---
title: "Content Affinity"
description: "An overview of Lytics' Content Affinity Engine, which uses machine learning to analyze website content, extract topics, and calculate user-level content affinities for building personalized web experiences."
url: "https://www.contentstack.com/docs/lytics/content-affinity"
product: "Contentstack"
doc_type: "guide"
audience:
  - developers
  - admins
version: "current"
last_updated: "2026-11-05"
---

# Content Affinity

We will cover configuring and using the engine to analyze your website's content, extract topics, and calculate user-level affinities. This section will provide you with the essential knowledge needed to leverage the power of the Lytics Content Affinity Engine and create a more personalized and engaging web experience for your users.

Welcome to the Content Affinity section, where we will explore Lytics' Content Affinity Engine and its machine-learning capabilities. We will cover configuring and using the engine to analyze your website's content, extract topics, and calculate user-level affinities. This section will provide you with the essential knowledge needed to leverage the power of the Lytics Content Affinity Engine and create a more personalized and engaging web experience for your users.

[Content Curation](/docs/lytics/content-curation)

[Topic Taxonomy](/docs/lytics/topic-taxonomy)