---
title: "Drive Traffic Campaign"
description: "Learn how to set up a Drive Traffic campaign in Lytics to reroute site visitors to a promotional landing page, with options to target specific pages or audience segments for higher conversion rates."
url: "https://www.contentstack.com/docs/lytics/drive-traffic-campaign"
product: "Contentstack"
doc_type: "guide"
audience:
  - developers
  - admins
version: "current"
last_updated: "2026-11-05"
---

# Drive Traffic Campaign

This feature is deprecated.

## Drive Traffic Campaign

![Example of a Drive Traffic campaign](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/am7bd8d70fdda13b2f/b65f9f009d8810d2359ce0f0/img-0073.png)

The Drive Traffic campaign type is used to reroute visitors on your site. If you have an ongoing promotion, a Drive Traffic campaign can lead visitors on your home page or elsewhere to a landing page for the promotion.

Furthermore, the campaign can be configured to only a set of pages or a subset of your total audience. This allows you to limit promotions to high-value visitors, send the right message at the right time to users with a high propensity to convert, only show the campaign on articles, or any number of other tactics to optimize conversion rates.