The Internet of Things (IoT) is about much more than just connected devices. It’s a new landscape that allows for the creation of new products, services, and lines of business that...Read More

When it comes to digital transformation, no one gets to say, “That’s not my job.”  Even if you don’t sell technology or rely on big data daily, there’s very little in the mode...Read More

What do consumers want from the digital experiences they interact with every day? Speed and ease. What do businesses want from the technology upon which they rely to deliver these...Read More

For most companies, Salesforce is the gold standard when it comes to customer relationship management (CRM). On the marketing front, things are a little more convoluted. The marke...Read More

Your content is king. Yet, many enterprises find they are still searching for the best way to manage and optimize their content. Whether you already have a CMS provider or are sho...Read More

A recent survey established that digital transformation (DT) is the number one concern for CEOs and other senior executives in 2019. However, 70 percent of DT initiatives still don...Read More

`Customer experience (CX) is at a crossroads. By 2020, it is expected to overtake price and product as a key differentiator between brands. While many companies have succeeded...Read More

If you want customer loyalty, you’d better be personalizing your content. The days of treating consumers like numbers are long gone. More and more, customers are demanding persona...Read More

Marketers, developers, and businesses everywhere that rely on consumer data are about to be hit with one of the most substantial challenges we’ve yet seen to the collection and use...Read More

It is estimated that there will be 34 billion devices connecting to the Internet by 2020. Of those, 24 billion will be the Internet of Things (IoT)-related. On top of that, an...Read More