Content operations is all about seeing the forest despite the trees. Underlying every quarterly calendar and big-picture marketing strategy is the minutiae of developing and dissem...Read More

The internet began a new reality where, in a few keystrokes, you could learn about any historical event, instantly communicate with people around the world, and complete a monetary...Read More

Have you ever paused a movie and then come back to find the streaming service didn’t note where you left off? Suppose you are looking at your mobile phone for a present for a frien...Read More

With an ever-growing number of digital marketing channels, more consumers using connected devices, and new competitors launching products and services into the global market — busi...Read More

Over 70% of all media companies are currently changing their business models to keep up with digital transformation. In 2020 alone, 85% of media businesses will shake up their exis...Read More

Thanks to a 16% compound annual growth rate (CAGR), the content marketing industry is expected to rocket to a value of $413 billion by 2021. There is no escaping the fact that ente...Read More

Customers have increasingly high expectations regarding customer experience (CX) because the corporate giants whose products and services they use daily (hello, Amazon, and Netflix...Read More

Games are more than just a way to pass the time — they are reshaping the way many people interact with friends, consume media, and even view the world. Gaming has been one of the m...Read More

The world has been rocked! We’ve seen a global pandemic tear through the economy and cripple many systems and processes that worked well enough during normal business operations bu...Read More

The purchase journey is no longer as linear as it once was. These days, consumers often switch between many different channels and touchpoints before making a purchase. Then they c...Read More