By 2030, each person is expected to use as many as 15 different internet-enabled devices regularly. Even today, 90 percent of consumers use more than one device to pursue a single ...Read More

Customer care. Client relations. Support guru (please, make it stop). There are many different terms used to describe the way businesses interact with their customers—but the only...Read More

Go where the customers are. That’s an ironclad rule in every industry. While many customers have gone omnichannel, not every company has caught up. That’s because many companies ...Read More

Use their first name a lot. Oh, and definitely track their online activity so you can make subtle references to things they like and their recent purchases. What may sound like on...Read More

Nearly 80 percent of Americans are venturing online at least once a day. That should mean your online business efforts are getting awesome traction, right? Only if your marketing ...Read More

Nearly a century ago, a technological advancement known as “the radio” made it possible for businesses to spread the word about their products and services with the masses. Thus, ...Read More

As Bob Dylan famously said, “The times, they are a-changin’.” Executives know this all too well. In most industries and roles, it can feel like there is a new and emerging business...Read More

It’s true that enterprise content marketing is evolving. Today, it’s happening on a scale that’s larger and more competitive than ever before thanks to advances in omnichannel tec...Read More

Today, almost without realizing it, consumers expect quick, personalized service exactly when and where they choose to engage with a company. And, again, almost instinctively, the...Read More

The consumer experience is simultaneously more complicated for providers yet more convenient for shoppers than it ever has been. The Internet of Things (IoT)—a web of smart device...Read More