Contentstack Launches Digital Fan Experience Platform to Accelerate Digital Transformation Across Sports Industry
May 23, 2017
SAN FRANCISCO, May 23, 2017 /PRNewswire/ – On the heels of its Appy Award win for best Sports App, Built.io® – a technology provider with solutions that enable organizations to accelerate their digital transformation – today announced the general availability of its Digital Fan Experience Platform, which allows the world's most successful sports franchises to reinvent how they connect with their fans – during game time and beyond.
Now, sports franchises around the world have access to the same award-winning platform from Built.io that helped NBA teams like the Sacramento Kings become Fast Company's "Most Innovative Company in Sports," and the Miami HEAT future-proof its physical and digital technology investments.
The Digital Fan Experience Platform offers highly customizable building blocks that allow sports brands to blend physical and digital aspects of both games and venue to deliver impactful, tailored sports experiences. This new offering from Built.io provides a complete software platform that embraces and extends the physical infrastructure of any arena or stadium, turning it into a smart, connected space bursting with personalized, realtime, futuristic interactions that make every fan feel like a VIP.
The platform itself features industrial-grade, cutting edge technology to create and scale applications across mobile, web and IoT. It incorporates digital innovation such as bots and A.I., AR and VR, as well as sensors, beacons and drones to allow sports brands to continuously evolve their desired fan experiences. It also makes it easy to aggregate and deliver compelling content to the right device at the right time: laptops, mobile phones, smartwatches, VR headsets, in-arena jumbotrons and more.
"Connecting our fans with the enhanced tech features of Golden 1 Center allows us to redefine the guest experience," said Ryan Montoya, CTO of Sacramento Kings. "Built.io's platform allows us to hyper-personalize the fan experience with real-time information, right in our guests' hands. Together, we've re-imagined the sports app into a dynamic digital assistant, gaming platform and remote control to the arena for our fans."
Built.io's Digital Fan Experience Platform extends its value beyond sports spectators. It connects and creates unique experiences for teams, coaches and sponsors as well. In addition, it delivers customized services for any event – including concerts, performances and rallies – that might be held at a multi-purpose arena or stadium. This unlocks new revenue opportunities for both the sports franchise and venue operators.
"Whether it's football, soccer, basketball, cricket, ice hockey, car racing or wrestling, the most successful professional and amateur sports brands are seeking ways to enrich their fan experience," said Neha Sampat, CEO of Built.io. "Our industry-leading platform allows teams to complement athletic action with technology innovation. Instead of a cookie cutter approach to apps or experiences, we offer tools to craft bespoke digital experiences that reflect the uniqueness of the fans, the venue and the team's spirit."
"Sports teams are increasingly competing not just on the field or in the arena," said Jim Lundy, CEO and Lead Analyst at Aragon Research. "With billions of dollars being invested in smart stadiums and technology innovation sweeping across the sports sector, fans are becoming more demanding and discerning when it comes to their digital experience. Built.io is on the cusp of inventing a new category at the intersection of technology and sports – with both teams and fans standing to benefit."
In addition to a proven technology platform, what makes Built.io truly unique is its domain expertise at the intersection of technology and sports, and its experience working directly with teams, franchises and leagues. Built.io also has extensive partnerships with leading sports technology providers, including Cartogram, Experience, Gimbal, Handbid, SessionM, Urban Airship, Vitec, and Parking Panda, a SpotHero company, as well as award-winning agencies, such as BeyondCurious and M&C Saatchi LA, that specialize in concepting and building custom fan experiences, apps and digital solutions for winning sports brands.
"We are thrilled to be a part of Built.io's Digital Fan Experience Platform," said SpotHero COO Trish Lukasik. "This partnership enables sports fans to take advantage of SpotHero's Parking Panda app in the context of a larger sports technology ecosystem, resulting in an unforgettable customer experience."
The Digital Fan Experience Platform is generally available immediately and worldwide.