The HEAT decided to upgrade the digital experience for its fans with a mobile application that would deliver highly personalized, interactive, engaging content. The HEAT development team honed in on a modern, “headless” CMS approach to deliver content via APIs, rather than a legacy integrated system. They quickly identified the most prominent vendors and began evaluating their offerings side by side. Contentstack beat the competition due to its advanced integration technology, the platform’s track record enabling innovative digital experiences, and the team’s white glove customer service.
Matthew emphatically recalls that “[...] moving to Contentstack was a very welcome transition for our content team. The best part was that the new platform is customizable to meet all of our content team’s needs, without requiring highly complex development.” With Contentstack, Matthew says, “Internal adoption shot up by over 30%, while our developer costs and time were cut in half.”
Using Contentstack to feed content to the app resulted in a 24/7 engagement tool with advanced personalization capabilities. The new solution provides the HEAT unique visibility into individual fans’ preferences and the means to delight them beyond expectations, by treating each individual like a VIP.