---
title: "Lytics CDP"
description: "Explore how the Lytics enables real-time access to unified customer data for personalized content delivery."
url: "https://www.contentstack.com/docs/lytics"
product: "Contentstack"
doc_type: "guide"
audience:
  - developers
  - admins
version: "current"
last_updated: "2026-07-29"
---

# Lytics CDP

**Lytics** is Contentstack's real-time intelligence engine behind behavior-driven personalization in your digital experience. It captures visitor interactions as they happen and transforms them into actionable insights, enabling smarter content decisions, dynamic audience segmentation, and highly targeted experiences.

## Start here

### Lytics Overview

Understand what the Lytics is, how it collects customer data, and how it connects to your Contentstack products.

[Go to doc](https://www.contentstack.com/lytics/about-lytics)

### Using Lytics Projects

Create a Lytics project, install the JStag SDK, connect your CMS stacks, Launch, and Personalize projects, and start collecting visitor data.

[Go to doc](https://www.contentstack.com/lytics/manage-a-lytics-project)

### Lytics Compliance

Learn how Lytics supports consent management, privacy controls, and regulatory compliance.

[Go to doc](https://www.contentstack.com/lytics/consent-and-privacy)

### More about Lytics

Learn about user permissions, roles, and access control for your Lytics projects.

[Go to doc](https://www.contentstack.com/lytics/user-permissions)