# Connecting Integrations ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/lytics-essentials/connecting-integrations | | **course_slug** | lytics-essentials | | **lesson_slug** | connecting-integrations | | **markdown_file_url** | /academy/md/courses/lytics-essentials/connecting-integrations.md | | **generated_at** | 2026-04-28T06:55:47.841Z | > Part of **[Lytics Essentials](https://www.contentstack.com/academy/courses/lytics-essentials)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** Connecting-integrations - **Duration:** 7m 1s - **Media link:** https://cdn.jwplayer.com/previews/MlQZ0r7a - **Publish date (unix):** 1751449007 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113544 kbps - video/mp4 · 180p · 202p · 147770 kbps - video/mp4 · 270p · 302p · 169707 kbps - video/mp4 · 360p · 402p · 192872 kbps - video/mp4 · 406p · 454p · 204066 kbps - video/mp4 · 540p · 604p · 246592 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/MlQZ0r7a-120.vtt` #### Transcript This video is going to cover how to connect integrations in Lytx. Today, we are going to cover a few different topics. First, we'll discuss what a Lytx integration is. Then, we'll discuss the integrations available in Lytx. We'll discuss how to connect your Lytx account to these integrated tools. And finally, we'll show where to find more information about any integration that Lytx offers. Lytx offers pre-built integrations for many of today's most popular marketing tools. These integrations allow you to perform a variety of common tasks, like importing user data, exporting targeted audiences, or bringing in data to enrich user profiles. Let's take a look at all the integrations that are available to you. In the UI, navigate to the Data tab. From here, you are automatically taken to the Jobs page, which shows all of the import and export workflows that have been created in your account. I'll click on this blue Create New Job button in the top right corner of the page to see the list of all of the available integrations that we have. The majority of these integrations are API-enabled, which means that you'll be able to establish a connection with these systems and sync audiences from Lytx with relative ease, often with just a click of a button. The frequency of the import or export will vary for each integration. For example, Facebook will allow us to sync audiences in real time, as users enter or exit a Lytx audience. Other systems may only sync every hour or so. Some may only allow you to import user data into Lytx, while others may only accept audiences from Lytx. Documentation on what each integration supports specifically is available at learn.lytx.com. There are a few ways to navigate there. The first is just to click the documentation link on the bottom of an integration tile. This will show an overview of how to authorize a tool, what you can do with the tool, and the frequency of its workflows. The other way to get to this documentation page is to visit learn.lytx.com directly. From here, you can hover over documentation and navigate to integrations, or you can scroll down and click on integrations below. You'll see the same list of integration styles as you would while logged into your Lytx account. And once again, clicking into an integration will show the details of its workflows. I'm going to talk about how to set up a new integration. For any integration that you'll connect to Lytx, you'll first need to set up an authorization by providing credentials that will allow you to access the data in that tool. This setup will vary from provider to provider. It's important that the credentials added to an account have appropriate permissions for the actions you want to perform. An authorization that has read-only access to a tool may not be sufficient for exporting audiences to it. Let's take a look at a few examples, like Google Ads and Salesforce Marketing Cloud. Again, we'll click the create new job button, and then select Google Ads. From here, we can choose the workflow type, which will be export audiences. We can choose from the authorizations that have been previously added to the account, or create a new authorization if we have not previously set one up. Authorizing a Google Ads account is as simple as selecting the Google account that you have been logged into and granting permission to Lytx. Once an authorization is selected, you can configure the details of the job, like the audience to export, or the Google Ads account that we will be sending this audience to. Once you have configured your job, you can click the start export button and send the audience to that tool. I'll show Salesforce Marketing Cloud. First, I'll click create a new job and select the integration that we'll be using. We can then choose the type of workflow we'd like to use. The jobs available do vary from integration to integration. This jobs page will show it's available, and again, learn.lytx.com will have these all documented in full detail. I'll just use export audiences for now. In this case, we will need to create a new authorization because none have been previously added. Click create a new authorization, and we can see that there are multiple authorization methods available for use. These do vary from provider to provider. For example, this REST API token just requires a client ID and a client secret key for access. Once you have added these from your Salesforce Marketing Cloud, you could click save authorizations to continue. Authorizations generally only need to be created once for each tool. Once you have created an authorization, you or anyone else in your organization can use that authorization to sync audiences or import data from that tool. You can see the list of all authorizations that have been added into your account by clicking on the authorizations link underneath the data tab. This will show the list of available authorizations in your account, along with who created the tool and when it was created. Clicking into an authorization will show any associated jobs to that authorization, as well as some metrics about its import or export workflows. When creating a new workflow, you can also see the list of which tools are currently authorized in your account. Under create a new job, I'm going to toggle this filter here to only show the connected tools. This will only include the tools that have already been authorized for use with Linux. Anything with this connected symbol here will be authorized for your account. For tools that do not have a built in Linux integration, you can also connect to those using custom integrations, which allow you to import or export CSV or JSON files. Webhooks can also be configured for API enabled systems as well. Once again, these workflows vary from tool to tool. Learn.Linux will always be the best resource for the most up-to-date information on what is supported for each integration. Thanks for watching. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:05.000 This video is going to cover how to connect integrations in Lytx. 2 00:00:05.000 --> 00:00:09.000 Today, we are going to cover a few different topics. 3 00:00:09.000 --> 00:00:13.000 First, we'll discuss what a Lytx integration is. 4 00:00:13.000 --> 00:00:16.000 Then, we'll discuss the integrations available in Lytx. 5 00:00:16.000 --> 00:00:20.000 We'll discuss how to connect your Lytx account to these integrated tools. 6 00:00:20.000 --> 00:00:26.000 And finally, we'll show where to find more information about any integration that Lytx offers. 7 00:00:26.000 --> 00:00:31.000 Lytx offers pre-built integrations for many of today's most popular marketing tools. 8 00:00:31.000 --> 00:00:35.000 These integrations allow you to perform a variety of common tasks, 9 00:00:35.000 --> 00:00:42.000 like importing user data, exporting targeted audiences, or bringing in data to enrich user profiles. 10 00:00:42.000 --> 00:00:46.000 Let's take a look at all the integrations that are available to you. 11 00:00:46.000 --> 00:00:49.000 In the UI, navigate to the Data tab. 12 00:00:49.000 --> 00:00:52.000 From here, you are automatically taken to the Jobs page, 13 00:00:52.000 --> 00:00:57.000 which shows all of the import and export workflows that have been created in your account. 14 00:00:57.000 --> 00:01:01.000 I'll click on this blue Create New Job button in the top right corner of the page 15 00:01:01.000 --> 00:01:05.000 to see the list of all of the available integrations that we have. 16 00:01:05.000 --> 00:01:08.000 The majority of these integrations are API-enabled, 17 00:01:08.000 --> 00:01:11.000 which means that you'll be able to establish a connection with these systems 18 00:01:11.000 --> 00:01:17.000 and sync audiences from Lytx with relative ease, often with just a click of a button. 19 00:01:18.000 --> 00:01:22.000 The frequency of the import or export will vary for each integration. 20 00:01:22.000 --> 00:01:27.000 For example, Facebook will allow us to sync audiences in real time, 21 00:01:27.000 --> 00:01:30.000 as users enter or exit a Lytx audience. 22 00:01:30.000 --> 00:01:34.000 Other systems may only sync every hour or so. 23 00:01:34.000 --> 00:01:37.000 Some may only allow you to import user data into Lytx, 24 00:01:37.000 --> 00:01:41.000 while others may only accept audiences from Lytx. 25 00:01:41.000 --> 00:01:47.000 Documentation on what each integration supports specifically is available at learn.lytx.com. 26 00:01:47.000 --> 00:01:49.000 There are a few ways to navigate there. 27 00:01:49.000 --> 00:01:54.000 The first is just to click the documentation link on the bottom of an integration tile. 28 00:01:54.000 --> 00:01:57.000 This will show an overview of how to authorize a tool, 29 00:01:57.000 --> 00:02:01.000 what you can do with the tool, and the frequency of its workflows. 30 00:02:01.000 --> 00:02:07.000 The other way to get to this documentation page is to visit learn.lytx.com directly. 31 00:02:07.000 --> 00:02:11.000 From here, you can hover over documentation and navigate to integrations, 32 00:02:11.000 --> 00:02:16.000 or you can scroll down and click on integrations below. 33 00:02:16.000 --> 00:02:21.000 You'll see the same list of integration styles as you would while logged into your Lytx account. 34 00:02:21.000 --> 00:02:28.000 And once again, clicking into an integration will show the details of its workflows. 35 00:02:30.000 --> 00:02:33.000 I'm going to talk about how to set up a new integration. 36 00:02:33.000 --> 00:02:35.000 For any integration that you'll connect to Lytx, 37 00:02:35.000 --> 00:02:37.000 you'll first need to set up an authorization 38 00:02:37.000 --> 00:02:41.000 by providing credentials that will allow you to access the data in that tool. 39 00:02:41.000 --> 00:02:45.000 This setup will vary from provider to provider. 40 00:02:45.000 --> 00:02:47.000 It's important that the credentials added to an account 41 00:02:47.000 --> 00:02:50.000 have appropriate permissions for the actions you want to perform. 42 00:02:50.000 --> 00:02:53.000 An authorization that has read-only access to a tool 43 00:02:53.000 --> 00:02:56.000 may not be sufficient for exporting audiences to it. 44 00:02:56.000 --> 00:03:00.000 Let's take a look at a few examples, like Google Ads and Salesforce Marketing Cloud. 45 00:03:00.000 --> 00:03:04.000 Again, we'll click the create new job button, 46 00:03:04.000 --> 00:03:09.000 and then select Google Ads. 47 00:03:09.000 --> 00:03:16.000 From here, we can choose the workflow type, which will be export audiences. 48 00:03:16.000 --> 00:03:20.000 We can choose from the authorizations that have been previously added to the account, 49 00:03:20.000 --> 00:03:25.000 or create a new authorization if we have not previously set one up. 50 00:03:25.000 --> 00:03:31.000 Authorizing a Google Ads account is as simple as selecting the Google account that you have been logged into 51 00:03:31.000 --> 00:03:36.000 and granting permission to Lytx. 52 00:03:36.000 --> 00:03:40.000 Once an authorization is selected, you can configure the details of the job, 53 00:03:40.000 --> 00:03:49.000 like the audience to export, or the Google Ads account that we will be sending this audience to. 54 00:03:49.000 --> 00:03:54.000 Once you have configured your job, you can click the start export button 55 00:03:54.000 --> 00:03:57.000 and send the audience to that tool. 56 00:03:57.000 --> 00:04:00.000 I'll show Salesforce Marketing Cloud. 57 00:04:00.000 --> 00:04:09.000 First, I'll click create a new job and select the integration that we'll be using. 58 00:04:09.000 --> 00:04:13.000 We can then choose the type of workflow we'd like to use. 59 00:04:13.000 --> 00:04:17.000 The jobs available do vary from integration to integration. 60 00:04:17.000 --> 00:04:19.000 This jobs page will show it's available, 61 00:04:19.000 --> 00:04:25.000 and again, learn.lytx.com will have these all documented in full detail. 62 00:04:25.000 --> 00:04:29.000 I'll just use export audiences for now. 63 00:04:29.000 --> 00:04:35.000 In this case, we will need to create a new authorization because none have been previously added. 64 00:04:35.000 --> 00:04:37.000 Click create a new authorization, 65 00:04:37.000 --> 00:04:42.000 and we can see that there are multiple authorization methods available for use. 66 00:04:42.000 --> 00:04:45.000 These do vary from provider to provider. 67 00:04:45.000 --> 00:04:55.000 For example, this REST API token just requires a client ID and a client secret key for access. 68 00:04:55.000 --> 00:04:58.000 Once you have added these from your Salesforce Marketing Cloud, 69 00:04:58.000 --> 00:05:03.000 you could click save authorizations to continue. 70 00:05:03.000 --> 00:05:09.000 Authorizations generally only need to be created once for each tool. 71 00:05:09.000 --> 00:05:11.000 Once you have created an authorization, 72 00:05:11.000 --> 00:05:17.000 you or anyone else in your organization can use that authorization to sync audiences 73 00:05:17.000 --> 00:05:20.000 or import data from that tool. 74 00:05:20.000 --> 00:05:23.000 You can see the list of all authorizations that have been added into your account 75 00:05:23.000 --> 00:05:30.000 by clicking on the authorizations link underneath the data tab. 76 00:05:30.000 --> 00:05:33.000 This will show the list of available authorizations in your account, 77 00:05:33.000 --> 00:05:37.000 along with who created the tool and when it was created. 78 00:05:37.000 --> 00:05:44.000 Clicking into an authorization will show any associated jobs to that authorization, 79 00:05:44.000 --> 00:05:50.000 as well as some metrics about its import or export workflows. 80 00:05:51.000 --> 00:05:53.000 When creating a new workflow, 81 00:05:53.000 --> 00:05:58.000 you can also see the list of which tools are currently authorized in your account. 82 00:05:58.000 --> 00:06:01.000 Under create a new job, 83 00:06:01.000 --> 00:06:06.000 I'm going to toggle this filter here to only show the connected tools. 84 00:06:06.000 --> 00:06:14.000 This will only include the tools that have already been authorized for use with Linux. 85 00:06:14.000 --> 00:06:24.000 Anything with this connected symbol here will be authorized for your account. 86 00:06:24.000 --> 00:06:28.000 For tools that do not have a built in Linux integration, 87 00:06:28.000 --> 00:06:31.000 you can also connect to those using custom integrations, 88 00:06:31.000 --> 00:06:39.000 which allow you to import or export CSV or JSON files. 89 00:06:39.000 --> 00:06:50.000 Webhooks can also be configured for API enabled systems as well. 90 00:06:50.000 --> 00:06:54.000 Once again, these workflows vary from tool to tool. 91 00:06:54.000 --> 00:06:57.000 Learn.Linux will always be the best resource for the most up-to-date information 92 00:06:57.000 --> 00:07:00.000 on what is supported for each integration. 93 00:07:00.000 --> 00:07:02.000 Thanks for watching. ``` ```transcript [00:00] This video is going to cover how to connect integrations in Lytx. [00:05] Today, we are going to cover a few different topics. [00:09] First, we'll discuss what a Lytx integration is. [00:13] Then, we'll discuss the integrations available in Lytx. [00:16] We'll discuss how to connect your Lytx account to these integrated tools. [00:20] And finally, we'll show where to find more information about any integration that Lytx offers. [00:26] Lytx offers pre-built integrations for many of today's most popular marketing tools. [00:31] These integrations allow you to perform a variety of common tasks, [00:35] like importing user data, exporting targeted audiences, or bringing in data to enrich user profiles. [00:42] Let's take a look at all the integrations that are available to you. [00:46] In the UI, navigate to the Data tab. [00:49] From here, you are automatically taken to the Jobs page, [00:52] which shows all of the import and export workflows that have been created in your account. [00:57] I'll click on this blue Create New Job button in the top right corner of the page [01:01] to see the list of all of the available integrations that we have. [01:05] The majority of these integrations are API-enabled, [01:08] which means that you'll be able to establish a connection with these systems [01:11] and sync audiences from Lytx with relative ease, often with just a click of a button. [01:18] The frequency of the import or export will vary for each integration. [01:22] For example, Facebook will allow us to sync audiences in real time, [01:27] as users enter or exit a Lytx audience. [01:30] Other systems may only sync every hour or so. [01:34] Some may only allow you to import user data into Lytx, [01:37] while others may only accept audiences from Lytx. [01:41] Documentation on what each integration supports specifically is available at learn.lytx.com. [01:47] There are a few ways to navigate there. [01:49] The first is just to click the documentation link on the bottom of an integration tile. [01:54] This will show an overview of how to authorize a tool, [01:57] what you can do with the tool, and the frequency of its workflows. [02:01] The other way to get to this documentation page is to visit learn.lytx.com directly. [02:07] From here, you can hover over documentation and navigate to integrations, [02:11] or you can scroll down and click on integrations below. [02:16] You'll see the same list of integration styles as you would while logged into your Lytx account. [02:21] And once again, clicking into an integration will show the details of its workflows. [02:30] I'm going to talk about how to set up a new integration. [02:33] For any integration that you'll connect to Lytx, [02:35] you'll first need to set up an authorization [02:37] by providing credentials that will allow you to access the data in that tool. [02:41] This setup will vary from provider to provider. [02:45] It's important that the credentials added to an account [02:47] have appropriate permissions for the actions you want to perform. [02:50] An authorization that has read-only access to a tool [02:53] may not be sufficient for exporting audiences to it. [02:56] Let's take a look at a few examples, like Google Ads and Salesforce Marketing Cloud. [03:00] Again, we'll click the create new job button, [03:04] and then select Google Ads. [03:09] From here, we can choose the workflow type, which will be export audiences. [03:16] We can choose from the authorizations that have been previously added to the account, [03:20] or create a new authorization if we have not previously set one up. [03:25] Authorizing a Google Ads account is as simple as selecting the Google account that you have been logged into [03:31] and granting permission to Lytx. [03:36] Once an authorization is selected, you can configure the details of the job, [03:40] like the audience to export, or the Google Ads account that we will be sending this audience to. [03:49] Once you have configured your job, you can click the start export button [03:54] and send the audience to that tool. [03:57] I'll show Salesforce Marketing Cloud. [04:00] First, I'll click create a new job and select the integration that we'll be using. [04:09] We can then choose the type of workflow we'd like to use. [04:13] The jobs available do vary from integration to integration. [04:17] This jobs page will show it's available, ``` #### Lesson text Quick start on how to set up your integrations in Lytics. ## Video Tutorial **Note:** On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. ### What will I learn? * What integrations are available in Lytics? * How do we connect these tools? * How do we export audiences to third-party tools? ### Overview In this video (7 mins), we will introduce you to setting up integrations, which is an essential part of the process to get your customer data flowing in and out of Lytics to your other marketing tools. You can find the full list of supported integrations on  [Learn Lytics](https://learn.lytics.com/documentation/product/integrations). ## Knowledge Check **Is there a job type that is supported by ALL integrations?** A. Yes, exporting audiences B. Yes, importing audiences C. Yes, enriching user profiles D. No, it varies by integration Answer: D **When do authorizations need to be configured for an integration?** A. Before using a new integration for the first time B. Everytime the integration is used Answer: A **After a user has created an authorization, who can use it?** A. Only the person who created the authorization B. Anyone who has been added to the Lytics account Answer: B **Which method can you use to connect to a tool that is not a pre-built integration?** A. Custom Integration: CSV import & export B. Custom Integration: JSON import C. Webhooks D. All of the above Answer: D ## Next Steps Here are recommended resources to continue learning about Lytics Integrations. ### Academy Courses * **Lytics Connectivity** - an overview of the strategy Lytics uses to build integrations and the new connections on our roadmap that will support your marketing use cases. * How to Export Audiences ### Documentation * [Integrations documentation](https://learn.lytics.com/documentation/product/integrations) - full list of supported tools and detailed docs per provider * [Integrated Marketing Tools](https://learn.lytics.com/documentation/product/features/data-onboarding-and-management/integrated-marketing-tools) - overview of the different integration types, techniques, frequency, resulting data, and more. #### Key takeaways - Connect **Connecting Integrations** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Connecting Integrations. Quick start on how to set up your integrations in Lytics. Video Tutorial Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. What will I learn? What integrations are available in Lytics? How do we connect these tools? How do we export audiences to third-party tools? Overview In this video (7 mins), we will introduce you to setting up integrations, which is an essential par ### Retrieval tags - Connecting - Integrations - lytics-essentials - lesson 10 - Connecting Integrations - lytics-essentials lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "10" and topics: [Connecting, Integrations]. Parent course slug: lytics-essentials. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Connecting Integrations | `https://cdn.jwplayer.com/v2/media/MlQZ0r7a/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` | | Learn Lytics | `https://learn.lytics.com/documentation/product/integrations` | | Integrated Marketing Tools | `https://learn.lytics.com/documentation/product/features/data-onboarding-and-management/integrated-marketing-tools` |