# Brand Kit Foundations ### About this export | Field | Value | | --- | --- | | **content_type** | course | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/brand-kit-foundations | | **language** | en | | **product_area** | ai | | **learning_path** | standalone | | **course_id** | brand-kit-foundations | | **slug** | brand-kit-foundations | | **version** | 2026-03-01 | | **last_updated** | 2026-05-04 | | **status** | published | | **keywords** | ["ai","brand kit","automate","brand voice","voice profiles"] | | **summary_one_line** | Make Generative AI More Powerful Contentstack's Brand Kit allows you to maintain a consistent brand voice across all channels. Effortlessly generate content that aligns with your brand’s personality and resonates with yo… | | **total_duration_minutes** | 13 | | **lessons_count** | 3 | | **video_lessons_count** | 3 | | **text_lessons_count** | 0 | | **linked_learning_path** | standalone | | **linked_assessment_ref** | LMS_UNCONFIGURED_COURSE_ASSESSMENT | | **markdown_file_url** | /academy/md/courses/brand-kit-foundations.md | | **generated_at** | 2026-05-04T05:36:44.791Z | | **intended_audience** | [] | | **prerequisites** | [] | | **related_courses** | [] | > **Academy MD v3** — companion `.md` for Ask AI. Quizzes and graded assessments are **LMS-only**; this file never contains answer keys. ## Course Overview | Metadata | Value | | --- | --- | | Catalog duration | 12m 45s | | Released (if known) | 2026-03-01 | | Product area | ai | ### Description ### Make Generative AI More Powerful Contentstack's Brand Kit allows you to maintain a consistent brand voice across all channels. Effortlessly generate content that aligns with your brand’s personality and resonates with your audience. Brand Kit includes Knowledge Vault - a centralized way for you to store your company’s essential information. This will empower AI to produce factually accurate content that supports your business objectives. ### Learning objectives 1. Follow each lesson in order. 2. Practice in a training stack using placeholders **YOUR_STACK_API_KEY** and **YOUR_DELIVERY_TOKEN** in local `.env` files only. 3. Validate API responses against the official documentation. ### Topics covered ai; brand kit; automate; brand voice; voice profiles ## Course structure ```text brand-kit-foundations/ ├── 01-introducing-brand-kit · video · 274s ├── 02-voice-profiles · video · 237s ├── 03-knowledge-vault · video · 254s ``` ## Lessons ### Lesson 01 — Introducing Brand Kit #### Video details #### At a glance - **Title:** Introducing Brandkit - **Duration:** 4m 34s - **Media link:** https://cdn.jwplayer.com/previews/WPNnZ8cY - **Publish date (unix):** 1717202268 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113468 kbps - video/mp4 · 180p · 180p · 169563 kbps - video/mp4 · 270p · 270p · 208295 kbps - video/mp4 · 360p · 360p · 235963 kbps - video/mp4 · 406p · 406p · 258088 kbps - video/mp4 · 540p · 540p · 329180 kbps - video/mp4 · 720p · 720p · 451610 kbps - video/mp4 · 1080p · 1080p · 859550 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/WPNnZ8cY-120.vtt` #### Transcript Content Stack now offers new capabilities designed to seamlessly integrate with AI-generated content using a customer's unique brand style and messaging. It's a game-changer for both content creators and for automated workflows utilizing AI that ensure a unified brand voice across various channels. BrandKit operates by tapping into a wealth of brand-specific data and documents, which we call Knowledge Vault. It then uses predefined voice profiles to steer AI-generated content towards the desired brand tone. This ensures that the AI consistently delivers content that truly embodies the essence of the brand. But before we get into any of that, let's back up and let's talk about some Content Stack products that already use AI and how BrandKit can further refine the results we get in these products. I'm assuming at this point you have experience with both our Automate and our AI Assistant products, but if not, feel free to jump into any one of those courses here on Academy. But I will take a moment to recap just some of the benefits of each of these products. First we have AI Assistant. AI Assistant appears in the Content Editor and allows you to interact with AI to perform things like translations or get new suggestions for content like titles, descriptions, or keywords, all without leaving the application. No more cutting and pasting, everything you need is available right within Content Stack. Next is Content Stack's Automate, which is a powerful visual workflow builder that uses an automation-based trigger and action system. With Automate, you can streamline business logic and complete tasks without human intervention. A basic automation might be to configure the platform to notify another app to take some action when an event occurs. For instance, you can create an automation to send Slack notifications whenever an entry in Content Stack is created, updated, published, or deleted. Moreover, Automate has an AI component associated with it. Let's say you set up an automation to extract SEO keywords, write summaries, generate daily reports, or even write blog posts. All that automated generated content is powered by artificial intelligence. But as many of us know, generative AI isn't perfect. Oftentimes, generated content can sound, well, generated. Not necessarily like you, in worst case scenario, the AI hallucinates, which means it generates content that may sound perfectly believable, but in fact is completely false. And while a human can fix these issues, it doesn't do much for the automation of generated content. Now let's get back to BrandKit. As I mentioned, there's two core capabilities here. First is customized profiles. These profiles give you the ability to speak in your brand's voice, whether that be your organization as a whole or individuals on your team. The voice profile is sent with your prompt, which in turn generates results in a familiar voice instead of the generic generated results typically returned by generative AI platforms. Second, we have Knowledge Vault, which is a database of specific organization information. This provides additional accuracy when generating specific information on your products and services that it otherwise wouldn't have. Knowledge Vault, in combination with voice profiles, makes BrandKit your personalized AI solution for generating automated content that's both on brand and accurate. So how does it work? Well, we'll take a look at that next. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:15.680 Content Stack now offers new capabilities designed to seamlessly integrate with AI-generated 2 00:00:15.680 --> 00:00:21.360 content using a customer's unique brand style and messaging. 3 00:00:21.360 --> 00:00:28.460 It's a game-changer for both content creators and for automated workflows utilizing AI that 4 00:00:28.460 --> 00:00:34.360 ensure a unified brand voice across various channels. 5 00:00:34.360 --> 00:00:40.940 BrandKit operates by tapping into a wealth of brand-specific data and documents, which 6 00:00:40.940 --> 00:00:43.520 we call Knowledge Vault. 7 00:00:43.520 --> 00:00:50.480 It then uses predefined voice profiles to steer AI-generated content towards the desired 8 00:00:50.480 --> 00:00:52.020 brand tone. 9 00:00:52.020 --> 00:00:58.500 This ensures that the AI consistently delivers content that truly embodies the essence of 10 00:00:58.500 --> 00:00:59.940 the brand. 11 00:00:59.940 --> 00:01:05.460 But before we get into any of that, let's back up and let's talk about some Content 12 00:01:05.460 --> 00:01:12.000 Stack products that already use AI and how BrandKit can further refine the results we 13 00:01:12.000 --> 00:01:13.740 get in these products. 14 00:01:13.740 --> 00:01:19.420 I'm assuming at this point you have experience with both our Automate and our AI Assistant 15 00:01:19.420 --> 00:01:26.460 products, but if not, feel free to jump into any one of those courses here on Academy. 16 00:01:26.460 --> 00:01:33.020 But I will take a moment to recap just some of the benefits of each of these products. 17 00:01:33.020 --> 00:01:34.740 First we have AI Assistant. 18 00:01:34.740 --> 00:01:40.800 AI Assistant appears in the Content Editor and allows you to interact with AI to perform 19 00:01:40.800 --> 00:01:47.780 things like translations or get new suggestions for content like titles, descriptions, or 20 00:01:47.860 --> 00:01:51.860 keywords, all without leaving the application. 21 00:01:51.860 --> 00:01:58.220 No more cutting and pasting, everything you need is available right within Content Stack. 22 00:01:58.220 --> 00:02:04.220 Next is Content Stack's Automate, which is a powerful visual workflow builder that uses 23 00:02:04.220 --> 00:02:07.980 an automation-based trigger and action system. 24 00:02:07.980 --> 00:02:14.820 With Automate, you can streamline business logic and complete tasks without human intervention. 25 00:02:14.820 --> 00:02:19.980 A basic automation might be to configure the platform to notify another app to take 26 00:02:19.980 --> 00:02:23.300 some action when an event occurs. 27 00:02:23.300 --> 00:02:28.900 For instance, you can create an automation to send Slack notifications whenever an entry 28 00:02:28.900 --> 00:02:34.340 in Content Stack is created, updated, published, or deleted. 29 00:02:34.340 --> 00:02:39.140 Moreover, Automate has an AI component associated with it. 30 00:02:39.140 --> 00:02:45.660 Let's say you set up an automation to extract SEO keywords, write summaries, generate daily 31 00:02:45.660 --> 00:02:48.900 reports, or even write blog posts. 32 00:02:48.900 --> 00:02:55.540 All that automated generated content is powered by artificial intelligence. 33 00:02:55.540 --> 00:03:00.220 But as many of us know, generative AI isn't perfect. 34 00:03:00.220 --> 00:03:06.020 Oftentimes, generated content can sound, well, generated. 35 00:03:06.020 --> 00:03:13.140 Not necessarily like you, in worst case scenario, the AI hallucinates, which means it generates 36 00:03:13.140 --> 00:03:19.900 content that may sound perfectly believable, but in fact is completely false. 37 00:03:19.900 --> 00:03:28.460 And while a human can fix these issues, it doesn't do much for the automation of generated content. 38 00:03:28.460 --> 00:03:31.500 Now let's get back to BrandKit. 39 00:03:31.500 --> 00:03:34.860 As I mentioned, there's two core capabilities here. 40 00:03:34.860 --> 00:03:37.460 First is customized profiles. 41 00:03:37.460 --> 00:03:42.220 These profiles give you the ability to speak in your brand's voice, whether that be your 42 00:03:42.220 --> 00:03:46.380 organization as a whole or individuals on your team. 43 00:03:46.380 --> 00:03:52.180 The voice profile is sent with your prompt, which in turn generates results in a familiar 44 00:03:52.180 --> 00:03:59.220 voice instead of the generic generated results typically returned by generative AI platforms. 45 00:03:59.260 --> 00:04:05.820 Second, we have Knowledge Vault, which is a database of specific organization information. 46 00:04:05.820 --> 00:04:11.820 This provides additional accuracy when generating specific information on your products and 47 00:04:11.820 --> 00:04:15.660 services that it otherwise wouldn't have. 48 00:04:15.660 --> 00:04:21.900 Knowledge Vault, in combination with voice profiles, makes BrandKit your personalized 49 00:04:21.900 --> 00:04:28.620 AI solution for generating automated content that's both on brand and accurate. 50 00:04:28.780 --> 00:04:30.540 So how does it work? 51 00:04:30.540 --> 00:04:33.180 Well, we'll take a look at that next. ``` ```transcript [00:00] Content Stack now offers new capabilities designed to seamlessly integrate with AI-generated [00:15] content using a customer's unique brand style and messaging. [00:21] It's a game-changer for both content creators and for automated workflows utilizing AI that [00:28] ensure a unified brand voice across various channels. [00:34] BrandKit operates by tapping into a wealth of brand-specific data and documents, which [00:40] we call Knowledge Vault. [00:43] It then uses predefined voice profiles to steer AI-generated content towards the desired [00:50] brand tone. [00:52] This ensures that the AI consistently delivers content that truly embodies the essence of [00:58] the brand. [00:59] But before we get into any of that, let's back up and let's talk about some Content [01:05] Stack products that already use AI and how BrandKit can further refine the results we [01:12] get in these products. [01:13] I'm assuming at this point you have experience with both our Automate and our AI Assistant [01:19] products, but if not, feel free to jump into any one of those courses here on Academy. [01:26] But I will take a moment to recap just some of the benefits of each of these products. [01:33] First we have AI Assistant. [01:34] AI Assistant appears in the Content Editor and allows you to interact with AI to perform [01:40] things like translations or get new suggestions for content like titles, descriptions, or [01:47] keywords, all without leaving the application. [01:51] No more cutting and pasting, everything you need is available right within Content Stack. [01:58] Next is Content Stack's Automate, which is a powerful visual workflow builder that uses [02:04] an automation-based trigger and action system. [02:07] With Automate, you can streamline business logic and complete tasks without human intervention. [02:14] A basic automation might be to configure the platform to notify another app to take [02:19] some action when an event occurs. [02:23] For instance, you can create an automation to send Slack notifications whenever an entry [02:28] in Content Stack is created, updated, published, or deleted. [02:34] Moreover, Automate has an AI component associated with it. [02:39] Let's say you set up an automation to extract SEO keywords, write summaries, generate daily [02:45] reports, or even write blog posts. [02:48] All that automated generated content is powered by artificial intelligence. [02:55] But as many of us know, generative AI isn't perfect. [03:00] Oftentimes, generated content can sound, well, generated. [03:06] Not necessarily like you, in worst case scenario, the AI hallucinates, which means it generates [03:13] content that may sound perfectly believable, but in fact is completely false. [03:19] And while a human can fix these issues, it doesn't do much for the automation of generated content. [03:28] Now let's get back to BrandKit. [03:31] As I mentioned, there's two core capabilities here. [03:34] First is customized profiles. [03:37] These profiles give you the ability to speak in your brand's voice, whether that be your [03:42] organization as a whole or individuals on your team. [03:46] The voice profile is sent with your prompt, which in turn generates results in a familiar [03:52] voice instead of the generic generated results typically returned by generative AI platforms. [03:59] Second, we have Knowledge Vault, which is a database of specific organization information. [04:05] This provides additional accuracy when generating specific information on your products and [04:11] services that it otherwise wouldn't have. [04:15] Knowledge Vault, in combination with voice profiles, makes BrandKit your personalized [04:21] AI solution for generating automated content that's both on brand and accurate. [04:28] So how does it work? [04:30] Well, we'll take a look at that next. ``` #### Key takeaways - Connect **Introducing Brand Kit** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ### Lesson 02 — Voice Profiles #### Video details #### At a glance - **Title:** Custom Profiles - **Duration:** 3m 57s - **Media link:** https://cdn.jwplayer.com/previews/XDtpLpU3 - **Publish date (unix):** 1717202268 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113465 kbps - video/mp4 · 180p · 180p · 151652 kbps - video/mp4 · 270p · 270p · 172629 kbps - video/mp4 · 360p · 360p · 191876 kbps - video/mp4 · 406p · 406p · 204841 kbps - video/mp4 · 540p · 540p · 244901 kbps - video/mp4 · 720p · 720p · 317290 kbps - video/mp4 · 1080p · 1080p · 524489 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/XDtpLpU3-120.vtt` #### Transcript Setting up a new profile with Brand Kit is simple. First, you need to navigate to Brand Kit on the left-hand side. When you click the icon, it will bring you to a screen where you can create a new Brand Kit by clicking the New Brand Kit button. Here, you can name your Brand Kit, provide a description, and select what stack or stacks you want the Brand Kit to be associated with. This will then bring you into the Voice Profile screen where you can create a new Voice Profile. Start by giving the Voice Profile a name and a description. I'll call this Compass Travel Corporate. Next, you can adjust the sliders within the Communication Style Mixer. These settings are fairly self-explanatory. Do you want the formality of the tone to be more casual, business, or professional? You can adjust the tone of the voice to be more informative or persuasive, and the humor level. Do you want the voice to be more serious or a bit more lighthearted? Finally, you can set the language complexity level to either be more straightforward or technical. Of course, you can also leave the sliders set to None if you don't want to make an adjustment here, but we found that doing so gives you the best shot of getting the tone of the generated content to match that of someone on your team or your organization's overall communication style. Now, down below, there's a Custom Detail section. Insights can be used to provide additional information about your brand's tone to be sent with the prompt, again, giving you the ability to really enhance the results of the returned generated content. You can also provide some sample content. This will be used to guide the generated text to take on a certain style of writing. This sample doesn't provide any additional context about the generation, rather just a style to mimic. Once you're happy with the settings, you can click Save. Remember, you can create multiple voices. Maybe you want a general corporate voice like we created here, but you may also want to create profiles for others within your organization. Say, for example, Kim within the Compass Travel organization writes many blog posts for the website. We could create a voice profile matching her style, so any new blog posts written with Generative AI can sound like her. Okay, let's get back to our stacks by first clicking the Brand Kit icon in the top left, then the Stacks icon. To see one of these voice profiles in action, I'll create a new entry. To do that, I'll click the Entries icon on the left, then the new Entry button on the top right. I'll add a title to this entry, Great Summer Vacation Ideas, but maybe I'd like some help optimizing this title for SEO. I'll click the AI Assistant icon towards the top of the title text field. Notice Brand Kit appears at the top of the AI Assistant panel, where you can select the Brand Kit and the voice profile. Let's choose the one we just created, then in the Replace Field Content section, we can optimize this title for SEO, and when it replaces our initial title content, it'll use the voice of the Compass Travel corporate voice matching our other entries within our system. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:08.000 Setting up a new profile with Brand Kit is simple. First, you need to navigate to Brand 2 00:00:08.000 --> 00:00:13.760 Kit on the left-hand side. When you click the icon, it will bring you to a screen where 3 00:00:13.760 --> 00:00:19.980 you can create a new Brand Kit by clicking the New Brand Kit button. Here, you can name 4 00:00:19.980 --> 00:00:25.760 your Brand Kit, provide a description, and select what stack or stacks you want the Brand 5 00:00:25.760 --> 00:00:31.360 Kit to be associated with. This will then bring you into the Voice Profile screen where 6 00:00:31.360 --> 00:00:40.200 you can create a new Voice Profile. Start by giving the Voice Profile a name and a description. 7 00:00:40.200 --> 00:00:46.860 I'll call this Compass Travel Corporate. Next, you can adjust the sliders within the 8 00:00:46.860 --> 00:00:52.860 Communication Style Mixer. These settings are fairly self-explanatory. Do you want the 9 00:00:52.860 --> 00:00:58.300 formality of the tone to be more casual, business, or professional? You can adjust 10 00:00:58.300 --> 00:01:05.680 the tone of the voice to be more informative or persuasive, and the humor level. Do you 11 00:01:05.680 --> 00:01:11.380 want the voice to be more serious or a bit more lighthearted? Finally, you can set the 12 00:01:11.380 --> 00:01:17.660 language complexity level to either be more straightforward or technical. Of course, you 13 00:01:17.660 --> 00:01:24.120 can also leave the sliders set to None if you don't want to make an adjustment here, 14 00:01:24.120 --> 00:01:29.980 but we found that doing so gives you the best shot of getting the tone of the generated 15 00:01:29.980 --> 00:01:36.560 content to match that of someone on your team or your organization's overall communication 16 00:01:36.560 --> 00:01:44.880 style. Now, down below, there's a Custom Detail section. Insights can be used to provide additional 17 00:01:44.880 --> 00:01:50.920 information about your brand's tone to be sent with the prompt, again, giving you the 18 00:01:50.920 --> 00:01:58.440 ability to really enhance the results of the returned generated content. You can also provide 19 00:01:58.440 --> 00:02:04.840 some sample content. This will be used to guide the generated text to take on a certain 20 00:02:04.840 --> 00:02:12.760 style of writing. This sample doesn't provide any additional context about the generation, 21 00:02:12.800 --> 00:02:20.360 rather just a style to mimic. Once you're happy with the settings, you can click Save. Remember, 22 00:02:20.360 --> 00:02:27.400 you can create multiple voices. Maybe you want a general corporate voice like we created here, 23 00:02:27.400 --> 00:02:33.880 but you may also want to create profiles for others within your organization. Say, 24 00:02:33.880 --> 00:02:39.360 for example, Kim within the Compass Travel organization writes many blog posts for the 25 00:02:39.360 --> 00:02:46.200 website. We could create a voice profile matching her style, so any new blog posts 26 00:02:46.200 --> 00:02:53.320 written with Generative AI can sound like her. Okay, let's get back to our stacks by first 27 00:02:53.320 --> 00:02:59.720 clicking the Brand Kit icon in the top left, then the Stacks icon. To see one of these voice 28 00:02:59.720 --> 00:03:06.720 profiles in action, I'll create a new entry. To do that, I'll click the Entries icon on the left, 29 00:03:07.080 --> 00:03:12.680 then the new Entry button on the top right. I'll add a title to this entry, 30 00:03:12.680 --> 00:03:21.240 Great Summer Vacation Ideas, but maybe I'd like some help optimizing this title for SEO. I'll 31 00:03:21.240 --> 00:03:28.880 click the AI Assistant icon towards the top of the title text field. Notice Brand Kit appears 32 00:03:28.880 --> 00:03:35.960 at the top of the AI Assistant panel, where you can select the Brand Kit and the voice profile. 33 00:03:36.160 --> 00:03:42.400 Let's choose the one we just created, then in the Replace Field Content section, 34 00:03:42.400 --> 00:03:49.120 we can optimize this title for SEO, and when it replaces our initial title content, it'll use 35 00:03:49.120 --> 00:03:55.600 the voice of the Compass Travel corporate voice matching our other entries within our system. ``` ```transcript [00:00] Setting up a new profile with Brand Kit is simple. First, you need to navigate to Brand [00:08] Kit on the left-hand side. When you click the icon, it will bring you to a screen where [00:13] you can create a new Brand Kit by clicking the New Brand Kit button. Here, you can name [00:19] your Brand Kit, provide a description, and select what stack or stacks you want the Brand [00:25] Kit to be associated with. This will then bring you into the Voice Profile screen where [00:31] you can create a new Voice Profile. Start by giving the Voice Profile a name and a description. [00:40] I'll call this Compass Travel Corporate. Next, you can adjust the sliders within the [00:46] Communication Style Mixer. These settings are fairly self-explanatory. Do you want the [00:52] formality of the tone to be more casual, business, or professional? You can adjust [00:58] the tone of the voice to be more informative or persuasive, and the humor level. Do you [01:05] want the voice to be more serious or a bit more lighthearted? Finally, you can set the [01:11] language complexity level to either be more straightforward or technical. Of course, you [01:17] can also leave the sliders set to None if you don't want to make an adjustment here, [01:24] but we found that doing so gives you the best shot of getting the tone of the generated [01:29] content to match that of someone on your team or your organization's overall communication [01:36] style. Now, down below, there's a Custom Detail section. Insights can be used to provide additional [01:44] information about your brand's tone to be sent with the prompt, again, giving you the [01:50] ability to really enhance the results of the returned generated content. You can also provide [01:58] some sample content. This will be used to guide the generated text to take on a certain [02:04] style of writing. This sample doesn't provide any additional context about the generation, [02:12] rather just a style to mimic. Once you're happy with the settings, you can click Save. Remember, [02:20] you can create multiple voices. Maybe you want a general corporate voice like we created here, [02:27] but you may also want to create profiles for others within your organization. Say, [02:33] for example, Kim within the Compass Travel organization writes many blog posts for the [02:39] website. We could create a voice profile matching her style, so any new blog posts [02:46] written with Generative AI can sound like her. Okay, let's get back to our stacks by first [02:53] clicking the Brand Kit icon in the top left, then the Stacks icon. To see one of these voice [02:59] profiles in action, I'll create a new entry. To do that, I'll click the Entries icon on the left, [03:07] then the new Entry button on the top right. I'll add a title to this entry, [03:12] Great Summer Vacation Ideas, but maybe I'd like some help optimizing this title for SEO. I'll [03:21] click the AI Assistant icon towards the top of the title text field. Notice Brand Kit appears [03:28] at the top of the AI Assistant panel, where you can select the Brand Kit and the voice profile. [03:36] Let's choose the one we just created, then in the Replace Field Content section, [03:42] we can optimize this title for SEO, and when it replaces our initial title content, it'll use [03:49] the voice of the Compass Travel corporate voice matching our other entries within our system. ``` #### Key takeaways - Connect **Voice Profiles** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ### Lesson 03 — Knowledge Vault #### Video details #### At a glance - **Title:** Knowledge Vault- - **Duration:** 4m 14s - **Media link:** https://cdn.jwplayer.com/previews/M1oETwD7 - **Publish date (unix):** 1717202348 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113582 kbps - video/mp4 · 180p · 180p · 154642 kbps - video/mp4 · 270p · 270p · 184264 kbps - video/mp4 · 360p · 360p · 208745 kbps - video/mp4 · 406p · 406p · 225191 kbps - video/mp4 · 540p · 540p · 279025 kbps - video/mp4 · 720p · 720p · 375567 kbps - video/mp4 · 1080p · 1080p · 663873 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/M1oETwD7-120.vtt` #### Transcript Knowledge Vault will act as the central hub for all your brand's essential materials. It's where you can manage, store, and organize your documents, data, and content related to the brand. This repository acts as a reference point for Generative AI, ensuring that the content it creates is based on accurate brand information. The Vault can house everything from brand guidelines and product specifications to help center resources, historical content, and any other documents that capture the personality of your brand's voice and style. So how does it work? A Knowledge Vault functions as a specialized vector database, tailor-made for storing and retrieving information that you have curated in a format that's ideal for AI language models. Unlike traditional databases that keep text in its raw form, a vector database transforms text into numerical formats known as embeddings or vectors. These embeddings encapsulate the semantic meanings and relationships between words and concepts, enabling AI to grasp the context and subtleties of the information contained within the Knowledge Vault. When a user or program like Automate requests a content generation task, such as creating a product description, the AI first consults the Knowledge Vault. The Knowledge Vault then identifies the most relevant information in the database by comparing the query with the stored embeddings for semantic similarity. This relevant information, along with the additional details like a voice profile, is compiled to form the prompt sent to the AI model. This accurate background information grounds the AI in factual data specific to the company, significantly enhancing the relevancy and accuracy of the generated content. Knowing how it works is really helpful as you think about what type of content to include in the Vault. The most effective content for a Knowledge Vault centers on factual, company-specific information. General information is likely already included in the large language models training and doesn't need to be added. Things like company background, which would include company history, a mission statement, core values, brand guidelines, and style guidelines. You may also want to include information on your products and services, like descriptions, technical specifications, and use cases. Maybe you want to add training materials, sales presentations, or white papers. All of these are highly relevant to your organization. Of course, there's pieces of content that you probably want to avoid including in your Knowledge Vault. Outdated documentation, old blog posts, confidential information, and ambiguous content. Ultimately, you're looking for quality content that will support your brand's overall voice. There's two ways you can populate a Knowledge Vault, either through APIs or you can use our recipes within Automate. To show you where to find BrandKit within Automate, navigate to Automate on the left-hand side. Once you click the icon, you'll enter the Automate screen. And here, you can create a new automation. We'll go ahead and provide it a name. I'll call this Compass Knowledge Vault. Then, if you move to the Action step, you'll notice there's a new connector for BrandKit. When you select it, notice all the different actions for Knowledge Vault and Voice Profile. Setting up an automation is simple for BrandKit. If you need to know more about automations, check out our Automate Foundation course here on Academy. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:05.520 Knowledge Vault will act as the central hub for all your brand's essential 2 00:00:05.520 --> 00:00:11.280 materials. It's where you can manage, store, and organize your documents, data, 3 00:00:11.280 --> 00:00:18.160 and content related to the brand. This repository acts as a reference point for 4 00:00:18.160 --> 00:00:23.840 Generative AI, ensuring that the content it creates is based on accurate brand 5 00:00:23.840 --> 00:00:29.120 information. The Vault can house everything from brand guidelines and 6 00:00:29.120 --> 00:00:35.040 product specifications to help center resources, historical content, and any 7 00:00:35.040 --> 00:00:39.840 other documents that capture the personality of your brand's voice and 8 00:00:39.840 --> 00:00:46.160 style. So how does it work? A Knowledge Vault functions as a specialized vector 9 00:00:46.160 --> 00:00:51.360 database, tailor-made for storing and retrieving information that you have 10 00:00:51.360 --> 00:00:58.160 curated in a format that's ideal for AI language models. Unlike traditional 11 00:00:58.160 --> 00:01:04.480 databases that keep text in its raw form, a vector database transforms text 12 00:01:04.480 --> 00:01:10.400 into numerical formats known as embeddings or vectors. These embeddings 13 00:01:10.400 --> 00:01:16.160 encapsulate the semantic meanings and relationships between words and concepts, 14 00:01:16.160 --> 00:01:22.000 enabling AI to grasp the context and subtleties of the information contained 15 00:01:22.000 --> 00:01:28.160 within the Knowledge Vault. When a user or program like Automate requests a 16 00:01:28.160 --> 00:01:33.920 content generation task, such as creating a product description, the AI first 17 00:01:33.920 --> 00:01:38.560 consults the Knowledge Vault. The Knowledge Vault then identifies the most 18 00:01:38.560 --> 00:01:43.920 relevant information in the database by comparing the query with the stored 19 00:01:43.920 --> 00:01:49.520 embeddings for semantic similarity. This relevant information, along with the 20 00:01:49.520 --> 00:01:55.840 additional details like a voice profile, is compiled to form the prompt sent to 21 00:01:55.840 --> 00:02:01.360 the AI model. This accurate background information grounds the AI in factual 22 00:02:01.360 --> 00:02:06.320 data specific to the company, significantly enhancing the relevancy 23 00:02:06.320 --> 00:02:12.320 and accuracy of the generated content. Knowing how it works is really helpful 24 00:02:12.320 --> 00:02:17.200 as you think about what type of content to include in the Vault. The most 25 00:02:17.200 --> 00:02:22.080 effective content for a Knowledge Vault centers on factual, company-specific 26 00:02:22.080 --> 00:02:27.440 information. General information is likely already included in the large 27 00:02:27.440 --> 00:02:33.040 language models training and doesn't need to be added. Things like company 28 00:02:33.040 --> 00:02:38.080 background, which would include company history, a mission statement, core values, 29 00:02:38.080 --> 00:02:42.960 brand guidelines, and style guidelines. You may also want to include information 30 00:02:42.960 --> 00:02:48.640 on your products and services, like descriptions, technical specifications, and 31 00:02:48.640 --> 00:02:54.080 use cases. Maybe you want to add training materials, sales presentations, or 32 00:02:54.080 --> 00:03:00.720 white papers. All of these are highly relevant to your organization. Of course, 33 00:03:00.720 --> 00:03:05.040 there's pieces of content that you probably want to avoid including in your 34 00:03:05.040 --> 00:03:11.360 Knowledge Vault. Outdated documentation, old blog posts, confidential information, 35 00:03:11.360 --> 00:03:17.040 and ambiguous content. Ultimately, you're looking for quality content that will 36 00:03:17.040 --> 00:03:22.720 support your brand's overall voice. There's two ways you can populate a 37 00:03:22.720 --> 00:03:28.960 Knowledge Vault, either through APIs or you can use our recipes within Automate. 38 00:03:28.960 --> 00:03:34.080 To show you where to find BrandKit within Automate, navigate to Automate on 39 00:03:34.080 --> 00:03:39.760 the left-hand side. Once you click the icon, you'll enter the Automate screen. 40 00:03:39.760 --> 00:03:45.920 And here, you can create a new automation. We'll go ahead and provide it a name. 41 00:03:45.920 --> 00:03:51.600 I'll call this Compass Knowledge Vault. Then, if you move to the Action step, 42 00:03:51.600 --> 00:03:58.400 you'll notice there's a new connector for BrandKit. When you select it, notice all 43 00:03:58.400 --> 00:04:03.920 the different actions for Knowledge Vault and Voice Profile. Setting up an 44 00:04:03.920 --> 00:04:09.360 automation is simple for BrandKit. If you need to know more about automations, 45 00:04:09.360 --> 00:04:13.680 check out our Automate Foundation course here on Academy. ``` ```transcript [00:00] Knowledge Vault will act as the central hub for all your brand's essential [00:05] materials. It's where you can manage, store, and organize your documents, data, [00:11] and content related to the brand. This repository acts as a reference point for [00:18] Generative AI, ensuring that the content it creates is based on accurate brand [00:23] information. The Vault can house everything from brand guidelines and [00:29] product specifications to help center resources, historical content, and any [00:35] other documents that capture the personality of your brand's voice and [00:39] style. So how does it work? A Knowledge Vault functions as a specialized vector [00:46] database, tailor-made for storing and retrieving information that you have [00:51] curated in a format that's ideal for AI language models. Unlike traditional [00:58] databases that keep text in its raw form, a vector database transforms text [01:04] into numerical formats known as embeddings or vectors. These embeddings [01:10] encapsulate the semantic meanings and relationships between words and concepts, [01:16] enabling AI to grasp the context and subtleties of the information contained [01:22] within the Knowledge Vault. When a user or program like Automate requests a [01:28] content generation task, such as creating a product description, the AI first [01:33] consults the Knowledge Vault. The Knowledge Vault then identifies the most [01:38] relevant information in the database by comparing the query with the stored [01:43] embeddings for semantic similarity. This relevant information, along with the [01:49] additional details like a voice profile, is compiled to form the prompt sent to [01:55] the AI model. This accurate background information grounds the AI in factual [02:01] data specific to the company, significantly enhancing the relevancy [02:06] and accuracy of the generated content. Knowing how it works is really helpful [02:12] as you think about what type of content to include in the Vault. The most [02:17] effective content for a Knowledge Vault centers on factual, company-specific [02:22] information. General information is likely already included in the large [02:27] language models training and doesn't need to be added. Things like company [02:33] background, which would include company history, a mission statement, core values, [02:38] brand guidelines, and style guidelines. You may also want to include information [02:42] on your products and services, like descriptions, technical specifications, and [02:48] use cases. Maybe you want to add training materials, sales presentations, or [02:54] white papers. All of these are highly relevant to your organization. Of course, [03:00] there's pieces of content that you probably want to avoid including in your [03:05] Knowledge Vault. Outdated documentation, old blog posts, confidential information, [03:11] and ambiguous content. Ultimately, you're looking for quality content that will [03:17] support your brand's overall voice. There's two ways you can populate a [03:22] Knowledge Vault, either through APIs or you can use our recipes within Automate. [03:28] To show you where to find BrandKit within Automate, navigate to Automate on [03:34] the left-hand side. Once you click the icon, you'll enter the Automate screen. [03:39] And here, you can create a new automation. We'll go ahead and provide it a name. [03:45] I'll call this Compass Knowledge Vault. Then, if you move to the Action step, [03:51] you'll notice there's a new connector for BrandKit. When you select it, notice all [03:58] the different actions for Knowledge Vault and Voice Profile. Setting up an [04:03] automation is simple for BrandKit. If you need to know more about automations, [04:09] check out our Automate Foundation course here on Academy. ``` #### Key takeaways - Connect **Knowledge Vault** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Resources & references | Page | Companion Markdown | | --- | --- | | /courses/brand-kit-foundations/introducing-brand-kit | /academy/md/courses/brand-kit-foundations/introducing-brand-kit.md | | /courses/brand-kit-foundations/voice-profiles | /academy/md/courses/brand-kit-foundations/voice-profiles.md | | /courses/brand-kit-foundations/knowledge-vault | /academy/md/courses/brand-kit-foundations/knowledge-vault.md | ## Supplement for indexing ### Content summary Make Generative AI More Powerful Contentstack's Brand Kit allows you to maintain a consistent brand voice across all channels. Effortlessly generate content that aligns with your brand’s personality and resonates with yo… Make Generative AI More Powerful Contentstack's Brand Kit allows you to maintain a consistent brand voice across all channels. Effortlessly generate content that aligns with your brand’s personality and resonates with your audience. Brand Kit includes Knowledge Vault - a centralized way for you to store your company’s essential information. This will empower AI to produce factually accurate content that supports your business objectives. ### Retrieval tags - ai - brand kit - automate - brand voice - voice profiles - brand-kit-foundations - Introducing - Brand - Kit - Voice - Profiles - Knowledge - Vault - brand-kit-foundations course ### Indexing notes Chunk at each "### Lesson NN — Title" heading; copy lesson_id and topics from the preceding HTML comment into chunk metadata for RAG filters. Course slug: brand-kit-foundations. Union of lesson topic tokens: Introducing, Brand, Kit, Voice, Profiles, Knowledge, Vault. Do not embed or retrieve LMS-only quiz items or mastery exam answer keys from this export. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Introducing Brand Kit | `https://cdn.jwplayer.com/v2/media/WPNnZ8cY/poster.jpg?width=720` | | Video thumbnail: Voice Profiles | `https://cdn.jwplayer.com/v2/media/XDtpLpU3/poster.jpg?width=720` | | Video thumbnail: Knowledge Vault | `https://cdn.jwplayer.com/v2/media/M1oETwD7/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` |