# About Personalize ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/personalize-foundations/about-personalize | | **course_slug** | personalize-foundations | | **lesson_slug** | about-personalize | | **markdown_file_url** | /academy/md/courses/personalize-foundations/about-personalize.md | | **generated_at** | 2026-04-28T06:55:48.572Z | > Part of **[Personalize Foundations](https://www.contentstack.com/academy/courses/personalize-foundations)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** About Personalize - **Duration:** 4m 39s - **Media link:** https://cdn.jwplayer.com/previews/S9WCKPOo - **Publish date (unix):** 1727654555 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113530 kbps - video/mp4 · 180p · 180p · 199432 kbps - video/mp4 · 270p · 270p · 259565 kbps - video/mp4 · 360p · 360p · 301123 kbps - video/mp4 · 406p · 406p · 342280 kbps - video/mp4 · 540p · 540p · 480011 kbps - video/mp4 · 720p · 720p · 737824 kbps - video/mp4 · 1080p · 1080p · 1759812 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/S9WCKPOo-120.vtt` #### Transcript Let's talk about personalization. Now more than ever, it's incredibly important to deliver experiences that are uniquely tailored to the individual person interacting with your brand. But here's the thing, there's a lot of challenges to implementing personalization and maybe, even more importantly, making that implementation scalable. There's definitely solutions out there, but oftentimes they're either too complex and expensive or they don't deliver enough value. And the truth is, customers love that personal touch and at ContentStack, we've developed a solution that eliminates many of the challenges I just mentioned. Now there's a common misconception about personalization. It's not just about putting someone's name at the top of a website header when they return back to your site. It goes far beyond that. Personalization means delivering the right message at the right time to the right person. It's about providing value that feels specific to each individual's needs. In the end, successful personalization drives loyalty, increases conversion rates, and elevates your brand. It's not just about selling more, it's about building deeper relationships with your customers. And that, ultimately, is what makes personalization so powerful. Personalize, ContentStack's personalization solution, is made up of several components that deliver on the complexity required to accommodate a variety of experiences to a variety of customers in a simple and intuitive manner. Throughout this course, we'll dive into detail on each element required to create a personalized experience. Before we do, I just want to level set and review some terminology, give a quick explanation of some of the personalized features that we'll be using and how they relate to one another. There are several steps you need to take in order to create a successful personalized project. First, you want to establish what type of experience you want to create. You can create either a segmented experience or an A-B test. A segmented experience allows you to serve different content to users based on attributes that you can configure. More on that in a bit. A-B tests give you the ability to run experiments by delivering two or more variations of content to different groups. Now, I just mentioned that for your segmented experiences, you can serve different content to users based on attributes. So what's an attribute? In Personalize, you have the ability to use preset attributes, things like location, date, or operating system. Or you can create custom attributes, which would be user-defined characteristics. In the case of Compass Travel, this might include attributes like a business traveler, a loyalty member, or an adventure seeker. An attribute gives you the ability to uniquely position content that suits their behavior and interests. Once you establish those attributes, you can associate them to users through a personalized feature called Audiences. Simply put, Audiences are dynamic user segments based on common attributes. Once you have an experience, attributes created, and then have those attributes grouped into Audiences, you're now ready to create variants of your entries. That means you can change the content in an entry based on the factors configured for each audience. Before we move on and look at how we can do this in detail, the last thing I'll touch on is something called Events, which are unique to A-B Tests. Events play a critical role in evaluating the success of your A-B Tests by capturing and tracking every interaction a user makes. By monitoring specific user actions, such as clicks, form submissions, or video plays, you can effectively assess which variant of your experience delivers better performance. Now that we've laid the foundation of terminology for the different components that make up Content Stack Personalize, let's dig deeper and explore how we can actually implement them. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:05.100 Let's talk about personalization. 2 00:00:05.100 --> 00:00:10.400 Now more than ever, it's incredibly important to deliver experiences that are uniquely tailored 3 00:00:10.400 --> 00:00:14.120 to the individual person interacting with your brand. 4 00:00:14.120 --> 00:00:18.560 But here's the thing, there's a lot of challenges to implementing personalization 5 00:00:18.560 --> 00:00:24.520 and maybe, even more importantly, making that implementation scalable. 6 00:00:24.520 --> 00:00:28.920 There's definitely solutions out there, but oftentimes they're either too complex 7 00:00:28.920 --> 00:00:32.760 and expensive or they don't deliver enough value. 8 00:00:32.760 --> 00:00:38.440 And the truth is, customers love that personal touch and at ContentStack, we've developed 9 00:00:38.440 --> 00:00:43.440 a solution that eliminates many of the challenges I just mentioned. 10 00:00:43.440 --> 00:00:47.600 Now there's a common misconception about personalization. 11 00:00:47.600 --> 00:00:51.800 It's not just about putting someone's name at the top of a website header when they return 12 00:00:51.800 --> 00:00:53.400 back to your site. 13 00:00:53.400 --> 00:00:56.640 It goes far beyond that. 14 00:00:56.640 --> 00:01:01.960 Personalization means delivering the right message at the right time to the right person. 15 00:01:01.960 --> 00:01:07.680 It's about providing value that feels specific to each individual's needs. 16 00:01:07.680 --> 00:01:14.400 In the end, successful personalization drives loyalty, increases conversion rates, and elevates 17 00:01:14.400 --> 00:01:15.920 your brand. 18 00:01:15.920 --> 00:01:21.320 It's not just about selling more, it's about building deeper relationships with your 19 00:01:21.320 --> 00:01:22.320 customers. 20 00:01:22.320 --> 00:01:27.640 And that, ultimately, is what makes personalization so powerful. 21 00:01:27.640 --> 00:01:33.760 Personalize, ContentStack's personalization solution, is made up of several components 22 00:01:33.760 --> 00:01:39.880 that deliver on the complexity required to accommodate a variety of experiences to a 23 00:01:39.880 --> 00:01:44.640 variety of customers in a simple and intuitive manner. 24 00:01:44.640 --> 00:01:50.020 Throughout this course, we'll dive into detail on each element required to create 25 00:01:50.020 --> 00:01:51.840 a personalized experience. 26 00:01:52.360 --> 00:01:58.360 Before we do, I just want to level set and review some terminology, give a quick explanation 27 00:01:58.360 --> 00:02:03.080 of some of the personalized features that we'll be using and how they relate to one 28 00:02:03.080 --> 00:02:04.080 another. 29 00:02:04.080 --> 00:02:08.760 There are several steps you need to take in order to create a successful personalized 30 00:02:08.760 --> 00:02:09.760 project. 31 00:02:09.760 --> 00:02:15.280 First, you want to establish what type of experience you want to create. 32 00:02:15.280 --> 00:02:20.000 You can create either a segmented experience or an A-B test. 33 00:02:20.000 --> 00:02:26.180 A segmented experience allows you to serve different content to users based on attributes 34 00:02:26.180 --> 00:02:28.180 that you can configure. 35 00:02:28.180 --> 00:02:29.860 More on that in a bit. 36 00:02:29.860 --> 00:02:36.500 A-B tests give you the ability to run experiments by delivering two or more variations of content 37 00:02:36.500 --> 00:02:37.980 to different groups. 38 00:02:37.980 --> 00:02:43.820 Now, I just mentioned that for your segmented experiences, you can serve different content 39 00:02:43.820 --> 00:02:47.000 to users based on attributes. 40 00:02:47.000 --> 00:02:49.420 So what's an attribute? 41 00:02:49.420 --> 00:02:55.300 In Personalize, you have the ability to use preset attributes, things like location, date, 42 00:02:55.300 --> 00:02:56.800 or operating system. 43 00:02:56.800 --> 00:03:03.740 Or you can create custom attributes, which would be user-defined characteristics. 44 00:03:03.740 --> 00:03:08.940 In the case of Compass Travel, this might include attributes like a business traveler, 45 00:03:08.940 --> 00:03:12.660 a loyalty member, or an adventure seeker. 46 00:03:12.660 --> 00:03:18.280 An attribute gives you the ability to uniquely position content that suits their behavior 47 00:03:18.280 --> 00:03:20.080 and interests. 48 00:03:20.080 --> 00:03:24.880 Once you establish those attributes, you can associate them to users through a personalized 49 00:03:24.880 --> 00:03:28.080 feature called Audiences. 50 00:03:28.080 --> 00:03:34.280 Simply put, Audiences are dynamic user segments based on common attributes. 51 00:03:34.280 --> 00:03:39.320 Once you have an experience, attributes created, and then have those attributes grouped into 52 00:03:39.320 --> 00:03:44.800 Audiences, you're now ready to create variants of your entries. 53 00:03:44.800 --> 00:03:50.200 That means you can change the content in an entry based on the factors configured for 54 00:03:50.200 --> 00:03:52.000 each audience. 55 00:03:52.000 --> 00:03:56.940 Before we move on and look at how we can do this in detail, the last thing I'll touch 56 00:03:56.940 --> 00:04:01.960 on is something called Events, which are unique to A-B Tests. 57 00:04:01.960 --> 00:04:07.520 Events play a critical role in evaluating the success of your A-B Tests by capturing 58 00:04:07.520 --> 00:04:11.520 and tracking every interaction a user makes. 59 00:04:11.520 --> 00:04:17.200 By monitoring specific user actions, such as clicks, form submissions, or video plays, 60 00:04:17.200 --> 00:04:23.000 you can effectively assess which variant of your experience delivers better performance. 61 00:04:23.000 --> 00:04:27.720 Now that we've laid the foundation of terminology for the different components that make up 62 00:04:27.720 --> 00:04:34.120 Content Stack Personalize, let's dig deeper and explore how we can actually implement them. ``` ```transcript [00:00] Let's talk about personalization. [00:05] Now more than ever, it's incredibly important to deliver experiences that are uniquely tailored [00:10] to the individual person interacting with your brand. [00:14] But here's the thing, there's a lot of challenges to implementing personalization [00:18] and maybe, even more importantly, making that implementation scalable. [00:24] There's definitely solutions out there, but oftentimes they're either too complex [00:28] and expensive or they don't deliver enough value. [00:32] And the truth is, customers love that personal touch and at ContentStack, we've developed [00:38] a solution that eliminates many of the challenges I just mentioned. [00:43] Now there's a common misconception about personalization. [00:47] It's not just about putting someone's name at the top of a website header when they return [00:51] back to your site. [00:53] It goes far beyond that. [00:56] Personalization means delivering the right message at the right time to the right person. [01:01] It's about providing value that feels specific to each individual's needs. [01:07] In the end, successful personalization drives loyalty, increases conversion rates, and elevates [01:14] your brand. [01:15] It's not just about selling more, it's about building deeper relationships with your [01:21] customers. [01:22] And that, ultimately, is what makes personalization so powerful. [01:27] Personalize, ContentStack's personalization solution, is made up of several components [01:33] that deliver on the complexity required to accommodate a variety of experiences to a [01:39] variety of customers in a simple and intuitive manner. [01:44] Throughout this course, we'll dive into detail on each element required to create [01:50] a personalized experience. [01:52] Before we do, I just want to level set and review some terminology, give a quick explanation [01:58] of some of the personalized features that we'll be using and how they relate to one [02:03] another. [02:04] There are several steps you need to take in order to create a successful personalized [02:08] project. [02:09] First, you want to establish what type of experience you want to create. [02:15] You can create either a segmented experience or an A-B test. [02:20] A segmented experience allows you to serve different content to users based on attributes [02:26] that you can configure. [02:28] More on that in a bit. [02:29] A-B tests give you the ability to run experiments by delivering two or more variations of content [02:36] to different groups. [02:37] Now, I just mentioned that for your segmented experiences, you can serve different content [02:43] to users based on attributes. [02:47] So what's an attribute? [02:49] In Personalize, you have the ability to use preset attributes, things like location, date, [02:55] or operating system. [02:56] Or you can create custom attributes, which would be user-defined characteristics. [03:03] In the case of Compass Travel, this might include attributes like a business traveler, [03:08] a loyalty member, or an adventure seeker. [03:12] An attribute gives you the ability to uniquely position content that suits their behavior [03:18] and interests. [03:20] Once you establish those attributes, you can associate them to users through a personalized [03:24] feature called Audiences. [03:28] Simply put, Audiences are dynamic user segments based on common attributes. [03:34] Once you have an experience, attributes created, and then have those attributes grouped into [03:39] Audiences, you're now ready to create variants of your entries. [03:44] That means you can change the content in an entry based on the factors configured for [03:50] each audience. [03:52] Before we move on and look at how we can do this in detail, the last thing I'll touch [03:56] on is something called Events, which are unique to A-B Tests. [04:01] Events play a critical role in evaluating the success of your A-B Tests by capturing [04:07] and tracking every interaction a user makes. [04:11] By monitoring specific user actions, such as clicks, form submissions, or video plays, [04:17] you can effectively assess which variant of your experience delivers better performance. ``` #### Key takeaways - Connect **About Personalize** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary About Personalize. About Personalize in Personalize Foundations (personalize-foundations). ### Retrieval tags - About - Personalize - personalize-foundations - lesson 01 - About Personalize - personalize-foundations lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "01" and topics: [About, Personalize]. Parent course slug: personalize-foundations. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: About Personalize | `https://cdn.jwplayer.com/v2/media/S9WCKPOo/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` |