# Connected Customer KPI ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/lytics-essentials/connected-customer-kpi | | **course_slug** | lytics-essentials | | **lesson_slug** | connected-customer-kpi | | **markdown_file_url** | /academy/md/courses/lytics-essentials/connected-customer-kpi.md | | **generated_at** | 2026-04-28T06:55:47.823Z | > Part of **[Lytics Essentials](https://www.contentstack.com/academy/courses/lytics-essentials)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** Lytics-Connected-Customer-KPI-Overview - **Duration:** 29s - **Media link:** https://cdn.jwplayer.com/previews/TMyNfR9x - **Publish date (unix):** 1751426078 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 116055 kbps - video/mp4 · 180p · 200p · 140436 kbps - video/mp4 · 270p · 300p · 157291 kbps - video/mp4 · 360p · 400p · 172127 kbps - video/mp4 · 406p · 450p · 181924 kbps - video/mp4 · 540p · 600p · 211755 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/TMyNfR9x-120.vtt` #### Transcript The Connected Customers is a new KPI that Ludix is surfacing through the intelligence reports. And these are a new type of users that are highly engaged across multiple channels and have a positive momentum and engagement with your brand. What we really want to try to understand here is how are these users engaging with our brand and how can we build this population of highly engaged and highly positive users. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:04.000 The Connected Customers is a new KPI that Ludix is surfacing 2 00:00:04.000 --> 00:00:06.000 through the intelligence reports. 3 00:00:07.000 --> 00:00:10.000 And these are a new type of users that are highly engaged 4 00:00:10.000 --> 00:00:14.000 across multiple channels and have a positive momentum 5 00:00:14.000 --> 00:00:16.000 and engagement with your brand. 6 00:00:16.000 --> 00:00:19.000 What we really want to try to understand here is 7 00:00:19.000 --> 00:00:22.000 how are these users engaging with our brand 8 00:00:22.000 --> 00:00:25.000 and how can we build this population 9 00:00:25.000 --> 00:00:28.000 of highly engaged and highly positive users. ``` ```transcript [00:00] The Connected Customers is a new KPI that Ludix is surfacing [00:04] through the intelligence reports. [00:07] And these are a new type of users that are highly engaged [00:10] across multiple channels and have a positive momentum [00:14] and engagement with your brand. [00:16] What we really want to try to understand here is [00:19] how are these users engaging with our brand [00:22] and how can we build this population [00:25] of highly engaged and highly positive users. ``` #### Lesson text Find out how the Connected Customer KPI allows you to monitor your identity resolution strategy. ## Overview Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. ### What will I learn? * What is a Connected Customer? * How can Connected Customers be monitored? * What is the relationship between Connected Customers and Identity Resolution? This guide will give you a quick introduction to a powerful KPI used to monitor the progression of your identity resolution strategy, Connect Customers. This metric surfaces the number of User Profiles that contain data from more than one source (stream) and have a positive momentum score. ![Connected Customer KPI.png](https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt18298d7cb0039d9c/686d092e376d67ebcd4bfd6d/Connected_Customer_KPI.png) Here's a quick video to refer: ### Knowledge Check **Which behavioral score is included in the Connected Customer KPI?\*** A. Propensity score B. Maturity score C. Frequency score D. Momentum score Answer: D ## Next Steps [](https://learn.lytics.com/use-cases/target-high-propensity-prospects-with-higher-bids)To learn more about the Connected Customer KPI, we recommended these resources. ### Academy Courses * Identity Resolution Basics * Goals ### Documentation * [Connected Customer documentation](https://learn.lytics.com/documentation/product/features/lytics-view/connected-customers) * [Stitching User Profiles](https://learn.lytics.com/documentation/product/features/user-profiles/stitching-user-profiles) #### Key takeaways - Connect **Connected Customer KPI** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Connected Customer KPI. Find out how the Connected Customer KPI allows you to monitor your identity resolution strategy. Overview Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. What will I learn? What is a Connected Customer? How can Connected Customers be monitored? What is the relationship between Connected Customers and Identity Resolution? This guide will give you a quick introduction to ### Retrieval tags - Connected - Customer - KPI - lytics-essentials - lesson 09 - Connected Customer KPI - lytics-essentials lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "09" and topics: [Connected, Customer, KPI]. Parent course slug: lytics-essentials. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Connected Customer KPI | `https://cdn.jwplayer.com/v2/media/TMyNfR9x/poster.jpg?width=720` | | Connected Customer KPI.png | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt18298d7cb0039d9c/686d092e376d67ebcd4bfd6d/Connected_Customer_KPI.png` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` | | Connected Customer KPI.png | `https://images.contentstack.io/v3/assets/bltebc53cfaf0dd6403/blt18298d7cb0039d9c/686d092e376d67ebcd4bfd6d/Connected_Customer_KPI.png` | | Connected Customer documentation | `https://learn.lytics.com/documentation/product/features/lytics-view/connected-customers` | | Stitching User Profiles | `https://learn.lytics.com/documentation/product/features/user-profiles/stitching-user-profiles` |