# Demonstration: Enriching Profiles w/ Audiences & Scores ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/getting-started-with-data-insights/data-insights-course-1--demonstration-enriching-profiles-with-audiences-and-scores | | **course_slug** | getting-started-with-data-insights | | **lesson_slug** | data-insights-course-1--demonstration-enriching-profiles-with-audiences-and-scores | | **markdown_file_url** | /academy/md/courses/getting-started-with-data-insights/data-insights-course-1--demonstration-enriching-profiles-with-audiences-and-scores.md | | **generated_at** | 2026-05-22T14:37:28.620Z | > Part of **[Getting Started with Data and Insights](https://www.contentstack.com/academy/courses/getting-started-with-data-insights)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** 7-data-insights-demo-enriching-profiles - **Duration:** 3m 8s - **Media link:** https://cdn.jwplayer.com/previews/H0jOWRS8 - **Publish date (unix):** 1752863432 #### Streaming renditions - application/vnd.apple.mpegurl - video/mp4 · 180p · 180p · 138862 kbps #### Video transcript So, for every profile that comes into Lytx, you'll actually start to get these behavioral scores. We can share the docs that walk through specifically like what the momentum score is, the intensity score, but essentially it's nine behavioral scores that the intent of these was to prevent people from having to build their own complicated business logic to understand things like momentum. Traditionally in marketing, people are, you know, the rules are pretty simple in that it's if I visited, you know, five pages in the last week, then it represents this thing. We try to be a little bit more intelligent on how we calculate these. Some of them are specific to a user. Some of them take into account the sort of global audience to balance what that frequency is, for instance. So, we can go into more detail on exactly how all of these are calculated and how to use them, but it's one of the ways that we enhance the profile out of the box to make it more usable in a similar way to the sort of interest scores. While we're in here, we'll go to the segment builder and we can show how audiences are created. But audiences in Lytx are quite a bit different than most marketing tools for those that have used Martech. In a lot of cases, historically, audiences are sort of this static idea of I build a list, that list doesn't change, I send an email to everybody on that list, and then that list goes away. Audiences or segments in Lytx are really much more akin to sort of a computed attribute. So you configure the logic, the rules, the conditions that need to be met to either put you in or out of this audience. And then the state of that audience membership lives on the profile in real time. So as a single event comes in, we're reevaluating the membership that gets updated on the profile. The important thing about audiences is also the triggers that they can create. So when we're evaluating that audience membership per event, if they enter an audience, that's one of the trigger mechanisms that we can use to then send information to downstream tools through our exports. When they exit that audience, that's a trigger that we can use to send those events. So all of Lytx audiences are more living and breathing in real time. There's not a concept of sort of a static list that sits there and doesn't ever change and you can export it. So I always like to describe them as much more of a computed attribute, a way to get more insight and intelligence on the profile. And then they're surfaced in real time as they sort of change and evolve. Audience membership, to sort of a teaser for the content stack plus Lytx conversation, audience membership and flow membership are the two attributes that we're pushing to the content stack personalized product today. Maybe in the future we'll push more attributes, but you could do a lot with segment membership and flow membership, which we haven't touched on yet. #### Key takeaways - Connect **Demonstration: Enriching Profiles w/ Audiences & Scores** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Demonstration: Enriching Profiles w/ Audiences & Scores. Demonstration: Enriching Profiles w/ Audiences & Scores in Getting Started with Data and Insights (getting-started-with-data-insights). ### Retrieval tags - Demonstration - Enriching - Profiles - Audiences - Scores - getting-started-with-data-insights - lesson 07 - Demonstration: Enriching Profiles w/ Audiences & Scores - getting-started-with-data-insights lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "07" and topics: [Demonstration, Enriching, Profiles, Audiences, Scores]. Parent course slug: getting-started-with-data-insights. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Demonstration: Enriching Profiles w/ Audiences & Scores | `https://cdn.jwplayer.com/v2/media/H0jOWRS8/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` |