---
title: "[Json Rich Text Editor] - HTML RTE vs JSON RTE"
description: Differences between HTML RTE and JSON RTE content storage, editing environment, flexibility, and developer interaction.
url: https://www.contentstack.com/docs/developers/json-rich-text-editor/html-rte-vs-json-rte
product: Json Rich Text Editor
doc_type: conceptual-guide
audience:
  - developers
version: v1
last_updated: 2026-03-25
---

# [Json Rich Text Editor] - HTML RTE vs JSON RTE

This page explains how HTML RTE and JSON RTE differ in how they store and represent content, and who each approach is best suited for. It is intended for developers evaluating which rich text editor format to use when building or integrating content workflows.

## Title

[Json Rich Text Editor] - HTML RTE vs JSON RTE

## Url

/developers/json-rich-text-editor/html-rte-vs-json-rte

## Article content

### Item 1

#### Article section

##### Heading

HTML RTE vs JSON RTE

##### Content

JSON RTE stores content in a structured plain-text format, allowing it to be read and processed by various programming languages. In contrast, HTML RTE stores content exclusively as HTML markup, which may reduce interoperability and flexibility across platforms.

## Code Representation

  The following examples illustrate the differences between content storage in HTML RTE and JSON RTE as displayed in the source code viewer:

**HTML RTE:**

```
This RTE is amazing.

```

**JSON RTE:**

```
{
  "json_rte": {
    "type": "doc",
    "attrs": {},
    "uid": "a52aa19f3af54a61a32f1724831dc084",
    "children": [
      {
        "type": "p",
        "attrs": {},
        "uid": "c0a9f4affcef4409b3d23857d35f863b",
        "children": [
          { "text": "This RTE is " },
          { "text": "amazing", "bold": true },
          { "text": "." }
        ]
      }
    ]
  }
}
```

## HTML RTE vs JSON RTE

  Unlike the HTML RTE, the JSON RTE does not include a source code viewer, simplifying content creation and minimizing the potential for coding errors.

## Comparison Between HTML RTE and JSON RTE

| Feature | HTML RTE | JSON RTE |
|---|---|---|
| Content Storage | Stores content as HTML markup | Stores content as structured JSON blocks |
| Editing Environment | Includes an HTML source code viewer | Does not include an HTML source code viewer |
| Flexibility | Limited to HTML; less adaptable across frameworks | Highly flexible; integrates with multiple frameworks |
| Developer Interaction | Requires direct manipulation of HTML elements | Enables modular handling of content through JSON |
| Content Reusability | Limited by rigid HTML structure | Content is modular and highly reusable |
| Error Management | Higher risk of manual coding errors | Reduced errors through controlled, structure-based editing |
| Audience Suitability | Best suited for users familiar with HTML coding | Suitable for both technical and non-technical users |

## Common questions

### When should I choose JSON RTE over HTML RTE?
Choose JSON RTE when you need structured content that can be read and processed by various programming languages and integrated across multiple frameworks.

### Does JSON RTE support a source code viewer like HTML RTE?
No. Unlike the HTML RTE, the JSON RTE does not include a source code viewer.

### Which option is better for reducing manual coding errors?
JSON RTE, because it uses controlled, structure-based editing and does not require direct manipulation of HTML elements.

### Which editor is more suitable for non-technical users?
JSON RTE is suitable for both technical and non-technical users.