Localization and Personalization at Scale
Jan 08, 2020,Marketing used to focus on the big picture—which single approach would appeal to the most significant number of customers or prospective customers? That’s because businesses had m...Read More
From Pong to Call of Duty: The Globalization and Localization of Video Games
Jan 01, 2020,In 1947, physicists Thomas T. Goldsmith Jr. and Estle Ray Mann developed what many consider to be the very first interactive gaming device, called a “cathode-ray tube amusement dev...Read More
How to Build a Personalization Engine Into Your Website Marketing Plan
Dec 25, 2019,You know that warm and fuzzy feeling you get when you receive a thoughtful gift that was created or customized with you in mind? That’s the result of personalization—and marketers ...Read More
How Modern Marketers Can Implement AI for Content Marketing
Dec 18, 2019,The field of artificial intelligence has grown leaps and bounds since Logic Theorist, the first program to mimic human problem-solving skills, was built in 1955 by Herbert Simon, A...Read More
The 4-Step Roadmap to Achieving Hyper-Personalization
Dec 11, 2019,The business case for hyper-personalization has been proven time and time again.
Now, all that’s left to do is start down the road to a personalized business and marketing strateg...Read More
3 Trends That Are Fueling Experience-Driven Commerce
Dec 04, 2019,Have you been wondering what that phrase “experience-driven commerce” that is appearing everywhere really means?
How about why your sales-based business should care about experien...Read More
CMS Debt Series: How the Wrong CMS Can Rack Up Insurmountable Technical Debt
Nov 27, 2019,In the first installment of our series on CMS debt, we talked about the high cost of replacing a poorly-chosen CMS.
In this segment, we’re going to explore the not-so-obvious techn...Read More
CMS Debt Series: 5 Signs Your CMS is Causing Astronomical Opportunity Cost
Nov 20, 2019,Welcome—or welcome back!—to Contentstack’s three-part series on CMS debt. In this series, we’re breaking down all the ways that doing business with the wrong CMS can have a detrime...Read More
How Content Localization Can Benefit Your Company in a Global Market
Nov 13, 2019,You’ve played telephone, right?
One person comes up with a phrase, whispers it to the next person, that person whispers it to the next person, and so on. In the end, the phrase has...Read More
Omnichannel Retail: 6 Technologies to Transform Your Strategy
Nov 06, 2019,For anyone who’s been paying attention, it’s pretty clear that the future of retail and ecommerce (and pretty much every other industry) in the enterprise space lies in delivering ...Read More