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Why 51% of Digital Experience Capabilities Sit on the Shelf
Oct 22, 2020,Enterprise companies only use half of the capabilities of the digital experience technologies they invest in, according to our recent survey of 100 business, technology, and market...Read More
Building a Working Retail Augmented Reality Prototype: Final Week of Development
Oct 15, 2020,When it came to building a mobile-web-browser Augmented Reality proof of concept in less than four weeks, we knew two things:
We knew we would run into a whole bunch of unexpected...Read More
Digital Banking and Financial Services Trends for 2021 and Beyond [Infographic]
Oct 07, 2020,The COVID-19 pandemic is changing life as we know it. The sudden need to do everything from working to acquiring groceries to handling financial matters remotely only accelerated a...Read More
How to Build a Modern Financial Services Marketing Strategy
Sep 25, 2020,Many marketing professionals in the financial services industry have seen the shift: The “old guard” of traditional banks and other financial services providers is being overrun by...Read More
Development of an Augmented Reality Retail Skin Care POC: Content Modeling and Interaction Building (Week 2/3)
Sep 17, 2020,Week Two: Content modeling for AR; final designs; selecting and programming marker tracking movement patterns and text display parameters.
Welcome to the reality of building an aug...Read More
The New Normal: How to Translate the Luxury Retail Experience into Digital
Sep 10, 2020,Not long ago, 24 “anti-laws” of marketing detailed principles — like “forget about positioning,” “make it difficult for clients to buy,” and “do not sell openly on the internet” — ...Read More
Augmented Reality for Retail: From Concept to Game Plan (Week 1 / 3 of Development)
Sep 08, 2020,Week One: AR Framework & User Research, Marker Tracking, Content Modeling, and Interaction Design
The team at Valtech is building a Contentstack-powered Augmented Reality proof of ...Read More
How to Concept and Pitch an Augmented Reality Demo (in 1 Week or Less)
Sep 01, 2020,Week Zero: Getting to the Pitch
Sometime in the beginning of summer, the Contentstack marketing team called up Valtech, and asked them to build an Augmented Reality (AR) demo on to...Read More
Out With the Old: How to Modernize Your Content Strategy
Aug 28, 2020,You can’t build a cutting-edge skyscraper with a hammer and a box of nails. Modern construction projects call for modern tools designed for the job. And the same is true for your c...Read More
Beyond Text Searching: a Marketer’s Guide to Voice and Visual Search Optimization
Jul 31, 2020,In the mid-1960s, Star Trek’s Captain James T. Kirk summoned the on-board computer on the USS Enterprise in the same way we casually ask Amazon’s Alexa or Apple’s Siri to play musi...Read More