# What is a Flow?

### About this export

| Field | Value |
| --- | --- |
| **content_type** | lesson |
| **platform** | contentstack-academy |
| **source_url** | https://www.contentstack.com/academy/courses/data-insights-automating-journeys-with-flows/data-insights-course-5--what-is-a-flow |
| **course_slug** | data-insights-automating-journeys-with-flows |
| **lesson_slug** | data-insights-course-5--what-is-a-flow |
| **markdown_file_url** | /academy/md/courses/data-insights-automating-journeys-with-flows/data-insights-course-5--what-is-a-flow.md |
| **generated_at** | 2026-06-08T14:32:02.449Z |

> Part of **[Automating Journeys with Flows](https://www.contentstack.com/academy/courses/data-insights-automating-journeys-with-flows)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys.

<!-- ai_metadata: {"lesson_id":"01","type":"video","duration_seconds":94,"video_url":"https://cdn.jwplayer.com/previews/RARB2o9U","thumbnail_url":"https://cdn.jwplayer.com/v2/media/RARB2o9U/poster.jpg?width=720","topics":["What","Flow"]} -->

#### Video details

#### At a glance

- **Title:** 33-data-insights-what-is-a-flow
- **Duration:** 1m 34s
- **Media link:** https://cdn.jwplayer.com/previews/RARB2o9U
- **Publish date (unix):** 1752897043

#### Streaming renditions

- application/vnd.apple.mpegurl
- audio/mp4 · AAC Audio · 113609 kbps
- video/mp4 · 180p · 180p · 135885 kbps
- video/mp4 · 270p · 270p · 148672 kbps
- video/mp4 · 360p · 360p · 151545 kbps
- video/mp4 · 406p · 406p · 156482 kbps
- video/mp4 · 540p · 540p · 175255 kbps
- video/mp4 · 720p · 720p · 207508 kbps
- video/mp4 · 1080p · 1080p · 289307 kbps

#### Timed text tracks (delivery)

- **thumbnails:** `https://cdn.jwplayer.com/strips/RARB2o9U-120.vtt`

#### Video transcript

Welcome to the Flows Deep Dive. We walk through all of the different aspects of Flows, the different configuration options. First and foremost, Flows for those that don't know, is a new product release for Lytx. It's a way to visualize and manage all of the inner workings of Lytx, essentially data as it's coming in, as you create audiences, and then ultimately as you export that audience data, that profile data to external systems. A lot of the functionality under the hood has existed for a long, long time, but it was pretty clunky to work with. You had to build custom audiences, one-off. You then had to set up additional exports, one-off, and just understanding the relationship between all those things was very, very challenging. Likewise, some of the common points of pain around weights and personalization and that kind of stuff have been worked into the final solution. And then this canvas that we'll walk you through becomes a jumping-off point to a bunch of other iterations and improvements, really making Flows, in a lot of ways, the heart and soul of the Lytx and now ContentStack product experience as you work with your data.

#### Key takeaways

- Connect **What is a Flow?** back to your stack configuration before moving to the next module.
- Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment.
- Re-read the delivery versus management boundary for anything you changed in the entry model.

## Supplement for indexing

### Content summary

What is a Flow?. What is a Flow? in Automating Journeys with Flows (data-insights-automating-journeys-with-flows).

### Retrieval tags

- What
- Flow
- data-insights-automating-journeys-with-flows
- lesson 01
- What is a Flow?
- data-insights-automating-journeys-with-flows lesson

### Indexing notes

Index this lesson as a primary chunk tagged with lesson_id "01" and topics: [What, Flow].
Parent course slug: data-insights-automating-journeys-with-flows. Use asset_references URLs as thumbnail hints in search results when present.
Never surface LMS quiz content or assessment answers from this file.

### Asset references

| Label | URL |
| --- | --- |
| Video thumbnail: What is a Flow? | `https://cdn.jwplayer.com/v2/media/RARB2o9U/poster.jpg?width=720` |

### External links

| Label | URL |
| --- | --- |
| Contentstack Academy home | `https://www.contentstack.com/academy/` |
| Training instance setup | `https://www.contentstack.com/academy/training-instance` |
| Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` |
| Contentstack documentation | `https://www.contentstack.com/docs/` |