4 Reasons Digital Transformation Projects Fail
2019-07-22T15:00:00.000Z,A recent survey established that digital transformation (DT) is the number one concern for CEOs and other senior executives in 2019.
However, 70 percent of DT initiatives still don...Read More
If You’re Not Running a Powerful Digital Experience Platform, Your Brand Might Be In Trouble
2019-07-17T15:00:00.000Z,`Customer experience (CX) is at a crossroads.
By 2020, it is expected to overtake price and product as a key differentiator between brands. While many companies have succeeded...Read More
Content Personalization Statistics: 43 Facts on Content Personalization
2019-07-10T15:00:00.000Z,If you want customer loyalty, you’d better be personalizing your content.
The days of treating consumers like numbers are long gone. More and more, customers are demanding persona...Read More
How the California Consumer Privacy Act (CCPA) Will Impact Your Business
2019-07-03T15:00:00.000Z,Marketers, developers, and businesses everywhere that rely on consumer data are about to be hit with one of the most substantial challenges we’ve yet seen to the collection and use...Read More
Content Management’s Role in the Future of Connected Devices (Alexa, Google Home)
2019-06-26T14:00:00.000Z,It is estimated that there will be 34 billion devices connecting to the Internet by 2020. Of those, 24 billion will be the Internet of Things (IoT)-related. On top of that, an...Read More
What Connected Devices Mean for Business and Content Management
2019-06-20T15:00:00.000Z,While 2030 may seem a long way off, in the age of fast-paced business transformation smart organizations are already looking at least that far out when it comes to planning. One of...Read More
How Headless CMS Is Killing the Buy vs Build Decision
2019-06-19T15:00:00.000Z,By 2030, each person is expected to use as many as 15 different internet-enabled devices regularly. Even today, 90 percent of consumers use more than one device to pursue a single ...Read More
6 Reasons Customer Experience Management is The New Enterprise Marketing
2019-06-12T15:00:00.000Z,Customer care. Client relations. Support guru (please, make it stop).
There are many different terms used to describe the way businesses interact with their customers—but the only...Read More
Winning Your Customers Over With Omnichannel Content Marketing
2019-06-05T15:00:00.000Z,Go where the customers are.
That’s an ironclad rule in every industry.
While many customers have gone omnichannel, not every company has caught up. That’s because many companies ...Read More
A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
2019-05-29T15:00:00.000Z,Use their first name a lot. Oh, and definitely track their online activity so you can make subtle references to things they like and their recent purchases.
What may sound like on...Read More