Though Ayla Networks is spearheading the movement in IoT, the company felt that “the previous web infrastructure did not reflect the company’s forward-thinking technology,” says Alla Oks, Sr. Director of Marketing and Demand Generation.
Ayla Networks faced many challenges with its traditional CMS. It was using a disparate system and process to manage its digital experience, which included WordPress for web content management, alongside the professional services of a digital agency for updates and changes. The architecture and content structure of WordPress didn’t align well with the website’s format, making it difficult and time-consuming to navigate, locate pages, or find assets. Employees didn’t have a staging environment to preview content before it went live, which made publishing a nightmare. The technical assistance needed from a skilled developer – even for the simplest of updates – became a costly bottleneck for the business. As the business expanded and the demand for content increased, it became evident that the process was inefficient, not scalable, and too expensive.
The Ayla Networks team was in dire need of a content management platform that was robust enough to support its growing website, but also simple enough to enable the marketing team to easily manage content without having to depend on IT for minor changes. After trying Contentstack, Oks chose Contentstack’s technology and industry expertise to solve their problems.