# Renew Customers and Reduce Churn ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/use-cases-and-tutorials/renew-customers-and-reduce-churn | | **course_slug** | use-cases-and-tutorials | | **lesson_slug** | renew-customers-and-reduce-churn | | **markdown_file_url** | /academy/md/courses/use-cases-and-tutorials/renew-customers-and-reduce-churn.md | | **generated_at** | 2026-04-28T06:55:50.103Z | > Part of **[Use Cases and Tutorials](https://www.contentstack.com/academy/courses/use-cases-and-tutorials)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** Renew Customers And Reduce Churn - **Duration:** 2m 55s - **Media link:** https://cdn.jwplayer.com/previews/RyQXVp8d - **Publish date (unix):** 1751776209 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113832 kbps - video/mp4 · 180p · 180p · 139879 kbps - video/mp4 · 270p · 270p · 155011 kbps - video/mp4 · 360p · 360p · 169975 kbps - video/mp4 · 406p · 406p · 177742 kbps - video/mp4 · 540p · 540p · 200629 kbps - video/mp4 · 720p · 720p · 235315 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/RyQXVp8d-120.vtt` #### Transcript How to Use Lytx to Renew Customers and Reduce Churn. In this video, I will show you how Lytx helps you renew, win back customers, and reduce churn, how to create an audience to identify individual users who have upcoming renewals, or to identify users at risk. Lytx helps you renew and win back customers in multiple ways, identifying individual users who have upcoming renewals, scoring the likelihood of renewal or churn, triggering cross-channel messaging to encourage renewal, executing targeted promotions and discounts, recognizing a user whose renewal date has passed or subscription has expired, driving personalized win-back communications across channels. Things to consider is you'll likely have several renewal audience, essentially one per subscription. Now I'll show you how to create a new audience for renewals. Consider the fields available for renewal in your audiences. Common ones might include the time of last purchase, subscription start date, and subscription end date. You might add additional criteria, such as filters excluding complementary subscriptions. So we will create a new audience, and I will name it Renewal Audience Example. And then I will go down, and the first thing I will look for is Has Past Purchases. Select Exist. Add Condition. In my next rule, I am looking for a Subscription End Date. Again, I'm going to want it to exist, and add Condition. And then I will add one more rule, Subscription Start Date. And again, I'll select Exist, add Condition, and then click Create. Once you have your renewal audiences created, you can then look at modals and email. The most common renewal tactic is to deliver on-site modals to users with an upcoming renewal. The email inbox is also one of the most powerful places to reach your users coming up for renewal. For more information on these, including why and how to use these, see the documentation link below. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:07.000 How to Use Lytx to Renew Customers and Reduce Churn. 2 00:00:07.000 --> 00:00:11.520 In this video, I will show you how Lytx helps you renew, win back customers, and reduce 3 00:00:11.520 --> 00:00:17.680 churn, how to create an audience to identify individual users who have upcoming renewals, 4 00:00:17.680 --> 00:00:22.000 or to identify users at risk. 5 00:00:22.000 --> 00:00:27.480 Lytx helps you renew and win back customers in multiple ways, identifying individual users 6 00:00:27.480 --> 00:00:33.880 who have upcoming renewals, scoring the likelihood of renewal or churn, triggering cross-channel 7 00:00:33.880 --> 00:00:40.840 messaging to encourage renewal, executing targeted promotions and discounts, recognizing 8 00:00:40.840 --> 00:00:47.960 a user whose renewal date has passed or subscription has expired, driving personalized win-back 9 00:00:47.960 --> 00:00:50.920 communications across channels. 10 00:00:50.920 --> 00:00:56.560 Things to consider is you'll likely have several renewal audience, essentially one 11 00:00:56.560 --> 00:01:00.640 per subscription. 12 00:01:00.640 --> 00:01:05.760 Now I'll show you how to create a new audience for renewals. 13 00:01:05.760 --> 00:01:08.840 Consider the fields available for renewal in your audiences. 14 00:01:08.840 --> 00:01:14.000 Common ones might include the time of last purchase, subscription start date, and subscription 15 00:01:14.000 --> 00:01:15.680 end date. 16 00:01:15.680 --> 00:01:23.920 You might add additional criteria, such as filters excluding complementary subscriptions. 17 00:01:23.920 --> 00:01:32.840 So we will create a new audience, and I will name it Renewal Audience Example. 18 00:01:32.840 --> 00:01:41.800 And then I will go down, and the first thing I will look for is Has Past Purchases. 19 00:01:41.800 --> 00:01:43.240 Select Exist. 20 00:01:43.240 --> 00:01:44.800 Add Condition. 21 00:01:44.800 --> 00:01:54.800 In my next rule, I am looking for a Subscription End Date. 22 00:01:54.800 --> 00:02:00.840 Again, I'm going to want it to exist, and add Condition. 23 00:02:00.840 --> 00:02:13.280 And then I will add one more rule, Subscription Start Date. 24 00:02:13.280 --> 00:02:25.480 And again, I'll select Exist, add Condition, and then click Create. 25 00:02:25.480 --> 00:02:32.480 Once you have your renewal audiences created, you can then look at modals and email. 26 00:02:32.480 --> 00:02:38.440 The most common renewal tactic is to deliver on-site modals to users with an upcoming renewal. 27 00:02:38.440 --> 00:02:43.200 The email inbox is also one of the most powerful places to reach your users coming up for 28 00:02:43.200 --> 00:02:44.560 renewal. 29 00:02:44.560 --> 00:02:52.300 For more information on these, including why and how to use these, see the documentation 30 00:02:52.300 --> 00:02:53.080 link below. ``` ```transcript [00:00] How to Use Lytx to Renew Customers and Reduce Churn. [00:07] In this video, I will show you how Lytx helps you renew, win back customers, and reduce [00:11] churn, how to create an audience to identify individual users who have upcoming renewals, [00:17] or to identify users at risk. [00:22] Lytx helps you renew and win back customers in multiple ways, identifying individual users [00:27] who have upcoming renewals, scoring the likelihood of renewal or churn, triggering cross-channel [00:33] messaging to encourage renewal, executing targeted promotions and discounts, recognizing [00:40] a user whose renewal date has passed or subscription has expired, driving personalized win-back [00:47] communications across channels. [00:50] Things to consider is you'll likely have several renewal audience, essentially one [00:56] per subscription. [01:00] Now I'll show you how to create a new audience for renewals. [01:05] Consider the fields available for renewal in your audiences. [01:08] Common ones might include the time of last purchase, subscription start date, and subscription [01:14] end date. [01:15] You might add additional criteria, such as filters excluding complementary subscriptions. [01:23] So we will create a new audience, and I will name it Renewal Audience Example. [01:32] And then I will go down, and the first thing I will look for is Has Past Purchases. [01:41] Select Exist. [01:43] Add Condition. [01:44] In my next rule, I am looking for a Subscription End Date. [01:54] Again, I'm going to want it to exist, and add Condition. [02:00] And then I will add one more rule, Subscription Start Date. [02:13] And again, I'll select Exist, add Condition, and then click Create. [02:25] Once you have your renewal audiences created, you can then look at modals and email. [02:32] The most common renewal tactic is to deliver on-site modals to users with an upcoming renewal. [02:38] The email inbox is also one of the most powerful places to reach your users coming up for [02:43] renewal. [02:44] For more information on these, including why and how to use these, see the documentation [02:52] link below. ``` #### Lesson text Learn tactics you can execute with Lytics to renew customers and reduce churn. **Note:** On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. In the "Renew Customers and Reduce Churn" video (3 mins), we will introduce several tactics on how to renew customers and reduce churn using Lytics. To learn more, see the documentation on how to [Retain Existing Customers with Lytics](https://learn.lytics.com/use-cases/retain-existing-customers). #### Key takeaways - Connect **Renew Customers and Reduce Churn** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Renew Customers and Reduce Churn. Learn tactics you can execute with Lytics to renew customers and reduce churn. Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. In the "Renew Customers and Reduce Churn" video (3 mins), we will introduce several tactics on how to renew customers and reduce churn using Lytics. To learn more, see the documentation on how to Retain Existing Customers with Lytics (https://l ### Retrieval tags - Renew - Customers - and - Reduce - Churn - use-cases-and-tutorials - lesson 12 - Renew Customers and Reduce Churn - use-cases-and-tutorials lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "12" and topics: [Renew, Customers, and, Reduce, Churn]. Parent course slug: use-cases-and-tutorials. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Renew Customers and Reduce Churn | `https://cdn.jwplayer.com/v2/media/RyQXVp8d/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` | | Retain Existing Customers with Lytics | `https://learn.lytics.com/use-cases/retain-existing-customers` |