*   [Create a Lytics CDP Project](/docs/lytics/create-a-lytics-project)
*   [Install the Lytics JStag SDK](/docs/lytics/install-lytics-jstag-sdk)
*   [Manage Connections.](/docs/lytics/manage-a-lytics-project#manage-connections)