---
title: "Collect Leads Campaign"
description: "Learn how the Collect Leads campaign type converts unknown website visitors into known leads with a configurable form, and how to target it to specific pages or audience segments."
url: "https://www.contentstack.com/docs/lytics/collect-leads-campaign"
product: "Contentstack"
doc_type: "guide"
audience:
  - developers
  - admins
version: "current"
last_updated: "2026-11-05"
---

# Collect Leads Campaign

This feature is deprecated.

## Collect Leads Campaign

![Example of a Collect Leads Campaign](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/ameb86559127b306d6/3422ed9e65a630352ce0ca8b/img-0045.png)

The Collect Leads campaign type is used to convert unknown visitors into known leads by presenting a form to gather personal information at the right time. It can be configured down to just an email address or up to a full form, requiring job title, phone number, and organization name.

Furthermore, the campaign can be configured to only a set of pages or a subset of your total audience. This allows you to limit the collect leads form to only engaged readers who are likely to sign up, whitepaper download pages where a gated collect leads form will perform well, or only unknown visitors so the people loyal to you don't get bothered every visit.