# Increase Online Conversion ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/use-cases-and-tutorials/increase-online-conversion | | **course_slug** | use-cases-and-tutorials | | **lesson_slug** | increase-online-conversion | | **markdown_file_url** | /academy/md/courses/use-cases-and-tutorials/increase-online-conversion.md | | **generated_at** | 2026-04-28T06:55:50.024Z | > Part of **[Use Cases and Tutorials](https://www.contentstack.com/academy/courses/use-cases-and-tutorials)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** Increase Online Conversion - **Duration:** 8m 24s - **Media link:** https://cdn.jwplayer.com/previews/S1xaxbEf - **Publish date (unix):** 1751770555 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113589 kbps - video/mp4 · 180p · 178p · 131818 kbps - video/mp4 · 270p · 268p · 139829 kbps - video/mp4 · 360p · 356p · 150938 kbps - video/mp4 · 406p · 400p · 155076 kbps - video/mp4 · 540p · 534p · 171226 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/S1xaxbEf-120.vtt` #### Transcript Welcome to increasing online conversion. There are many ways one can increase online conversion through the Lytx platform to help guide consumers down the purchase funnel from awareness all the way through to loyalty. These examples include the following, among others. Targeting anonymous prospects via lookalike modeling on Facebook, Google, the Trade Desk, etc. Targeting anonymous users to opt in for email communication via a custom modal. Targeting known users who have never purchased with a special promotion via a custom modal. And targeting known users with one purchase to become repeat purchasers via lookalike modeling with focused email content. This specific video will walk you through the third example. Targeting known users who have never purchased with a special promotion via a custom modal to drive more revenue from your website. The first step is to build your audience. And the second step is to build the experience. So I will switch over here to our user interface. And the first step is to go to audiences. Here we want to create new audience. First we will name it. I'm going to name it converting known never bought to buy. You can add in a description. And also a slug for APIs or SDKs. And then I will go to custom rule in this case. And I am going to type in here. Filtering for email address. Email address exists. And we will add that as a condition. Because when an email address exists, that means that that is a known user for most of our clients. Then I will add another rule to this. And that will be has past purchases. Here I'm going to click on false. Because that will mean that those people have never purchased before. And I will add that condition. And hit create. And now I've created my audience. You can see here that it's 1600 records. And now we can go over to our experiences tab. And at this point we want to add an experience. And we're going to create a new one here. We're going to choose Lytics at this point. Because we are wanting to personalize the website. And for this model we're going to click on present a message. Here we want to enter our headline. So I'm going to type in here. Actually, first it's really good to click on the title. Because if you don't, you'll end up with a bunch of experiences called untitled experience. So I'm going to click on that and call it 20% off modal. And then for our headline, which is what the consumers will see, I'm going to type in 20% off your first purchase. And for the body copy, it will be a little bit smaller in the widget. And it will want it to read type in code save 20 at checkout. Note here you may add an image URL if your graphics team has built you an image. Just know that we recommend using a square image and no smaller than 150 by 150 pixels. And this is the time too where you want to decide about the placement of your promotion. Either with a traditional modal, a slide out, a bar, or a sticky bar. I'm going to opt for the modal. And then this is also the time to decide on the colors of your graphic. You see here for background, headline, text, et cetera. You can click on these and click on here or add your hex code. Or you can also click on I have my own CSS. Note that if you do that, that will be something that you will be hosting. And you can click on next step. And it's time to select our audience. So I'm going to start typing in that audience we just created. Inverting no, never bought to buy. There it is. Click on that. And next step. So here you want to add in if you want to show or hide on your particular website URL. Which particular pages. And then we recommend definitely going into these advanced display options as well. And for purposes of our demonstration, I'm going to click on the fact that I only want this modal to show up to one time per user per session. And when the user clicks on it, I want to hide permanently. And if the user clicks cancel or close, I also want to hide permanently. The length of this experience to run, you can choose indefinite or you can choose a specific end date. I'm going to go with the end of next month. And now to the next step. And so this is your review page, basically where it goes through all the details that you've input. And you also have a chance to preview the experience here. And then save and exit. Your third step really is to analyze the road, analyze the results after launching your modal and letting it run for a bit. This is an example of results from another modal that we've used. And you can see how many users in your audience have been reached, along with all of the relevant activity details. We hope you'll give this a test on your own platform and share the results with us. One client recently shared about a look-alike model they created through our UI, which is targeting an unknown-to-known conversion. And that is achieving a 16% click-through and a 29% conversion rate. Another client shared recently that they are getting a 3.5% click-through on a content recommendation modal that they are testing upon exit intent, thus extending the time on site for those users. Thanks for watching, and we hope this helps you convert browsers on your site to purchasers. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:03.000 Welcome to increasing online conversion. 2 00:00:03.000 --> 00:00:07.000 There are many ways one can increase online conversion through the Lytx platform 3 00:00:07.000 --> 00:00:12.000 to help guide consumers down the purchase funnel from awareness all the way through to loyalty. 4 00:00:12.000 --> 00:00:15.000 These examples include the following, among others. 5 00:00:15.000 --> 00:00:21.000 Targeting anonymous prospects via lookalike modeling on Facebook, Google, the Trade Desk, etc. 6 00:00:21.000 --> 00:00:28.000 Targeting anonymous users to opt in for email communication via a custom modal. 7 00:00:28.000 --> 00:00:33.000 Targeting known users who have never purchased with a special promotion via a custom modal. 8 00:00:33.000 --> 00:00:42.000 And targeting known users with one purchase to become repeat purchasers via lookalike modeling with focused email content. 9 00:00:42.000 --> 00:00:45.000 This specific video will walk you through the third example. 10 00:00:45.000 --> 00:00:54.000 Targeting known users who have never purchased with a special promotion via a custom modal to drive more revenue from your website. 11 00:00:54.000 --> 00:00:57.000 The first step is to build your audience. 12 00:00:57.000 --> 00:01:01.000 And the second step is to build the experience. 13 00:01:01.000 --> 00:01:06.000 So I will switch over here to our user interface. 14 00:01:06.000 --> 00:01:09.000 And the first step is to go to audiences. 15 00:01:09.000 --> 00:01:14.000 Here we want to create new audience. 16 00:01:14.000 --> 00:01:16.000 First we will name it. 17 00:01:16.000 --> 00:01:21.000 I'm going to name it converting known never bought to buy. 18 00:01:21.000 --> 00:01:24.000 You can add in a description. 19 00:01:24.000 --> 00:01:29.000 And also a slug for APIs or SDKs. 20 00:01:29.000 --> 00:01:36.000 And then I will go to custom rule in this case. 21 00:01:36.000 --> 00:01:43.000 And I am going to type in here. 22 00:01:43.000 --> 00:01:48.000 Filtering for email address. 23 00:01:48.000 --> 00:01:56.000 Email address exists. 24 00:01:56.000 --> 00:01:59.000 And we will add that as a condition. 25 00:01:59.000 --> 00:02:08.000 Because when an email address exists, that means that that is a known user for most of our clients. 26 00:02:08.000 --> 00:02:14.000 Then I will add another rule to this. 27 00:02:14.000 --> 00:02:22.000 And that will be has past purchases. 28 00:02:22.000 --> 00:02:27.000 Here I'm going to click on false. 29 00:02:27.000 --> 00:02:33.000 Because that will mean that those people have never purchased before. 30 00:02:33.000 --> 00:02:36.000 And I will add that condition. 31 00:02:36.000 --> 00:02:41.000 And hit create. 32 00:02:41.000 --> 00:02:43.000 And now I've created my audience. 33 00:02:43.000 --> 00:02:49.000 You can see here that it's 1600 records. 34 00:02:49.000 --> 00:02:54.000 And now we can go over to our experiences tab. 35 00:02:54.000 --> 00:02:57.000 And at this point we want to add an experience. 36 00:02:57.000 --> 00:03:01.000 And we're going to create a new one here. 37 00:03:01.000 --> 00:03:04.000 We're going to choose Lytics at this point. 38 00:03:04.000 --> 00:03:09.000 Because we are wanting to personalize the website. 39 00:03:09.000 --> 00:03:18.000 And for this model we're going to click on present a message. 40 00:03:18.000 --> 00:03:20.000 Here we want to enter our headline. 41 00:03:20.000 --> 00:03:26.000 So I'm going to type in here. 42 00:03:26.000 --> 00:03:33.000 Actually, first it's really good to click on the title. 43 00:03:34.000 --> 00:03:39.000 Because if you don't, you'll end up with a bunch of experiences called untitled experience. 44 00:03:39.000 --> 00:03:49.000 So I'm going to click on that and call it 20% off modal. 45 00:03:50.000 --> 00:03:55.000 And then for our headline, which is what the consumers will see, 46 00:03:55.000 --> 00:04:09.000 I'm going to type in 20% off your first purchase. 47 00:04:09.000 --> 00:04:14.000 And for the body copy, it will be a little bit smaller in the widget. 48 00:04:14.000 --> 00:04:30.000 And it will want it to read type in code save 20 at checkout. 49 00:04:30.000 --> 00:04:36.000 Note here you may add an image URL if your graphics team has built you an image. 50 00:04:36.000 --> 00:04:43.000 Just know that we recommend using a square image and no smaller than 150 by 150 pixels. 51 00:04:43.000 --> 00:04:49.000 And this is the time too where you want to decide about the placement of your promotion. 52 00:04:49.000 --> 00:04:57.000 Either with a traditional modal, a slide out, a bar, or a sticky bar. 53 00:04:57.000 --> 00:05:03.000 I'm going to opt for the modal. 54 00:05:03.000 --> 00:05:07.000 And then this is also the time to decide on the colors of your graphic. 55 00:05:07.000 --> 00:05:11.000 You see here for background, headline, text, et cetera. 56 00:05:11.000 --> 00:05:19.000 You can click on these and click on here or add your hex code. 57 00:05:19.000 --> 00:05:23.000 Or you can also click on I have my own CSS. 58 00:05:23.000 --> 00:05:28.000 Note that if you do that, that will be something that you will be hosting. 59 00:05:28.000 --> 00:05:32.000 And you can click on next step. 60 00:05:32.000 --> 00:05:35.000 And it's time to select our audience. 61 00:05:35.000 --> 00:05:41.000 So I'm going to start typing in that audience we just created. 62 00:05:41.000 --> 00:05:43.000 Inverting no, never bought to buy. 63 00:05:43.000 --> 00:05:45.000 There it is. 64 00:05:45.000 --> 00:05:48.000 Click on that. 65 00:05:48.000 --> 00:05:51.000 And next step. 66 00:05:51.000 --> 00:06:03.000 So here you want to add in if you want to show or hide on your particular website URL. 67 00:06:03.000 --> 00:06:06.000 Which particular pages. 68 00:06:06.000 --> 00:06:12.000 And then we recommend definitely going into these advanced display options as well. 69 00:06:13.000 --> 00:06:27.000 And for purposes of our demonstration, I'm going to click on the fact that I only want this modal to show up to one time per user per session. 70 00:06:27.000 --> 00:06:32.000 And when the user clicks on it, I want to hide permanently. 71 00:06:32.000 --> 00:06:39.000 And if the user clicks cancel or close, I also want to hide permanently. 72 00:06:39.000 --> 00:06:48.000 The length of this experience to run, you can choose indefinite or you can choose a specific end date. 73 00:06:48.000 --> 00:06:54.000 I'm going to go with the end of next month. 74 00:06:54.000 --> 00:06:58.000 And now to the next step. 75 00:06:58.000 --> 00:07:06.000 And so this is your review page, basically where it goes through all the details that you've input. 76 00:07:06.000 --> 00:07:12.000 And you also have a chance to preview the experience here. 77 00:07:12.000 --> 00:07:22.000 And then save and exit. 78 00:07:22.000 --> 00:07:33.000 Your third step really is to analyze the road, analyze the results after launching your modal and letting it run for a bit. 79 00:07:33.000 --> 00:07:40.000 This is an example of results from another modal that we've used. 80 00:07:40.000 --> 00:07:47.000 And you can see how many users in your audience have been reached, along with all of the relevant activity details. 81 00:07:47.000 --> 00:07:52.000 We hope you'll give this a test on your own platform and share the results with us. 82 00:07:53.000 --> 00:08:00.000 One client recently shared about a look-alike model they created through our UI, which is targeting an unknown-to-known conversion. 83 00:08:00.000 --> 00:08:05.000 And that is achieving a 16% click-through and a 29% conversion rate. 84 00:08:05.000 --> 00:08:18.000 Another client shared recently that they are getting a 3.5% click-through on a content recommendation modal that they are testing upon exit intent, thus extending the time on site for those users. 85 00:08:18.000 --> 00:08:24.000 Thanks for watching, and we hope this helps you convert browsers on your site to purchasers. ``` ```transcript [00:00] Welcome to increasing online conversion. [00:03] There are many ways one can increase online conversion through the Lytx platform [00:07] to help guide consumers down the purchase funnel from awareness all the way through to loyalty. [00:12] These examples include the following, among others. [00:15] Targeting anonymous prospects via lookalike modeling on Facebook, Google, the Trade Desk, etc. [00:21] Targeting anonymous users to opt in for email communication via a custom modal. [00:28] Targeting known users who have never purchased with a special promotion via a custom modal. [00:33] And targeting known users with one purchase to become repeat purchasers via lookalike modeling with focused email content. [00:42] This specific video will walk you through the third example. [00:45] Targeting known users who have never purchased with a special promotion via a custom modal to drive more revenue from your website. [00:54] The first step is to build your audience. [00:57] And the second step is to build the experience. [01:01] So I will switch over here to our user interface. [01:06] And the first step is to go to audiences. [01:09] Here we want to create new audience. [01:14] First we will name it. [01:16] I'm going to name it converting known never bought to buy. [01:21] You can add in a description. [01:24] And also a slug for APIs or SDKs. [01:29] And then I will go to custom rule in this case. [01:36] And I am going to type in here. [01:43] Filtering for email address. [01:48] Email address exists. [01:56] And we will add that as a condition. [01:59] Because when an email address exists, that means that that is a known user for most of our clients. [02:08] Then I will add another rule to this. [02:14] And that will be has past purchases. [02:22] Here I'm going to click on false. [02:27] Because that will mean that those people have never purchased before. [02:33] And I will add that condition. [02:36] And hit create. [02:41] And now I've created my audience. [02:43] You can see here that it's 1600 records. [02:49] And now we can go over to our experiences tab. [02:54] And at this point we want to add an experience. [02:57] And we're going to create a new one here. [03:01] We're going to choose Lytics at this point. [03:04] Because we are wanting to personalize the website. [03:09] And for this model we're going to click on present a message. [03:18] Here we want to enter our headline. [03:20] So I'm going to type in here. [03:26] Actually, first it's really good to click on the title. [03:34] Because if you don't, you'll end up with a bunch of experiences called untitled experience. [03:39] So I'm going to click on that and call it 20% off modal. [03:50] And then for our headline, which is what the consumers will see, [03:55] I'm going to type in 20% off your first purchase. [04:09] And for the body copy, it will be a little bit smaller in the widget. [04:14] And it will want it to read type in code save 20 at checkout. [04:30] Note here you may add an image URL if your graphics team has built you an image. [04:36] Just know that we recommend using a square image and no smaller than 150 by 150 pixels. [04:43] And this is the time too where you want to decide about the placement of your promotion. [04:49] Either with a traditional modal, a slide out, a bar, or a sticky bar. [04:57] I'm going to opt for the modal. [05:03] And then this is also the time to decide on the colors of your graphic. [05:07] You see here for background, headline, text, et cetera. [05:11] You can click on these and click on here or add your hex code. [05:19] Or you can also click on I have my own CSS. [05:23] Note that if you do that, that will be something that you will be hosting. [05:28] And you can click on next step. [05:32] And it's time to select our audience. ``` #### Lesson text Learn how to increase conversions by offering a special promotion to known users who haven't made a purchase yet. **Note:** On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable changes are that the navigation menu has moved from the top of the app to the left side and the "Next Steps" button in the Experience Editor has moved. We appreciate your patience as we work on updating our Academy. In the "Increase Online Conversion" video (8 mins), we'll demonstrate how you can increase online conversion by targeting known users who have never purchased by offering a special promotion with a custom modal. Here's the diagramatic representation of the conversion funnel: ![Increasing Online Conversion.png](https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt8eec8f3fdfc34cb4/6869e5ec177f44401463fc94/Increasing_Online_Conversion.png) To continue learning about creating Experiences, we recommend the following. ### Academy Courses * Create Personalized Experiences ### Documentation * [Experiences Overview](https://learn.lytics.com/documentation/product/features/experiences/overview) * [Use Case Library](https://learn.lytics.com/use-cases) #### Key takeaways - Connect **Increase Online Conversion** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Increase Online Conversion. Learn how to increase conversions by offering a special promotion to known users who haven't made a purchase yet. Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable changes are that the navigation menu has moved from the top of the app to the left side and the "Next Steps" button in the Experience Editor has moved. We appreciate your patience as we work on updating our Academy. In the "Increase Online Conversion" video (8 mins), we'll demonstrate how you can increase online conversion by targeting known users who have n ### Retrieval tags - Increase - Online - Conversion - use-cases-and-tutorials - lesson 09 - Increase Online Conversion - use-cases-and-tutorials lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "09" and topics: [Increase, Online, Conversion]. Parent course slug: use-cases-and-tutorials. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Increase Online Conversion | `https://cdn.jwplayer.com/v2/media/S1xaxbEf/poster.jpg?width=720` | | Increasing Online Conversion.png | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt8eec8f3fdfc34cb4/6869e5ec177f44401463fc94/Increasing_Online_Conversion.png` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` | | Increasing Online Conversion.png | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt8eec8f3fdfc34cb4/6869e5ec177f44401463fc94/Increasing_Online_Conversion.png` | | Experiences Overview | `https://learn.lytics.com/documentation/product/features/experiences/overview` | | Use Case Library | `https://learn.lytics.com/use-cases` |