# A/B Testing and Audience Impersonation ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/personalize-foundations/a-b-testing-an-audience-impersonation | | **course_slug** | personalize-foundations | | **lesson_slug** | a-b-testing-an-audience-impersonation | | **markdown_file_url** | /academy/md/courses/personalize-foundations/a-b-testing-an-audience-impersonation.md | | **generated_at** | 2026-04-28T06:55:48.579Z | > Part of **[Personalize Foundations](https://www.contentstack.com/academy/courses/personalize-foundations)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** A-b Testing And Audience Impersonation - **Duration:** 2m 33s - **Media link:** https://cdn.jwplayer.com/previews/4JxNVxNH - **Publish date (unix):** 1727654555 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113901 kbps - video/mp4 · 180p · 180p · 155064 kbps - video/mp4 · 270p · 270p · 184090 kbps - video/mp4 · 360p · 360p · 210713 kbps - video/mp4 · 406p · 406p · 229072 kbps - video/mp4 · 540p · 540p · 287260 kbps - video/mp4 · 720p · 720p · 374567 kbps - video/mp4 · 1080p · 1080p · 589216 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/4JxNVxNH-120.vtt` #### Transcript Let's take a look at how we can run a simple A B test. Here, I want to change the Learn More button to be a bit more exciting. Again, let's look at the final configuration for the A B test experience we set up as I modified it slightly. At the organization level, I'll enter Personalize. Then, I'll click the Project tile to enter it. Next, I'll click A B Testing. Then, I'll click the Configuration option on the left. Notice, I set up a custom variant distribution across three variants. Straightforward, adventurous, and fun with the traffic distribution between them being divided equally. It's also important to know that the content type of homepage is now linked to this A B test variant group. If you forgot how to do that, just review the previous video. Before we leave this screen, be sure to activate the draft. Now, let's click the Personalize icon in the top to return to the organization. Then, click Stacks to see our stack, and then enter the stack that you're working with. Now, I'll come over and choose Entries. Then, I'll enter the homepage. Here in the dropdown menu, I'll choose the Fun A B Test. The call to action has a text label that's not all that exciting. I'll update that to read Let's Go and save it. If we go to our visual preview experience, I can impersonate what each of those particular segments are going to see. When it loads, I can open up our audience impersonation widget. This is going to allow us to impersonate any number of audiences with all the different combinations of content that you might see. So, the first thing is, I'm going to toggle on the audience that I know will give me the ability to serve the A B test, which is for visitors looking for a relaxing luxury travel vacation in the Asia Pacific region. You'll see that the actual content has changed, and the reason for that is, I've selected all the audiences at the bottom that match the criteria to serve that particular content. Because all of those were selected, I now have the ability to preview the A B test. We have learned more, but for adventurous, you can see it says Explore This, and for fun, which is what we just created, it now says Let's Go. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:10.920 Let's take a look at how we can run a simple A B test. Here, I want to change the Learn 2 00:00:10.920 --> 00:00:16.360 More button to be a bit more exciting. Again, let's look at the final configuration for 3 00:00:16.360 --> 00:00:23.000 the A B test experience we set up as I modified it slightly. At the organization level, I'll 4 00:00:23.000 --> 00:00:28.640 enter Personalize. Then, I'll click the Project tile to enter it. Next, I'll click 5 00:00:28.640 --> 00:00:34.900 A B Testing. Then, I'll click the Configuration option on the left. Notice, I set up a custom 6 00:00:34.900 --> 00:00:41.080 variant distribution across three variants. Straightforward, adventurous, and fun with 7 00:00:41.080 --> 00:00:45.880 the traffic distribution between them being divided equally. It's also important to 8 00:00:45.880 --> 00:00:52.080 know that the content type of homepage is now linked to this A B test variant group. 9 00:00:52.080 --> 00:00:57.360 If you forgot how to do that, just review the previous video. Before we leave this screen, 10 00:00:57.360 --> 00:01:03.240 be sure to activate the draft. Now, let's click the Personalize icon in the top to 11 00:01:03.240 --> 00:01:09.120 return to the organization. Then, click Stacks to see our stack, and then enter the stack 12 00:01:09.120 --> 00:01:14.000 that you're working with. Now, I'll come over and choose Entries. Then, I'll enter 13 00:01:14.000 --> 00:01:20.720 the homepage. Here in the dropdown menu, I'll choose the Fun A B Test. The call to action 14 00:01:20.720 --> 00:01:27.320 has a text label that's not all that exciting. I'll update that to read Let's Go and save 15 00:01:27.320 --> 00:01:33.040 it. If we go to our visual preview experience, I can impersonate what each of those particular 16 00:01:33.040 --> 00:01:39.600 segments are going to see. When it loads, I can open up our audience impersonation widget. 17 00:01:39.600 --> 00:01:43.920 This is going to allow us to impersonate any number of audiences with all the different 18 00:01:43.920 --> 00:01:49.840 combinations of content that you might see. So, the first thing is, I'm going to toggle 19 00:01:49.840 --> 00:01:55.520 on the audience that I know will give me the ability to serve the A B test, which is for 20 00:01:55.520 --> 00:02:02.080 visitors looking for a relaxing luxury travel vacation in the Asia Pacific region. You'll 21 00:02:02.080 --> 00:02:07.160 see that the actual content has changed, and the reason for that is, I've selected all 22 00:02:07.160 --> 00:02:13.440 the audiences at the bottom that match the criteria to serve that particular content. 23 00:02:13.440 --> 00:02:17.960 Because all of those were selected, I now have the ability to preview the A B test. 24 00:02:17.960 --> 00:02:24.040 We have learned more, but for adventurous, you can see it says Explore This, and for 25 00:02:24.040 --> 00:02:28.720 fun, which is what we just created, it now says Let's Go. ``` ```transcript [00:00] Let's take a look at how we can run a simple A B test. Here, I want to change the Learn [00:10] More button to be a bit more exciting. Again, let's look at the final configuration for [00:16] the A B test experience we set up as I modified it slightly. At the organization level, I'll [00:23] enter Personalize. Then, I'll click the Project tile to enter it. Next, I'll click [00:28] A B Testing. Then, I'll click the Configuration option on the left. Notice, I set up a custom [00:34] variant distribution across three variants. Straightforward, adventurous, and fun with [00:41] the traffic distribution between them being divided equally. It's also important to [00:45] know that the content type of homepage is now linked to this A B test variant group. [00:52] If you forgot how to do that, just review the previous video. Before we leave this screen, [00:57] be sure to activate the draft. Now, let's click the Personalize icon in the top to [01:03] return to the organization. Then, click Stacks to see our stack, and then enter the stack [01:09] that you're working with. Now, I'll come over and choose Entries. Then, I'll enter [01:14] the homepage. Here in the dropdown menu, I'll choose the Fun A B Test. The call to action [01:20] has a text label that's not all that exciting. I'll update that to read Let's Go and save [01:27] it. If we go to our visual preview experience, I can impersonate what each of those particular [01:33] segments are going to see. When it loads, I can open up our audience impersonation widget. [01:39] This is going to allow us to impersonate any number of audiences with all the different [01:43] combinations of content that you might see. So, the first thing is, I'm going to toggle [01:49] on the audience that I know will give me the ability to serve the A B test, which is for [01:55] visitors looking for a relaxing luxury travel vacation in the Asia Pacific region. You'll [02:02] see that the actual content has changed, and the reason for that is, I've selected all [02:07] the audiences at the bottom that match the criteria to serve that particular content. [02:13] Because all of those were selected, I now have the ability to preview the A B test. [02:17] We have learned more, but for adventurous, you can see it says Explore This, and for [02:24] fun, which is what we just created, it now says Let's Go. ``` #### Key takeaways - Connect **A/B Testing and Audience Impersonation** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary A/B Testing and Audience Impersonation. A/B Testing and Audience Impersonation in Personalize Foundations (personalize-foundations). ### Retrieval tags - Testing - and - Audience - Impersonation - personalize-foundations - lesson 08 - A/B Testing and Audience Impersonation - personalize-foundations lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "08" and topics: [Testing, and, Audience, Impersonation]. Parent course slug: personalize-foundations. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: A/B Testing and Audience Impersonation | `https://cdn.jwplayer.com/v2/media/4JxNVxNH/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` |