Out With the Old: How to Modernize Your Content Strategy
Aug 28, 2020,You can’t build a cutting-edge skyscraper with a hammer and a box of nails. Modern construction projects call for modern tools designed for the job. And the same is true for your c...Read More
Beyond Text Searching: a Marketer’s Guide to Voice and Visual Search Optimization
Jul 31, 2020,In the mid-1960s, Star Trek’s Captain James T. Kirk summoned the on-board computer on the USS Enterprise in the same way we casually ask Amazon’s Alexa or Apple’s Siri to play musi...Read More
What Intelligent Content Is and Why It’s Important
Jul 24, 2020,In today’s omnichannel business environment, the best and smartest content in the world might as well be invisible if it can’t be delivered to consumers within the right context, f...Read More
Content Operations of the Future
Jul 17, 2020,Content operations is all about seeing the forest despite the trees. Underlying every quarterly calendar and big-picture marketing strategy is the minutiae of developing and dissem...Read More
The Experience Age: How Companies Must Adapt
Jul 10, 2020,The internet began a new reality where, in a few keystrokes, you could learn about any historical event, instantly communicate with people around the world, and complete a monetary...Read More
Omnichannel Publishing: The New Frontier
Jun 19, 2020,Have you ever paused a movie and then come back to find the streaming service didn’t note where you left off? Suppose you are looking at your mobile phone for a present for a frien...Read More
Your Company Can't Embrace Agile Marketing Until You Have an Agile CMS
Jun 12, 2020,With an ever-growing number of digital marketing channels, more consumers using connected devices, and new competitors launching products and services into the global market — busi...Read More
3 Big Publishing Challenges Shaping 2020 and Beyond
Jun 05, 2020,Over 70% of all media companies are currently changing their business models to keep up with digital transformation. In 2020 alone, 85% of media businesses will shake up their exis...Read More
6 Ways to Identify Modern Enterprise Software
Jun 03, 2020,As digital business expands, so does the enterprise software market.
The good news is that modern software options can support any digital experience you dream up. The bad news is...Read More
Ease the Pains of Legacy Tech One Step at a Time
May 27, 2020,Legacy technology, systems, and tools that require outdated methods are nearly impossible to avoid. Digital business is evolving so quickly that a technology purchased just a few y...Read More