# Custom Modeling

### About this export

| Field | Value |
| --- | --- |
| **content_type** | lesson |
| **platform** | contentstack-academy |
| **source_url** | https://www.contentstack.com/academy/courses/lytics-101/custom-modeling |
| **course_slug** | lytics-101 |
| **lesson_slug** | custom-modeling |
| **markdown_file_url** | /academy/md/courses/lytics-101/custom-modeling.md |
| **generated_at** | 2026-05-08T12:23:55.624Z |

> Part of **[Lytics 101](https://www.contentstack.com/academy/courses/lytics-101)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys.

<!-- ai_metadata: {"lesson_id":"07","type":"video","duration_seconds":138,"video_url":"https://cdn.jwplayer.com/previews/f6o8ZZX7","thumbnail_url":"https://cdn.jwplayer.com/v2/media/f6o8ZZX7/poster.jpg?width=720","topics":["Custom","Modeling"]} -->

#### Video details

#### At a glance

- **Title:** Lytics 101 07 Modeling
- **Duration:** 2m 18s
- **Media link:** https://cdn.jwplayer.com/previews/f6o8ZZX7
- **Publish date (unix):** 1741199365

#### Streaming renditions

- application/vnd.apple.mpegurl
- audio/mp4 · AAC Audio · 113956 kbps
- video/mp4 · 180p · 180p · 181770 kbps
- video/mp4 · 270p · 270p · 227805 kbps
- video/mp4 · 360p · 360p · 225225 kbps
- video/mp4 · 406p · 406p · 245455 kbps
- video/mp4 · 540p · 540p · 311597 kbps
- video/mp4 · 720p · 720p · 421627 kbps
- video/mp4 · 1080p · 1080p · 737033 kbps

#### Timed text tracks (delivery)

- **thumbnails:** `https://cdn.jwplayer.com/strips/f6o8ZZX7-120.vtt`

#### Video transcript

As marketers, we know that data isn't always readily available. For example, using an account-based marketing tool like Sixth Sense gives us insights into only a small portion of our audience. And while we can be confident that the matched customers fit our ideal customer profile, what about the other 90% of visitors who aren't matched? Lytx makes it easy to leverage the data you do have to uncover customers who behave similarly. Building on our previous example, we can take the 10% of our audience we know and find customers who resemble the ideal profile from that group. We do this using Lytx Lookalike Modeling, a fully automated and highly configurable engine that surfaces the insights you need to engage your audience. To get started, navigate to Lookalike Models under the Using Profiles section in the main menu and choose Create New Model. From there, select the audience you want to analyze, in this case, customers without Sixth Sense data. Next, choose the audience you'd like to compare them to. Finally, Lytx will analyze all available data, including behavioral and interest signals, to determine how closely the customers in your source audience resemble those in your target audience. Next, we'll activate our model at the top of the screen. This will start the analysis process. Finally, we can choose to create a new audience using this model. It will take you directly to the audience builder with an initial definition in place. Customize it to your liking and sync the resulting audience. It's that easy. Under the hood, the result is a score between 0 and 1, 0 being a very low level of similarity, while 1 represents a high level of similarity. These scores exist independently on every user profile.

#### Key takeaways

- Connect **Custom Modeling** back to your stack configuration before moving to the next module.
- Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment.
- Re-read the delivery versus management boundary for anything you changed in the entry model.

## Supplement for indexing

### Content summary

Custom Modeling. Custom Modeling in Lytics 101 (lytics-101).

### Retrieval tags

- Custom
- Modeling
- lytics-101
- lesson 07
- Custom Modeling
- lytics-101 lesson

### Indexing notes

Index this lesson as a primary chunk tagged with lesson_id "07" and topics: [Custom, Modeling].
Parent course slug: lytics-101. Use asset_references URLs as thumbnail hints in search results when present.
Never surface LMS quiz content or assessment answers from this file.

### Asset references

| Label | URL |
| --- | --- |
| Video thumbnail: Custom Modeling | `https://cdn.jwplayer.com/v2/media/f6o8ZZX7/poster.jpg?width=720` |

### External links

| Label | URL |
| --- | --- |
| Contentstack Academy home | `https://www.contentstack.com/academy/` |
| Training instance setup | `https://www.contentstack.com/academy/training-instance` |
| Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` |
| Contentstack documentation | `https://www.contentstack.com/docs/` |