# User Profile ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/lytics-essentials/user-profile | | **course_slug** | lytics-essentials | | **lesson_slug** | user-profile | | **markdown_file_url** | /academy/md/courses/lytics-essentials/user-profile.md | | **generated_at** | 2026-04-28T06:55:47.671Z | > Part of **[Lytics Essentials](https://www.contentstack.com/academy/courses/lytics-essentials)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** UserProfile - Overview - **Duration:** 3m 10s - **Media link:** https://cdn.jwplayer.com/previews/vV72C3ad - **Publish date (unix):** 1751287994 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113513 kbps - video/mp4 · 180p · 180p · 137341 kbps - video/mp4 · 270p · 270p · 147317 kbps - video/mp4 · 360p · 360p · 159342 kbps - video/mp4 · 406p · 406p · 167083 kbps - video/mp4 · 540p · 540p · 186543 kbps - video/mp4 · 720p · 720p · 216609 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/vV72C3ad-120.vtt` #### Transcript There are several ways to access the user profile within the Linux app. The easiest way will be to go to Audiences, find a user, and then simply search for an email address or another identifier for the user you're trying to find. In this case, we'll search for our CEO, James. Upon searching, you'll get results. Simply click, and you'll be taken to that user's profile. On the profile, you'll find a variety of different data related to that specific user. Starting at the top left will be some basic information about the user, such as name, email address, device type, location, company information, and so on. To the right, you'll have a tab view, showing first the Intelligence tab, which we'll touch on here in a minute, the Audiences tab, which contains what audiences the user is currently a member of, and then the Details tab, where you can see all the information we currently know about this user. The Intelligence tab is focused on surfacing insights that you may or may not know about your user. At the top, you'll find engagement information. The current site you're looking at is a sandbox, so you can see that James is unlikely to re-engage with our sandbox site, he's a moderately engaged visitor, and he's an infrequent visitor. Below that, you'll see a breakdown of our out-of-the-box behavioral scores for this user. Consistency, maturity, recency, etc. Later on, we'll define these specifically. To the right of the behavioral scores, you'll find this user's content affinities. What interest do they have in what content, or what topic specifically? Linux, Marketing, SendGrid is an example. Again, in another module, we'll cover content affinities in much more detail. Below that, we break down the activity by channel, which is not active in this account, but it would be able to show is he more active on web, on mobile, etc. The unique identifiers that are being used to stitch his profile together. Email, WebCookie, a Par.prospect ID. This is one of the ways that you can monitor your identity resolution strategy as it relates to an individual user within Linux. Finally, below that is just a simple breakdown of activity by hour. Again, this is a sandbox site, so James is not very active. Back to the top, we'll move over to the Audiences tab. The Audiences tab is going to give a breakdown of every single audience that James is currently a member of. Given that this is a sandbox site, we don't see too many audiences here, but we do see three. All, Linux email addresses, and Linux previously engaged. Currently, those are the only three audiences within this account that James is a member of. As James moves into and out of new audiences, this tab will be updated automatically in real time. Finally, the Details tab gives a breakdown of everything that we know about James. Every piece of data that we've collected, and everything that's been mapped to the user profile. You can see his email address, the Par.id, all the way down to specific web information, if he's a bot or not, information from Iterable, and so on. These profiles can get quite large depending on the amount of data that you've mapped to your users. And there you have the Linux user profile. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:04.000 There are several ways to access the user profile within the Linux app. 2 00:00:04.000 --> 00:00:12.000 The easiest way will be to go to Audiences, find a user, and then simply search for an email address or another identifier for the user you're trying to find. 3 00:00:12.000 --> 00:00:17.000 In this case, we'll search for our CEO, James. 4 00:00:17.000 --> 00:00:24.000 Upon searching, you'll get results. Simply click, and you'll be taken to that user's profile. 5 00:00:24.000 --> 00:00:28.000 On the profile, you'll find a variety of different data related to that specific user. 6 00:00:28.000 --> 00:00:42.000 Starting at the top left will be some basic information about the user, such as name, email address, device type, location, company information, and so on. 7 00:00:42.000 --> 00:00:48.000 To the right, you'll have a tab view, showing first the Intelligence tab, which we'll touch on here in a minute, 8 00:00:48.000 --> 00:00:52.000 the Audiences tab, which contains what audiences the user is currently a member of, 9 00:00:52.000 --> 00:00:56.000 and then the Details tab, where you can see all the information we currently know about this user. 10 00:00:56.000 --> 00:01:01.000 The Intelligence tab is focused on surfacing insights that you may or may not know about your user. 11 00:01:01.000 --> 00:01:03.000 At the top, you'll find engagement information. 12 00:01:03.000 --> 00:01:08.000 The current site you're looking at is a sandbox, so you can see that James is unlikely to re-engage with our sandbox site, 13 00:01:08.000 --> 00:01:12.000 he's a moderately engaged visitor, and he's an infrequent visitor. 14 00:01:12.000 --> 00:01:17.000 Below that, you'll see a breakdown of our out-of-the-box behavioral scores for this user. 15 00:01:17.000 --> 00:01:21.000 Consistency, maturity, recency, etc. 16 00:01:21.000 --> 00:01:24.000 Later on, we'll define these specifically. 17 00:01:24.000 --> 00:01:28.000 To the right of the behavioral scores, you'll find this user's content affinities. 18 00:01:28.000 --> 00:01:32.000 What interest do they have in what content, or what topic specifically? 19 00:01:32.000 --> 00:01:35.000 Linux, Marketing, SendGrid is an example. 20 00:01:35.000 --> 00:01:40.000 Again, in another module, we'll cover content affinities in much more detail. 21 00:01:40.000 --> 00:01:45.000 Below that, we break down the activity by channel, which is not active in this account, 22 00:01:45.000 --> 00:01:49.000 but it would be able to show is he more active on web, on mobile, etc. 23 00:01:49.000 --> 00:01:53.000 The unique identifiers that are being used to stitch his profile together. 24 00:01:53.000 --> 00:01:57.000 Email, WebCookie, a Par.prospect ID. 25 00:01:57.000 --> 00:02:01.000 This is one of the ways that you can monitor your identity resolution strategy 26 00:02:01.000 --> 00:02:04.000 as it relates to an individual user within Linux. 27 00:02:04.000 --> 00:02:08.000 Finally, below that is just a simple breakdown of activity by hour. 28 00:02:08.000 --> 00:02:12.000 Again, this is a sandbox site, so James is not very active. 29 00:02:15.000 --> 00:02:18.000 Back to the top, we'll move over to the Audiences tab. 30 00:02:18.000 --> 00:02:21.000 The Audiences tab is going to give a breakdown of every single audience 31 00:02:21.000 --> 00:02:23.000 that James is currently a member of. 32 00:02:23.000 --> 00:02:26.000 Given that this is a sandbox site, we don't see too many audiences here, 33 00:02:26.000 --> 00:02:27.000 but we do see three. 34 00:02:27.000 --> 00:02:32.000 All, Linux email addresses, and Linux previously engaged. 35 00:02:32.000 --> 00:02:35.000 Currently, those are the only three audiences within this account 36 00:02:35.000 --> 00:02:37.000 that James is a member of. 37 00:02:37.000 --> 00:02:39.000 As James moves into and out of new audiences, 38 00:02:39.000 --> 00:02:42.000 this tab will be updated automatically in real time. 39 00:02:43.000 --> 00:02:47.000 Finally, the Details tab gives a breakdown of everything that we know about James. 40 00:02:47.000 --> 00:02:49.000 Every piece of data that we've collected, 41 00:02:49.000 --> 00:02:51.000 and everything that's been mapped to the user profile. 42 00:02:51.000 --> 00:02:54.000 You can see his email address, the Par.id, 43 00:02:54.000 --> 00:02:58.000 all the way down to specific web information, if he's a bot or not, 44 00:02:58.000 --> 00:03:01.000 information from Iterable, and so on. 45 00:03:01.000 --> 00:03:04.000 These profiles can get quite large depending on the amount of data 46 00:03:04.000 --> 00:03:06.000 that you've mapped to your users. 47 00:03:07.000 --> 00:03:10.000 And there you have the Linux user profile. ``` ```transcript [00:00] There are several ways to access the user profile within the Linux app. [00:04] The easiest way will be to go to Audiences, find a user, and then simply search for an email address or another identifier for the user you're trying to find. [00:12] In this case, we'll search for our CEO, James. [00:17] Upon searching, you'll get results. Simply click, and you'll be taken to that user's profile. [00:24] On the profile, you'll find a variety of different data related to that specific user. [00:28] Starting at the top left will be some basic information about the user, such as name, email address, device type, location, company information, and so on. [00:42] To the right, you'll have a tab view, showing first the Intelligence tab, which we'll touch on here in a minute, [00:48] the Audiences tab, which contains what audiences the user is currently a member of, [00:52] and then the Details tab, where you can see all the information we currently know about this user. [00:56] The Intelligence tab is focused on surfacing insights that you may or may not know about your user. [01:01] At the top, you'll find engagement information. [01:03] The current site you're looking at is a sandbox, so you can see that James is unlikely to re-engage with our sandbox site, [01:08] he's a moderately engaged visitor, and he's an infrequent visitor. [01:12] Below that, you'll see a breakdown of our out-of-the-box behavioral scores for this user. [01:17] Consistency, maturity, recency, etc. [01:21] Later on, we'll define these specifically. [01:24] To the right of the behavioral scores, you'll find this user's content affinities. [01:28] What interest do they have in what content, or what topic specifically? [01:32] Linux, Marketing, SendGrid is an example. [01:35] Again, in another module, we'll cover content affinities in much more detail. [01:40] Below that, we break down the activity by channel, which is not active in this account, [01:45] but it would be able to show is he more active on web, on mobile, etc. [01:49] The unique identifiers that are being used to stitch his profile together. [01:53] Email, WebCookie, a Par.prospect ID. [01:57] This is one of the ways that you can monitor your identity resolution strategy [02:01] as it relates to an individual user within Linux. [02:04] Finally, below that is just a simple breakdown of activity by hour. [02:08] Again, this is a sandbox site, so James is not very active. [02:15] Back to the top, we'll move over to the Audiences tab. [02:18] The Audiences tab is going to give a breakdown of every single audience [02:21] that James is currently a member of. [02:23] Given that this is a sandbox site, we don't see too many audiences here, [02:26] but we do see three. [02:27] All, Linux email addresses, and Linux previously engaged. [02:32] Currently, those are the only three audiences within this account [02:35] that James is a member of. [02:37] As James moves into and out of new audiences, [02:39] this tab will be updated automatically in real time. [02:43] Finally, the Details tab gives a breakdown of everything that we know about James. [02:47] Every piece of data that we've collected, [02:49] and everything that's been mapped to the user profile. [02:51] You can see his email address, the Par.id, [02:54] all the way down to specific web information, if he's a bot or not, [02:58] information from Iterable, and so on. [03:01] These profiles can get quite large depending on the amount of data [03:04] that you've mapped to your users. [03:07] And there you have the Linux user profile. ``` #### Lesson text Get a quick intro to Lytics user profiles, how to access them, and what type of data is available. ## Overview **Note:** On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. **What will I learn?** * What is the User Profile? * How can it be accessed? * What type of data does it contain? * How can it be used? In the "User Profile" video, you'll learn the basics of the Lytics User Profile, which is essential to creating personalized customer experiences. We'll cover common use cases where the profile might come in handy and how it relates to your experience throughout the rest of the Lytics application. **Tip:** Keep in mind Lytics surfaces both known and unknown profiles. Anonymous segmentation against these profiles can have huge impacts when optimizing your ad campaigns. A few key points on Lytics User Profiles: * The data surfaced on the user profile is a result of your data mapping and identity resolution approach. You cannot edit user profile information directly from the Lytics UI. * If you need to delete a user profile, this can be done from the UI. This is typically done for GDPR and CCPA compliance. See our [documentation](https://learn.lytics.com/documentation/product/features/user-profiles/delete-a-customer-profile) for more information. * A user can be a member of any number of audiences. Users will be added and removed to audiences in real-time as they engage with your brand and meet the criteria of your audiences. ## Knowledge Check **Can you access profiles of both known and unknown users?** A. Yes B. No **Can you edit an individual's user profile from the Lytics UI?** A. Yes B. No **Can you delete a single user profile from the UI?** A. Yes B. No **Users can be a member of how many audiences at once?** A. 100 B. 50 C. 25 D. No Limit ## Next Steps To continue learning about Lytics User Profiles, we recommend you start with the following resources. ### Academy Courses * User Fields * Lytics Data Flow ### Documentation * [Overview: How Lytics builds a holistic view of your customers](https://learn.lytics.com/solutions/data-unification) * [User Profiles Introduction](https://learn.lytics.com/documentation/product/features/user-profiles/user-profiles-introduction) * [Understanding the data on your Lytics User Profiles](https://learn.lytics.com/documentation/product/features/user-profiles/understanding-user-profiles) #### Key takeaways - Connect **User Profile** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary User Profile. Get a quick intro to Lytics user profiles, how to access them, and what type of data is available. Overview Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. What will I learn? What is the User Profile? How can it be accessed? What type of data does it contain? How can it be used? In the "User Profile" video, you'll learn the basics of the Lytics User Profile, which is e ### Retrieval tags - User - Profile - lytics-essentials - lesson 04 - User Profile - lytics-essentials lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "04" and topics: [User, Profile]. Parent course slug: lytics-essentials. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: User Profile | `https://cdn.jwplayer.com/v2/media/vV72C3ad/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` | | documentation | `https://learn.lytics.com/documentation/product/features/user-profiles/delete-a-customer-profile` | | Overview: How Lytics builds a holistic view of your customers | `https://learn.lytics.com/solutions/data-unification` | | User Profiles Introduction | `https://learn.lytics.com/documentation/product/features/user-profiles/user-profiles-introduction` | | Understanding the data on your Lytics User Profiles | `https://learn.lytics.com/documentation/product/features/user-profiles/understanding-user-profiles` |