# Demonstration: Building Audiences

### About this export

| Field | Value |
| --- | --- |
| **content_type** | lesson |
| **platform** | contentstack-academy |
| **source_url** | https://www.contentstack.com/academy/courses/getting-started-with-data-insights/data-insights-course-1--demonstration-building-audiences |
| **course_slug** | getting-started-with-data-insights |
| **lesson_slug** | data-insights-course-1--demonstration-building-audiences |
| **markdown_file_url** | /academy/md/courses/getting-started-with-data-insights/data-insights-course-1--demonstration-building-audiences.md |
| **generated_at** | 2026-05-22T14:37:28.621Z |

> Part of **[Getting Started with Data and Insights](https://www.contentstack.com/academy/courses/getting-started-with-data-insights)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys.

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#### Video details

#### At a glance

- **Title:** 8-data-insights-demo-building-audiences
- **Duration:** 2m 9s
- **Media link:** https://cdn.jwplayer.com/previews/CLuuc7vE
- **Publish date (unix):** 1752863946

#### Streaming renditions

- application/vnd.apple.mpegurl
- audio/mp4 · AAC Audio · 114315 kbps
- video/mp4 · 180p · 180p · 143791 kbps
- video/mp4 · 270p · 270p · 160636 kbps
- video/mp4 · 360p · 360p · 167817 kbps
- video/mp4 · 406p · 406p · 178101 kbps
- video/mp4 · 540p · 540p · 209746 kbps
- video/mp4 · 720p · 720p · 260252 kbps

#### Timed text tracks (delivery)

- **thumbnails:** `https://cdn.jwplayer.com/strips/CLuuc7vE-120.vtt`

#### Video transcript

Building a segment in Linux, and we'll spend time on this on the using profiles day, but it's super simple. You can just go into using profiles, audiences, and then we have a robust segment builder. What you will all see today is this one. So you can go in here, and you can select any of the attributes. So if I wanted to say, if to be a member of this audience, I want an email address to contain at contentstack.com, I could type. I'll save the rule. It's going to actually calculate the number of users in that audience in real time. You can also exclude to see the count, include to see the count. And then you can chain any number of rules together. So if I want to say, andcontentstack.com or blitix.com, I could do that. You can have it be an OR. You can add wrapper rules around it. So kind of a traditional but very powerful segmentation engine. You can also include other audiences. We call them building block audiences. So like in the concept of, say, consent is a popular one. So if I only want to email users that have consented, you have an audience of users that have consented to receive emails. Then you make sure that you include that in all of your email sort of attribute targeting lists and exports. So we'll double back to this and build more audiences together. But a pretty powerful rules engine that ultimately ends up surfacing itself on the profile to then personalize based on that membership or trigger a downstream export.

#### Key takeaways

- Connect **Demonstration: Building Audiences** back to your stack configuration before moving to the next module.
- Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment.
- Re-read the delivery versus management boundary for anything you changed in the entry model.

## Supplement for indexing

### Content summary

Demonstration: Building Audiences. Demonstration: Building Audiences in Getting Started with Data and Insights (getting-started-with-data-insights).

### Retrieval tags

- Demonstration
- Building
- Audiences
- getting-started-with-data-insights
- lesson 08
- Demonstration: Building Audiences
- getting-started-with-data-insights lesson

### Indexing notes

Index this lesson as a primary chunk tagged with lesson_id "08" and topics: [Demonstration, Building, Audiences].
Parent course slug: getting-started-with-data-insights. Use asset_references URLs as thumbnail hints in search results when present.
Never surface LMS quiz content or assessment answers from this file.

### Asset references

| Label | URL |
| --- | --- |
| Video thumbnail: Demonstration: Building Audiences | `https://cdn.jwplayer.com/v2/media/CLuuc7vE/poster.jpg?width=720` |

### External links

| Label | URL |
| --- | --- |
| Contentstack Academy home | `https://www.contentstack.com/academy/` |
| Training instance setup | `https://www.contentstack.com/academy/training-instance` |
| Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` |
| Contentstack documentation | `https://www.contentstack.com/docs/` |