Ayla Networks faced many challenges with its traditional CMS. It was using a disparate system and process to manage its digital experience, which included WordPress for web content management, alongside the professional services of a digital agency for updates and changes.
The architecture and content structure of WordPress didn’t align well with the website’s format, making it difficult and time-consuming to navigate, locate pages, or find assets. Employees didn’t have a staging environment to preview content before it went live, which made publishing a nightmare, and the technical assistance needed from a skilled developer – even for the simplest of updates – became a costly bottleneck for the business.
As the company expanded and the demand for content increased, it became evident that their existing CMS was inefficient, unscalable, and too expensive to manage.