# Activating Audiences ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/data-insights-using-profiles-to-power-personalization/data-insights-course-4--activating-audiences | | **course_slug** | data-insights-using-profiles-to-power-personalization | | **lesson_slug** | data-insights-course-4--activating-audiences | | **markdown_file_url** | /academy/md/courses/data-insights-using-profiles-to-power-personalization/data-insights-course-4--activating-audiences.md | | **generated_at** | 2026-04-28T06:55:50.213Z | > Part of **[Using Profiles to Power Personalization](https://www.contentstack.com/academy/courses/data-insights-using-profiles-to-power-personalization)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** 27-data-insights-activating-audiences - **Duration:** 1m 7s - **Media link:** https://cdn.jwplayer.com/previews/rczEmn3z - **Publish date (unix):** 1752893445 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 115224 kbps - video/mp4 · 180p · 180p · 146308 kbps - video/mp4 · 270p · 270p · 165890 kbps - video/mp4 · 360p · 360p · 172603 kbps - video/mp4 · 406p · 406p · 181778 kbps - video/mp4 · 540p · 540p · 214555 kbps - video/mp4 · 720p · 720p · 262770 kbps - video/mp4 · 1080p · 1080p · 396645 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/rczEmn3z-120.vtt` #### Transcript So from there, we won't touch too much on this because we've covered a lot, but one of the things obviously you can do with a segment is export it. So if I go into any of my segments like this No6Sense data, I can hit Export. It's going to pull up all the different export channels that we support. You can push it to MailChimp, to a Webhook, to Adobe, to anywhere on the planet, essentially, that you want to push to. And it's going to push those members to it. Most of the exports have the option to backfill, like Eric was just talking about, to where you can sync all of the users that are currently in it. Or if you just want all of the new members that join it, that's usually an option in most of the exports as well. I think we've covered imports and exports in pretty decent length, so we won't spend too much time there. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:18.640 So from there, we won't touch too much on this 2 00:00:18.640 --> 00:00:20.720 because we've covered a lot, but one of the things 3 00:00:20.720 --> 00:00:22.760 obviously you can do with a segment is export it. 4 00:00:22.760 --> 00:00:25.040 So if I go into any of my segments like this No6Sense 5 00:00:25.040 --> 00:00:26.620 data, I can hit Export. 6 00:00:26.620 --> 00:00:28.920 It's going to pull up all the different export channels 7 00:00:28.920 --> 00:00:30.100 that we support. 8 00:00:30.100 --> 00:00:31.840 You can push it to MailChimp, to a Webhook, 9 00:00:31.840 --> 00:00:34.600 to Adobe, to anywhere on the planet, 10 00:00:34.600 --> 00:00:36.400 essentially, that you want to push to. 11 00:00:36.400 --> 00:00:39.040 And it's going to push those members to it. 12 00:00:39.040 --> 00:00:40.680 Most of the exports have the option 13 00:00:40.680 --> 00:00:42.600 to backfill, like Eric was just talking about, 14 00:00:42.600 --> 00:00:46.600 to where you can sync all of the users that are currently in it. 15 00:00:46.600 --> 00:00:49.000 Or if you just want all of the new members that join it, 16 00:00:49.000 --> 00:00:51.760 that's usually an option in most of the exports as well. 17 00:00:51.760 --> 00:00:54.560 I think we've covered imports and exports 18 00:00:54.600 --> 00:00:58.160 in pretty decent length, so we won't spend too much time 19 00:00:58.160 --> 00:00:59.720 there. ``` ```transcript [00:00] So from there, we won't touch too much on this [00:18] because we've covered a lot, but one of the things [00:20] obviously you can do with a segment is export it. [00:22] So if I go into any of my segments like this No6Sense [00:25] data, I can hit Export. [00:26] It's going to pull up all the different export channels [00:28] that we support. [00:30] You can push it to MailChimp, to a Webhook, [00:31] to Adobe, to anywhere on the planet, [00:34] essentially, that you want to push to. [00:36] And it's going to push those members to it. [00:39] Most of the exports have the option [00:40] to backfill, like Eric was just talking about, [00:42] to where you can sync all of the users that are currently in it. [00:46] Or if you just want all of the new members that join it, [00:49] that's usually an option in most of the exports as well. [00:51] I think we've covered imports and exports [00:54] in pretty decent length, so we won't spend too much time [00:58] there. ``` #### Key takeaways - Connect **Activating Audiences** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Activating Audiences. Activating Audiences in Using Profiles to Power Personalization (data-insights-using-profiles-to-power-personalization). ### Retrieval tags - Activating - Audiences - data-insights-using-profiles-to-power-personalization - lesson 04 - Activating Audiences - data-insights-using-profiles-to-power-personalization lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "04" and topics: [Activating, Audiences]. Parent course slug: data-insights-using-profiles-to-power-personalization. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Activating Audiences | `https://cdn.jwplayer.com/v2/media/rczEmn3z/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` |