# Decisioning with Lytics

### About this export

| Field | Value |
| --- | --- |
| **content_type** | lesson |
| **platform** | contentstack-academy |
| **source_url** | https://www.contentstack.com/academy/courses/lytics-essentials/decisioning-with-lytics |
| **course_slug** | lytics-essentials |
| **lesson_slug** | decisioning-with-lytics |
| **markdown_file_url** | /academy/md/courses/lytics-essentials/decisioning-with-lytics.md |
| **generated_at** | 2026-04-28T06:55:48.167Z |

> Part of **[Lytics Essentials](https://www.contentstack.com/academy/courses/lytics-essentials)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys.

<!-- ai_metadata: {"lesson_id":"17","type":"text","duration_minutes":3,"topics":["Decisioning","with","Lytics"]} -->

#### Lesson text

Quick primer on how Lytics thinks about marketing decisions and which Lytics features support different types of decisions.

## What will I learn?

*   How Lytics thinks about marketing decisions
*   Types of decisions that Lytics enables

In this quick primer, we'll introduce you to the way Lytics thinks about marketing decisions, and give examples of how you can take immediate actions based on your decision. Let's start by understanding the types of decisions being made and which Lytics features support making those decisions.

### Informative

Informative decisions in many cases represent low-hanging fruit and often require some amount of execution outside of the Lytics platform. Content relevance is a great example of an informative decision. We can look at your content and let you know that you are producing content that won't resonate with an audience but we can't alter your content strategy. Taking an action on that informative decision would simply require a slight alteration to the existing content creation strategy to support topics of higher interest. Essentially, anytime there is information surfaced but no clear path to execution within the Lytics application you may be dealing with an informed decision.

![content-relevance-alignment.png](https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/bltdf53f1c27dc3fded/6868e53a16ecf815184ea9a2/content-relevance-alignment.png)

_Lytics_ [alignment score](https://learn.lytics.com/documentation/product/features/content-affinity-engine/content-recommendation#affinity-alignment-score) _evaluates how well your content will resonate with your target audience._

### Assisted

Assisted decisions represent some hybrid between Informative and Automated. They are not fully automated but they also have some amount of resolution within the Lytics application. Content recommendations would be a common example of assisted decisioning. The marketer controls how the decision is made, what content collection is served, and Lytics assists in leveraging what we know by selecting the best piece or pieces of content.

![content-rec-modal-example.jpeg](https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt567738bbcab92801/6868e53b3211638009004e45/content-rec-modal-example.jpeg)

_Lytics powers many_ [content recommendation](https://learn.lytics.com/use-cases/keep-visitors-engaged-with-content-recommendation-experiences) _use cases - delivered as modals, inline on your website, modularized emails, etc._

### Automated

As brands build up their catalog of marketing campaigns and tactics all of which aim to achieve the same or similar goals, it becomes difficult if not impossible to manage audiences and prevent over messaging. This is where automated decisions come in. They truly are what every marketer wants but few are truly ready to execute upon due to its [heavy trust in AI and lack of traditional "control"](https://www.lytics.com/blog/lesson-4-from-a-data-scientist-you-dont-have-to-give-up-the-drivers-seat/). Lytics offers a variety of automated decisions to build up that trust from fully-automated Delivery Optimization down to automated triggers on segment entry which still rely on some system taking an action once an event is received.

![activation\_diagram.png](https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt2ad1633e4d9b369e/6868e53b16ecf83f574ea9a6/activation_diagram.png)

_Lytics enables you to_ [activate](https://learn.lytics.com/solutions/activation) _the right experience at the right time for the right customer._

 Virtually every corner of the Lytics App is supporting how marketers make decisions. It's easiest to see these decisions in the case of [Intelligence Reports](https://learn.lytics.com/documentation/product/features/lytics-view/goal-intelligence), [Lookalike Models](https://learn.lytics.com/documentation/product/features/laboratory/lookalike-models/overview), [Audience Membership](https://learn.lytics.com/documentation/product/features/audiences/audiences-introduction), [Content Recommendations](https://learn.lytics.com/documentation/product/features/content-affinity-engine/content-recommendation), and [Experience activation](https://learn.lytics.com/documentation/product/features/experiences/overview).

#### Key takeaways

- Connect **Decisioning with Lytics** back to your stack configuration before moving to the next module.
- Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment.
- Re-read the delivery versus management boundary for anything you changed in the entry model.

## Supplement for indexing

### Content summary

Decisioning with Lytics. Quick primer on how Lytics thinks about marketing decisions and which Lytics features support different types of decisions. What will I learn? How Lytics thinks about marketing decisions Types of decisions that Lytics enables In this quick primer, we'll introduce you to the way Lytics thinks about marketing decisions, and give examples of how you can take immediate actions based on your decision. Let's start by understanding the types of decisions being made and which Lytics features support making those decisions. Informative Informative decisions in many cases represent low-hanging fruit and often require some amount of execution outside of the Lytics platform. Content relevance is a great

### Retrieval tags

- Decisioning
- with
- Lytics
- lytics-essentials
- lesson 17
- Decisioning with Lytics
- lytics-essentials lesson

### Indexing notes

Index this lesson as a primary chunk tagged with lesson_id "17" and topics: [Decisioning, with, Lytics].
Parent course slug: lytics-essentials. Use asset_references URLs as thumbnail hints in search results when present.
Never surface LMS quiz content or assessment answers from this file.

### Asset references

| Label | URL |
| --- | --- |
| content-relevance-alignment.png | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/bltdf53f1c27dc3fded/6868e53a16ecf815184ea9a2/content-relevance-alignment.png` |
| content-rec-modal-example.jpeg | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt567738bbcab92801/6868e53b3211638009004e45/content-rec-modal-example.jpeg` |
| activation\_diagram.png | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt2ad1633e4d9b369e/6868e53b16ecf83f574ea9a6/activation_diagram.png` |

### External links

| Label | URL |
| --- | --- |
| Contentstack Academy home | `https://www.contentstack.com/academy/` |
| Training instance setup | `https://www.contentstack.com/academy/training-instance` |
| Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` |
| Contentstack documentation | `https://www.contentstack.com/docs/` |
| content-relevance-alignment.png | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/bltdf53f1c27dc3fded/6868e53a16ecf815184ea9a2/content-relevance-alignment.png` |
| alignment score | `https://learn.lytics.com/documentation/product/features/content-affinity-engine/content-recommendation#affinity-alignment-score` |
| content-rec-modal-example.jpeg | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt567738bbcab92801/6868e53b3211638009004e45/content-rec-modal-example.jpeg` |
| content recommendation | `https://learn.lytics.com/use-cases/keep-visitors-engaged-with-content-recommendation-experiences` |
| heavy trust in AI and lack of traditional "control" | `https://www.lytics.com/blog/lesson-4-from-a-data-scientist-you-dont-have-to-give-up-the-drivers-seat/` |
| activation\_diagram.png | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt2ad1633e4d9b369e/6868e53b16ecf83f574ea9a6/activation_diagram.png` |
| activate | `https://learn.lytics.com/solutions/activation` |
| Intelligence Reports | `https://learn.lytics.com/documentation/product/features/lytics-view/goal-intelligence` |
| Lookalike Models | `https://learn.lytics.com/documentation/product/features/laboratory/lookalike-models/overview` |
| Audience Membership | `https://learn.lytics.com/documentation/product/features/audiences/audiences-introduction` |
| Content Recommendations | `https://learn.lytics.com/documentation/product/features/content-affinity-engine/content-recommendation` |
| Experience activation | `https://learn.lytics.com/documentation/product/features/experiences/overview` |