# Audience Membership

### About this export

| Field | Value |
| --- | --- |
| **content_type** | lesson |
| **platform** | contentstack-academy |
| **source_url** | https://www.contentstack.com/academy/courses/lytics-101/audience-membership |
| **course_slug** | lytics-101 |
| **lesson_slug** | audience-membership |
| **markdown_file_url** | /academy/md/courses/lytics-101/audience-membership.md |
| **generated_at** | 2026-05-08T12:23:55.623Z |

> Part of **[Lytics 101](https://www.contentstack.com/academy/courses/lytics-101)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys.

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#### Video details

#### At a glance

- **Title:** Lytics 101 06 Audience Membership
- **Duration:** 3m 10s
- **Media link:** https://cdn.jwplayer.com/previews/ewEKIyEs
- **Publish date (unix):** 1741199388

#### Streaming renditions

- application/vnd.apple.mpegurl
- audio/mp4 · AAC Audio · 113681 kbps
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- video/mp4 · 1080p · 1080p · 671725 kbps

#### Timed text tracks (delivery)

- **thumbnails:** `https://cdn.jwplayer.com/strips/ewEKIyEs-120.vtt`

#### Video transcript

Audiences within Lytx are unique. In many regards, you can think of a Lytx audience as more of a computed attribute, one that has customers entering and exiting in real time based on the defined set of rules. Much different than a traditional static marketing audience where the members do not change after the initial creation. This means that just like a behavioral score, audience membership becomes a key part of every single profile. The membership represents the audiences that that customer meets the criteria of at that very moment. For example, if a collected event contains a valid email address, that user will automatically exit the anonymous user's audience and enter the known user's audience. Later on, as we explore all of the aspects of building and using profiles in Lytx, we will dive much deeper into our powerful segmentation engine, learning how you can leverage membership triggers to sync data when a customer enters or exits a segment. For now, however, we want to cover the basics. How an audience can be built and ultimately how that will be surfaced on the profile to power personalization and decision making. It starts with our powerful segmentation engine. This rules builder allows you to create virtually any combination of rules, from specific attribute values to the level of interest in a specific topic, if they are currently a member of another audience, and more. As an example, maybe we want to easily know when a customer has a high momentum but a low frequency. This might signal that you have a short window of opportunity with a customer who is interested but is not likely to visit again. To build an audience we'll first access audiences from using profile section of the main navigation. Choose custom rule to leverage any of the available attributes. We'll search for score momentum and say the value should be above 50. Now, let's add another rule including anyone with a frequency score below 25. Last, we'll label and save our audience. Membership is calculated and updated in real time. As you can see, if we view a customer's profile that falls into this audience we'll see that membership directly as a native part of the profile, the same profile that can be synced and leveraged across your engagement tools and channels.

#### Key takeaways

- Connect **Audience Membership** back to your stack configuration before moving to the next module.
- Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment.
- Re-read the delivery versus management boundary for anything you changed in the entry model.

## Supplement for indexing

### Content summary

Audience Membership. Audience Membership in Lytics 101 (lytics-101).

### Retrieval tags

- Audience
- Membership
- lytics-101
- lesson 06
- Audience Membership
- lytics-101 lesson

### Indexing notes

Index this lesson as a primary chunk tagged with lesson_id "06" and topics: [Audience, Membership].
Parent course slug: lytics-101. Use asset_references URLs as thumbnail hints in search results when present.
Never surface LMS quiz content or assessment answers from this file.

### Asset references

| Label | URL |
| --- | --- |
| Video thumbnail: Audience Membership | `https://cdn.jwplayer.com/v2/media/ewEKIyEs/poster.jpg?width=720` |

### External links

| Label | URL |
| --- | --- |
| Contentstack Academy home | `https://www.contentstack.com/academy/` |
| Training instance setup | `https://www.contentstack.com/academy/training-instance` |
| Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` |
| Contentstack documentation | `https://www.contentstack.com/docs/` |