It’s the baseline for the all-important customer experience that’s overtaking product and price as the key differentiator in 2020. It locks down loyalty, revs up revenue, and catap...Read More

Marketing used to focus on the big picture—which single approach would appeal to the most significant number of customers or prospective customers? That’s because businesses had m...Read More

In 1947, physicists Thomas T. Goldsmith Jr. and Estle Ray Mann developed what many consider to be the very first interactive gaming device, called a “cathode-ray tube amusement dev...Read More

You know that warm and fuzzy feeling you get when you receive a thoughtful gift that was created or customized with you in mind? That’s the result of personalization—and marketers ...Read More

The field of artificial intelligence has grown leaps and bounds since Logic Theorist, the first program to mimic human problem-solving skills, was built in 1955 by Herbert Simon, A...Read More

It is an honor to be recognized with a Silver award by Best in Biz Awards for Enterprise Product of the Year – Marketing Software. Receiving this recognition from Best in Biz Award...Read More

The business case for hyper-personalization has been proven time and time again. Now, all that’s left to do is start down the road to a personalized business and marketing strateg...Read More

We know that a key part of managing content is being able to quickly find it. When an enterprise has thousands of content types and multiple editors, a content solution that requir...Read More

Have you been wondering what that phrase “experience-driven commerce” that is appearing everywhere really means? How about why your sales-based business should care about experien...Read More

In the first installment of our series on CMS debt, we talked about the high cost of replacing a poorly-chosen CMS. In this segment, we’re going to explore the not-so-obvious techn...Read More