# Voice Profiles ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/brand-kit-foundations/voice-profiles | | **course_slug** | brand-kit-foundations | | **lesson_slug** | voice-profiles | | **markdown_file_url** | /academy/md/courses/brand-kit-foundations/voice-profiles.md | | **generated_at** | 2026-05-11T07:02:20.621Z | > Part of **[Brand Kit Foundations](https://www.contentstack.com/academy/courses/brand-kit-foundations)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** Custom Profiles - **Duration:** 3m 57s - **Media link:** https://cdn.jwplayer.com/previews/XDtpLpU3 - **Publish date (unix):** 1717202268 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113465 kbps - video/mp4 · 180p · 180p · 151652 kbps - video/mp4 · 270p · 270p · 172629 kbps - video/mp4 · 360p · 360p · 191876 kbps - video/mp4 · 406p · 406p · 204841 kbps - video/mp4 · 540p · 540p · 244901 kbps - video/mp4 · 720p · 720p · 317290 kbps - video/mp4 · 1080p · 1080p · 524489 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/XDtpLpU3-120.vtt` #### Video transcript Setting up a new profile with Brand Kit is simple. First, you need to navigate to Brand Kit on the left-hand side. When you click the icon, it will bring you to a screen where you can create a new Brand Kit by clicking the New Brand Kit button. Here, you can name your Brand Kit, provide a description, and select what stack or stacks you want the Brand Kit to be associated with. This will then bring you into the Voice Profile screen where you can create a new Voice Profile. Start by giving the Voice Profile a name and a description. I'll call this Compass Travel Corporate. Next, you can adjust the sliders within the Communication Style Mixer. These settings are fairly self-explanatory. Do you want the formality of the tone to be more casual, business, or professional? You can adjust the tone of the voice to be more informative or persuasive, and the humor level. Do you want the voice to be more serious or a bit more lighthearted? Finally, you can set the language complexity level to either be more straightforward or technical. Of course, you can also leave the sliders set to None if you don't want to make an adjustment here, but we found that doing so gives you the best shot of getting the tone of the generated content to match that of someone on your team or your organization's overall communication style. Now, down below, there's a Custom Detail section. Insights can be used to provide additional information about your brand's tone to be sent with the prompt, again, giving you the ability to really enhance the results of the returned generated content. You can also provide some sample content. This will be used to guide the generated text to take on a certain style of writing. This sample doesn't provide any additional context about the generation, rather just a style to mimic. Once you're happy with the settings, you can click Save. Remember, you can create multiple voices. Maybe you want a general corporate voice like we created here, but you may also want to create profiles for others within your organization. Say, for example, Kim within the Compass Travel organization writes many blog posts for the website. We could create a voice profile matching her style, so any new blog posts written with Generative AI can sound like her. Okay, let's get back to our stacks by first clicking the Brand Kit icon in the top left, then the Stacks icon. To see one of these voice profiles in action, I'll create a new entry. To do that, I'll click the Entries icon on the left, then the new Entry button on the top right. I'll add a title to this entry, Great Summer Vacation Ideas, but maybe I'd like some help optimizing this title for SEO. I'll click the AI Assistant icon towards the top of the title text field. Notice Brand Kit appears at the top of the AI Assistant panel, where you can select the Brand Kit and the voice profile. Let's choose the one we just created, then in the Replace Field Content section, we can optimize this title for SEO, and when it replaces our initial title content, it'll use the voice of the Compass Travel corporate voice matching our other entries within our system. #### Key takeaways - Connect **Voice Profiles** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Voice Profiles. Voice Profiles in Brand Kit Foundations (brand-kit-foundations). ### Retrieval tags - Voice - Profiles - brand-kit-foundations - lesson 02 - Voice Profiles - brand-kit-foundations lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "02" and topics: [Voice, Profiles]. Parent course slug: brand-kit-foundations. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Voice Profiles | `https://cdn.jwplayer.com/v2/media/XDtpLpU3/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` |