# Behavioral Scores

### About this export

| Field | Value |
| --- | --- |
| **content_type** | lesson |
| **platform** | contentstack-academy |
| **source_url** | https://www.contentstack.com/academy/courses/lytics-101/behavioral-scores |
| **course_slug** | lytics-101 |
| **lesson_slug** | behavioral-scores |
| **markdown_file_url** | /academy/md/courses/lytics-101/behavioral-scores.md |
| **generated_at** | 2026-05-08T12:23:55.619Z |

> Part of **[Lytics 101](https://www.contentstack.com/academy/courses/lytics-101)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys.

<!-- ai_metadata: {"lesson_id":"04","type":"video","duration_seconds":160,"video_url":"https://cdn.jwplayer.com/previews/UQiop4I5","thumbnail_url":"https://cdn.jwplayer.com/v2/media/UQiop4I5/poster.jpg?width=720","topics":["Behavioral","Scores"]} -->

#### Video details

#### At a glance

- **Title:** Lytics 101 04 Behavioral Scores
- **Duration:** 2m 40s
- **Media link:** https://cdn.jwplayer.com/previews/UQiop4I5
- **Publish date (unix):** 1741199436

#### Streaming renditions

- application/vnd.apple.mpegurl
- audio/mp4 · AAC Audio · 113622 kbps
- video/mp4 · 180p · 180p · 161044 kbps
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- video/mp4 · 540p · 540p · 253011 kbps
- video/mp4 · 720p · 720p · 330596 kbps
- video/mp4 · 1080p · 1080p · 552444 kbps

#### Timed text tracks (delivery)

- **thumbnails:** `https://cdn.jwplayer.com/strips/UQiop4I5-120.vtt`

#### Video transcript

Each time an event, such as a page view or button click, gets collected, a series of calculations take place. This processing pipeline is where we determine what user to associate an event with, how it impacts a common schema or custom schema, and most importantly, all of that user's individual intelligence-based attributes. Lytx automatically surfaces nine dynamic scores on every profile, unique to each individual and reflective of their cross-channel engagement. These scores are updated in real-time for each individual user. Here's how these scores work. Frequency measures a visitor's cumulative activity with your brand. The more active the user is, the higher the score is comparing each user to the rest. Frequency tracks how consistently a visitor interacts with your brand. More frequent engagement results in a higher score, benchmarking users against all others. Recency – this measure focuses on how recently the user has engaged. More recent activity leads to a higher score, comparing the user's present engagement to past engagement. Intensity assesses the depth of interaction. The more intense or sustained the engagement, the higher the score measuring depth relative to other users. Momentum tracks the rate of engagement. Users increasing their activity with your brand will have a higher score comparing their recent and past behaviors. Propensity predicts the likelihood of a user returning. Positive patterns of interaction lead to higher scores, measured relative to all users. Consistency measures the regularity of user engagement. Consistent behaviors, such as interacting every 7 or 30 days, lead to higher scores while inconsistent behavior reduces the score. Maturity – this measure reflects how long a user has been engaged with your brand. Long-term users have higher scores while users with significant engagement gaps will have lower scores. Volatility measures how stable or sporadic the user's engagement is. This score reflects the stability of interaction patterns, offering a more nuanced version of intensity.

#### Key takeaways

- Connect **Behavioral Scores** back to your stack configuration before moving to the next module.
- Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment.
- Re-read the delivery versus management boundary for anything you changed in the entry model.

## Supplement for indexing

### Content summary

Behavioral Scores. Behavioral Scores in Lytics 101 (lytics-101).

### Retrieval tags

- Behavioral
- Scores
- lytics-101
- lesson 04
- Behavioral Scores
- lytics-101 lesson

### Indexing notes

Index this lesson as a primary chunk tagged with lesson_id "04" and topics: [Behavioral, Scores].
Parent course slug: lytics-101. Use asset_references URLs as thumbnail hints in search results when present.
Never surface LMS quiz content or assessment answers from this file.

### Asset references

| Label | URL |
| --- | --- |
| Video thumbnail: Behavioral Scores | `https://cdn.jwplayer.com/v2/media/UQiop4I5/poster.jpg?width=720` |

### External links

| Label | URL |
| --- | --- |
| Contentstack Academy home | `https://www.contentstack.com/academy/` |
| Training instance setup | `https://www.contentstack.com/academy/training-instance` |
| Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` |
| Contentstack documentation | `https://www.contentstack.com/docs/` |