--- title: "Create a Voice Profile" description: "Create distinct Voice Profiles for your brand by adding tone and styles with our Contentstack Brand Kit." url: "https://www.contentstack.com/docs/brand-kit/create-a-voice-profile" product: "Contentstack" doc_type: "guide" audience: - developers - admins version: "current" last_updated: "2026-07-29" --- # Create a Voice Profile Voice Profiles allows you to define unique AI-generated brand voices that you can apply to your content. **Note**: Each organization can create a maximum of **100 Voice Profiles** within each Brand Kit. ## Prerequisites * [Contentstack account](https://www.contentstack.com/login/) * Brand Kit-enabled Organization with [Owner or Admin](/docs/administration/about-administration-roles) permissions, or as [Collaborator](/docs/brand-kit/invite-collaborators) ## Steps for Execution To create a Voice Profile in Brand Kit, log in to your [Contentstack account](https://www.contentstack.com/login) and perform the following steps: 1. Navigate to App Switcher in the top-right corner and select **Brand Kit**. 2. Select the **Brand Kit** in which you want to create a Voice Profile. 3. You will be navigated to the **Voice Profile** landing page. If there are any Voice Profiles already created, they will appear here. To create a new one, click the **\+ New Voice Profile** button and select **Add Manually**.![3-Click-+-New-Voice Profile](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/blt2b98f792d543302e/687fb4f5febffa33c9528bf3/3-Click-_-New-Voice_Profile.png) **Additional Resource**: To import the Voice Profile, refer to the [Import a Voice Profile](/docs/brand-kit/import-a-voice-profile/) document 4. ### Create a Voice Profile On the **Create Voice Profile** page, enter the following details: 1. **Voice Profile Name** (required): Enter a suitable name for your Voice Profile. 2. **Description** (optional): Enter an appropriate Voice Profile description.![4-Create-Voice-Profile-Name-And-Description](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/bltc7e8d1bdf2c12676/665652f61f92d13c162804df/4-Create-Voice-Profile-Name-And-Description.png) 3. **Communication Style Mixer**: The Communication Style Mixer is a critical element of your brand identity, defining how your organization interacts with customers. In this section, you can set the following parameters: * **Formality Level**: You can set the formality level from **None**, **Casual**, **Business**, to **Professional**. Let’s discuss in detail: * **None**: Generic content without any specifications * **Casual**: Uses an informal but engaging tone that makes content more compelling. **Example**: "It’s true, nobody really enjoys grocery shopping. Here's five ways to make it less painful." * **Business**: Employs clear and concise language that maintains a tone suitable for business settings, you can set this parameter accordingly. **Example**: "Please note that customer support is available 24/7 via our online customer portal." * **Professional**: Uses polished language often found in legal documents or important announcements. **Example**: "We are pleased to announce the official launch of our new product line." * **Tone Of Voice**: You can set the tone of voice from **None**, **Informative**, **Assertive**, to **Persuasive**. Let’s discuss in detail: * **None**: Generic content without any specifications. * **Informative**: Delivers facts in a neutral way, without opinions or personal slants. **Example**: "The report shows a 15% increase in sales." * **Assertive**: Presents arguments and ideas with confidence, making clear recommendations. **Example**: "This method is the most effective based on our research." * **Persuasive**: Uses strong arguments and emotional appeals to influence action or belief. **Example**: "Upgrade now and unlock exclusive features to transform your experience!" * **Humor Level**: You can set the humor level from **None**, **Serious**, **Subtle**, to **Lighthearted**. Let’s discuss in detail: * **None**: Generic content without any specifications. * **Serious**: Maintains a strictly professional tone, avoiding humor altogether. **Example**: "Lack of data security can have serious consequences." * **Subtle**: Uses light touches of humor or wit to keep the audience engaged without compromising professionalism. **Example**: "Here are ten tips for writing email subject lines that won’t end up in the dreaded spam folder." * **Lighthearted**: Incorporates relevant humor to connect with the audience and create a more playful atmosphere. **Example**: "Sometimes my biggest accomplishment of the day is simply remembering to mute myself during a virtual meeting." * **Language Complexity Level**: You can set the language complexity level from **None**, **Plain**, **Straightforward**, to **Technical**. Let’s discuss in detail: * **None**: Generic content without any specifications. * **Plain**: Uses everyday words that are clear and understandable to a broad audience. **Example**: "Turn on the device and follow the on-screen instructions." * **Straightforward**: Employs clear communication, potentially including industry-specific terms relevant to the target audience. **Example**: "The ROI of this investment is significant." * **Technical**: Leverages advanced concepts and specialized vocabulary for audiences with prior knowledge. **Example**: "The software leverages machine learning algorithms for optimization." ![5-Create-Voice-Profile-Communication-Style-Mixer](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/blt623be74270db84ed/665652fc20b6e04e62facf15/5-Create-Voice-Profile-Communication-Style-Mixer.png) 4. **Custom Details**: Custom Details includes two entities: **Insights** and **Sample Content**: * **Insights**: Insights are the additional information that you can provide to the AI model. **Example**: Monitor industry trends, experiment with new content formats and strategies, incorporate ethical AI practices. * **Sample Content**: You can provide sample content to your Voice Profile to generate similar content in action. **Example**: Navigating the AI Landscape: Essential Insights for Aspiring Bloggers. Explore the fundamentals of AI, uncover your niche, leverage AI tools, engage with the community, and address ethical considerations to succeed as an AI blogger. ![6-Create-Voice-Profile-Custom-Details](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/blta43340d766df8275/66565303cac129fb3a4b07a8/6-Create-Voice-Profile-Custom-Details.png) 5. ### Playground in Voice Profile Playground lets you experiment with prompts to test and refine your Voice Profiles. Inside this section, you can perform the following operations: 1. **Enable Knowledge Vault**: Enable this button to generate content through the Knowledge Vault. 2. **Enter Prompt**: Enter your topic or content idea into the **Provide Prompt** field. 3. **Generate Response**: Click the **Generate Response in Playground** button to generate the content.![7-Playground](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/blt7afe86d11c7bb0fc/66d8ac181be6e16206246a6b/7-Playground.png) The content generation initiated in the right side **Playground** panel. ![8-Playground-Panel](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/bltdaf864ab5f0a401c/66d8ac1896357f332bfd31d1/8-Playground-Panel.png) 4. **Stop Content Generation** (optional): Click **Stop Generating Response** option to halt the process.![9-Playground-Stop-Generating-Response](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/blt624902504d954ff3/66d8ac18661b345fc0b36cf5/9-Playground-Stop-Generating-Response.png) 5. **View/Hide Response**: Use the highlighted icon, to toggle the response display.![10-Playground-Icon](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/bltc781513ca1ced287/66d8ac1926adee0692f69c32/10-Playground-Icon.png) 6. **Regenerate or Copy Generated Content**: After the content is generated, you can see two options: 1. **Regenerate**: This option allows you to regenerate the content. 2. **Copy**: Copy the content to clipboard and use it further if required. ![11-Playground-Regenerate-And-Copy](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/blt4c7020adfb1e48e5/66d8ac19d742976ae6623069/11-Playground-Regenerate-And-Copy.png) 7. **Clear Prompt**: Click **Clear Prompt** to start a new prompt.![12-Playground-Clear-Prompt](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/blt087a8f2c8b2e27cc/66d8ac1964f9c8d690a73803/12-Playground-Clear-Prompt.png) **Warning**: The generated content will not be saved in the history and will be cleared once you click the **Save** button. 6. Once you have added these details to your Voice Profile, click **Save**.![13-Save-Voice-Profile](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/blt54d8c06e9046551b/66d8ac19a2a54f1297fd9493/13-Save-Voice-Profile.png) You will get a success message after the Voice Profile is created. You can view its details by clicking the **Information** icon on the right-side navigation panel. ![14-View-Voice-Profile](https://images.contentstack.io/v3/assets/blt2d43f51baca745a8/blt115768431b0cad08/66d8ac19250400fb8bf529bb/14-View-Voice-Profile.png) **Additional Resource**: To generate content specifically in the entry’s [fields](/docs/headless-cms/about-fields), refer to the [AI Assistant with Brand Kit](/docs/marketplace/ai-assistant-with-brand-kit) documentation. ## Related Resource * [Brand Kit Management API: Create Voice Profile](/docs/developers/apis/brand-kit-management-api/voice-profile#create-voice-profile)