---
title: "Brand Kit FAQs"
description: "Learn more about Contentstack Brand Kit, including voice profiles, knowledge vault, stack association, and managing on-brand AI-generated content."
url: "https://www.contentstack.com/docs/brand-kit/faqs"
product: "Contentstack"
doc_type: "guide"
audience:
  - developers
  - admins
version: "current"
last_updated: "2026-03-16"
---

# Brand Kit FAQs

### What is a Brand Kit?

[Brand Kit](/docs/content-managers/brand-kit/about-brand-kit/) is a cutting-edge platform designed to ensure AI-generated content aligns with a customer's brand, style, and messaging. It enables the creation of brand-specific profiles and provides access to relevant company information, ensuring consistent, on-brand AI-generated content.

### Who is Brand Kit for?

Brand Kit is designed for organizations and content teams that prioritize brand consistency and integrity in their digital content. It is ideal for organizations aiming to maintain a distinctive brand voice across all AI-generated content.

### How are Brand Kits associated with Stacks?

In Contentstack, a Brand Kit can be associated with one or more stacks, allowing consistent branding across multiple digital properties. Each Brand Kit is connected to a single Knowledge Vault, providing a centralized source of truth for all brand assets and guidelines.

### How can I create and use a Brand Kit as a first-time Contentstack user?

Refer to the [Get Started with Brand Kit](/docs/content-managers/brand-kit/get-started-with-brand-kit) documentation to create and use a new Brand Kit.

### How do I delete an existing Brand Kit?

To permanently delete an existing Brand Kit, go to the Brand Kit settings and click the **Delete Brand Kit** button. Refer to the [Delete a Brand Kit](/docs/content-managers/brand-kit/delete-a-brand-kit) documentation for more information.

### What are Voice Profiles?

[Voice Profiles](/docs/content-managers/brand-kit/about-voice-profile/) in Contentstack's Brand Kit enables you to create custom guidelines for the tone, style, and language of the AI-generated content. This ensures that your brand's voice remains authentic and engaging across all digital touchpoints.

### How do I set the Communication Style Mixer to create a Voice Profile?

To create a Voice Profile in Contentstack's Brand Kit, adjust the Communication Style Mixer settings, including the Formality Level, Tone of Voice, Humor Level, and Language Complexity Level. These settings help define how your brand's AI-generated content should sound and engage with the audience. For more details, refer to the [Create a Voice Profile](/docs/content-managers/brand-kit/create-a-voice-profile) documentation.

### How do I delete an existing Voice Profile?

To delete an existing Voice Profile from a Brand Kit, go to the Voice Profiles dashboard. Click the **Delete** option under the **Actions** tab to permanently delete the Voice Profile. For more information, refer to the [Delete a Voice Profile](/docs/content-managers/brand-kit/delete-a-voice-profile) documentation.

### What is the Knowledge Vault?

The [Knowledge Vault](/docs/content-managers/brand-kit/about-knowledge-vault/) is a centralized repository where you can store, manage, and organize brand-related documents, data, and content. This vector database stores a curated collection of factual information specific to a company.

The Knowledge Vault is a trusted source for AI, allowing it to generate content that is not only tonally consistent but also grounded in accurate and relevant company data.

### What content should you include in my Knowledge Vault?

Your Knowledge Vault should include factual, company-specific information such as background, products/services, industry knowledge, customer data, documentation, and marketing data to ensure AI-generated content aligns with your brand's identity and offerings.

### What kind of content should I avoid including in my Knowledge Vault?

You should avoid including irrelevant, outdated, confusing, sensitive, or mislabeled data that could introduce errors or inconsistencies in AI-generated content. You should try including only accurate, up-to-date, and clearly labeled brand assets and information to maintain the integrity and coherence of your digital presence.