# Phased Rollout ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/project-managing-a-contentstack-implementation/phased-rollout | | **course_slug** | project-managing-a-contentstack-implementation | | **lesson_slug** | phased-rollout | | **markdown_file_url** | /academy/md/courses/project-managing-a-contentstack-implementation/phased-rollout.md | | **generated_at** | 2026-06-08T14:32:17.793Z | > Part of **[Project Managing a Contentstack Implementation](https://www.contentstack.com/academy/courses/project-managing-a-contentstack-implementation)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** 06 Phased Rollout - **Duration:** 3m 25s - **Media link:** https://cdn.jwplayer.com/previews/IHmdj5wk - **Publish date (unix):** 1764771950 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113480 kbps - video/mp4 · 180p · 180p · 188669 kbps - video/mp4 · 270p · 270p · 239689 kbps - video/mp4 · 360p · 360p · 283331 kbps - video/mp4 · 406p · 406p · 319214 kbps - video/mp4 · 540p · 540p · 427794 kbps - video/mp4 · 720p · 720p · 615791 kbps - video/mp4 · 1080p · 1080p · 1272310 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/IHmdj5wk-120.vtt` #### Video transcript A phase rollout is an incremental approach to implementing new IT projects, as opposed to an organization-wide big bang launch. This strategy involves breaking down the deployment into manageable stages. It allows for controlled testing, feedback gathering, and adjustments along the way. It's valuable for large or complex projects, where the risk of disruption, whether it be financial or reputational, needs to be managed carefully. Phase rollouts can be executed in several ways, depending on the project and the organization's needs. The preferred approach is to go ahead with one of the lightest just to get started, which would be a proving ground for the next one. Some examples would be starting with the easy lift, like text-heavy content, blogs and news sections, investor relations, terms and conditions, then move to something with medium complexity, like product listing pages, product description pages, then finally tackle the more complex pages, like the homepage, the unified header, and footer. So what are some of the advantages of this? A few things. It minimizes risk by limiting the initial deployment to a small group. Any bugs or issues can be identified and fixed without impacting the entire organization. It also facilitates user adoption. Users have time to gradually adjust to the changes, and the feedback from early phases can inform improvements for later ones. This helps build buy-in and makes the training process smoother. It allows for quicker wins, key functionality can go live sooner, and the organization can start realizing value from the project before the entire system is fully deployed. And it manages resources and costs. The project's financial and personnel resources are distributed over a longer period. This can prevent overwhelming IT and support teams and allows for better budget allocation. Are there disadvantages? Sure. Like this. Extended timelines. The overall project duration is longer compared to the Big Bang approach, which may frustrate stakeholders who want to see quicker return on investment. Temporary interfaces and processes. For a time, some users will be working on the new system while others remain on the old one. This can create a need for temporary workarounds or data bridges, which may cause confusion and require more maintenance. Project and change fatigue. A long implementation can lead to burnout for both the project team and the broader employee base as they have to endure a prolonged period of disruption. Phased costs. The extended duration in need for temporary systems can sometimes make the phased approach more expensive in the long run than a successful Big Bang rollout. #### Key takeaways - Connect **Phased Rollout** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Phased Rollout. Phased Rollout in Project Managing a Contentstack Implementation (project-managing-a-contentstack-implementation). ### Retrieval tags - Phased - Rollout - project-managing-a-contentstack-implementation - lesson 06 - Phased Rollout - project-managing-a-contentstack-implementation lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "06" and topics: [Phased, Rollout]. Parent course slug: project-managing-a-contentstack-implementation. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Phased Rollout | `https://cdn.jwplayer.com/v2/media/IHmdj5wk/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` |