After implementing Contentstack, DRINKS says that its development team’s workload was cut by 80%. This averages approximately 1,600+ hours of saved time per year, per person. Additionally, its marketing department now has 24/7 access to make immediate website changes and no longer has to depend on 2 weeks deployment sprints. Contentstack made it so easy for DRINKS to create and edit content, that its newfound business challenge is no longer technical. Instead, the current challenge is finding the resources to write continually fresh content and maintaining a robust editorial schedule.
With this newfound freedom, DRINKS leveraged the development team’s available bandwidth to create an in-house business logic and personalization tool called Q. In addition to using Contentstack to build and maintain its websites, by leveraging Contentstack as a content library that integrates with Q, the development team was able to integrate a homegrown personalization engine into email marketing efforts. The personalization is granular and highly-targeted, enabling the marketing team to curate promotional and editorial email/web content based on customer purchase behavior, such as average price point, time since last purchase, taste profiles, and more. For example, if there is a specific promotion or product that marketing wants to push, they can send out an embedded email with a clickable link. When a customer clicks on this link, it directs them to a personalized storefront with a custom URL where art for that specific promotion is served via Contentstack, along with shoppable and curated product links. In addition, this personalization logic enables customers to get suggested relevant products based on what content they have been reading on the site - creating a more sophisticated editorial customer experience. DRINKS has created its own dynamic creative solution through integrating an in-house personalization solution with Contentstack.
In summary, Contentstack helped DRINKS solve its biggest obstacle with content creation and management. By freeing up its development team to work on coding projects that have a direct impact on revenue growth and customer service - and by using Contentstack as a content library - DRINKS was able to build personalized customer journeys. This is the power of Contentstack.